Salesforce Marketing Cloud
MAY 19, 2025
Imagine youre a small and medium-sized business (SMB) owner with a brilliant idea for a new product, but youre not quite sure if itll resonate with your customers. Enter the minimum viable product (MVP) your most valuable player in the world of entrepreneurship. An MVP is like the preview version of your best product shared with the world for their feedback.
Orange Owl Blog
MAY 19, 2025
Unicorn Chronicles Meesho Success Story: 5 Essential Lessons for Every Entrepreneur Vivek Goel May 19, 2025 Share : Table of Contents Introduction In 2015, IIT Delhi alumni Vidit Aatrey and Sanjeev Barnwal founded Meesho short for Meri Shop with a bold vision: to empower every Indian, regardless of income or background, to start a business with zero investment.
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Heinz Marketing
MAY 19, 2025
Go-to-market orchestration helps teams align strategy and execution by connecting planning, content, channels, and tools. It improves collaboration, reduces delays, and ensures marketing efforts are coordinated and measurable. In this blog, weve compiled the most frequently asked questions B2B marketers ask when trying to streamline their go-to-market orchestration process (from planning to execution).
Trade Press Services
MAY 19, 2025
In an era dominated by digital channels, events remain one of the most powerful ways to create meaningful connections. Whether in-person, virtual, or a hybrid of the two, events offer unique opportunities for real-time engagement, trust-building, and lead nurturing. Delivering an event that provides measurable value to the host and attendees requires diligent planning and execution.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Salesforce Marketing Cloud
MAY 19, 2025
Chances are, your first internal AI agent was something of a jack-of-all-trades. You could ask it questions about your companys PTO policy, get help provisioning a new laptop, or even task it with putting together a competitive analysis ahead of an important sales call. It did an admirable job at most of these tasks, most of the time. But like any worker stretched too thin, it could sometimes drop the ball.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Brightedge
MAY 19, 2025
Why Long-Tail SEO Matters More Than Ever AI-powered searchespecially Googles AI Overviewsis rewriting the rules of SEO. In the past year alone, long-tail, conversational queries have exploded in frequency. According to our recent study on AI Overviews, queries showing an AIO with 8+ words have grown 7x since AIOs launched in May 2024. Users are asking more complex questions, and Googles AI is now capable of delivering nuanced, contextual responses directly in the search results.
Orange Owl Blog
MAY 19, 2025
Unicorn Chronicles DealShare Success Story: 5 Game-Changing Lessons for Every Entrepreneur Vivek Goel May 19, 2025 Share : Table of Contents Introduction In 2018, as India’s e-commerce landscape predominantly catered to affluent urban consumers, DealShare identified a significant gap: the underrepresented and price-sensitive middle- and lower-income segments in Tier II and III cities.
Outgrow
MAY 19, 2025
Quiz vs Calculator for Lead Generation: Which Converts Better in 2025? Quizzes are best for engaging, segmenting, and converting top-of-funnel traffic with up to 40% conversion rates , while calculators excel at bottom-of-funnel lead qualification by providing personalized, actionable data. Use quizzes to build awareness, and calculators to drive decision-making.
Valasys
MAY 19, 2025
Did you know that companies with effective recognition programs have 31% lower turnover? Yet many struggle to keep their appreciation efforts consistent and meaningful. As workplaces become more remote and diverse, traditional recognition approaches fall short. AI technologies now offer powerful solutions to make employee appreciation more timely, fair, and personalized while maintaining the human touch that makes recognition meaningful.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Outgrow
MAY 19, 2025
EPISODE 228: Marketer of the Month Podcast with Richard James Burgess Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Richard James Burgess for our monthly podcast – Marketer of the Month ! We had some amazing insightful conversations with Richard and heres what we discussed about- 1. Creating platforms to unite isolated music entrepreneurs and professionals. 2.
Orange Owl Blog
MAY 19, 2025
Unicorn Chronicles PharmEasy Success Story: 5 Insightful Lessons for Every Entrepreneur Vivek Goel May 19, 2025 Share : Table of Contents Introduction In a country where healthcare accessibility has long been a concern, PharmEasy emerged as a revolutionary force. Founded in 2015 by Dharmil Sheth and Dr. Dhaval Shah , PharmEasy transformed the way Indians access medicines, diagnostics, and telehealthdelivering convenience, affordability, and trust to millions.
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