Navigate the Channel

OCTOBER 17, 2024

The world of search marketing is constantly evolving, and 2025 promises to be an exciting year for digital marketers. Voice Search: A Game-Changer Voice search has been steadily gaining popularity , and in 2025, it’s expected to become a game-changer. Responsive design and mobile-friendly content are essential for SEO success.

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Convince & Convert

NOVEMBER 12, 2024

As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Authentic and Engaging Content In 2025, authenticity is key. Short-Form vs Long-Form Video Video content continues to dominate in 2025, but the types of videos that work for B2B marketers vary depending on the platform and goals.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Martech

JANUARY 9, 2025

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now. Processing.

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Advertising Agencies Marketing AI Marketing Attribution Planning 122

Trade Press Services Newsletter

DECEMBER 5, 2024

The Best of the Best From 2024 As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024. Webinar On24’s Content and Marketing Trends 2025 on-demand webinar event equips marketers with the tools they need to succeed in 2025. Listen to the podcast here.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

SmartBrief - Marketing

DECEMBER 3, 2024

Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025. Developing first-party and zero-party data Brands building their own first-party and zero-party data will continue to be an essential strategy in 2025.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

Sword and the Script | B2B

NOVEMBER 26, 2024

That reality seems to be sinking in as several recent surveys all suggest marketing is going to get much-needed budget bump in 2025. of revenue Senior marketing leaders expect marketing budgets to see a healthy boost in 2025, according to the most recent version of The CMO Survey. Read more: 2025 B2B Marketing Mix Report by Sagefrog 3.

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Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 133

Webbiquity

APRIL 15, 2025

The March 2025 Google Update emphasized: Stronger AI-driven ranking factors. Why Invest in Professional SEO Services Implementing the top SEO tactics for 2025 independently is possible. If you’re serious about SEO success in 2025, partnering with a trusted SEO agency can be the key to achieving long-term growth.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Processing.

Marketing AI 130

Marketing AI Planning Budget Programs Marketing Management 130

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

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ROAS Media Funnel Advertising Advertising Funnels 119

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Tools 124

Tools Paid Search Agency Marketing AI Marketing & Strategy 124

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. Processing.

Branding 115

Branding Brand Identity Allocation Marketing AI 115

SmartBrief - Marketing

NOVEMBER 19, 2024

Looking ahead, 2025 will be a year of “hype” normalization. Here are four trends I believe are key to utilizing this emerging technology to create long-term success in 2025: Intelligence-driven decision making Powered by augmented data and intelligence, 2025 will be the year of smart decision-making. trillion by 2032.

Gartner 122

Gartner Storytelling User-Generated Content Paid Search Agency 122

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Ethics 122

Ethics Marketing & Strategy Touchpoints Marketing Automation Services 122

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025. Processing.

Marketing AI 124

Marketing AI Work Management Marketing Management Privacy Protection 124

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

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Marketing Automation Services Optimization Work Management Marketing AI 112

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

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Marketing AI Ideal Customer Profiles CMS Development Industry CMS 110

Marketri

OCTOBER 15, 2024

As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. It should make for some impactful work in 2025! I believe this approach will take hold all across B2B in 2025.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Marketing Insider Group

MARCH 17, 2025

How to Spend Your Marketing Budget This Year If you want to maximize your marketing dollars in 2025 (and beyond), heres where you should be focusing your investments. Building a High ROI Marketing Strategy for the Future Marketing in 2025 (and beyond) is all about strategy, efficiency, and adaptability.

Marketing Budget 144

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 144

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* Although this year’s questions are different, could history repeat itself in 2025 with another pullback on investment? I believe not, or at least not right away.

Marketing Budget 128

Marketing Budget Spending Planning Work Management 128

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Lead Scoring 122

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 122

Sprout Social

JANUARY 24, 2025

From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m. Great, grab a cuppa, get comfortable and together we can make 2025 our best year yet: 1. Sign Up for UK Index Insights Webinar Sorted?

Social Media 110

Social Media Trends Media Top of Funnel 110

Schubert B2B

OCTOBER 17, 2024

As we approach 2025, B2B digital marketing becomes less about finding leads and more about wooing them like the perfect dinner date. If your business isn’t embracing these B2B marketing trends, it’s time to get with the program by 2025 before you’re left in the digital dust! Ready to turn heads? So, what are you waiting for?

Account Based Marketing 115

Account Based Marketing Trends B2B Marketing B2B 115

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Analytics Tools 122

Marketing Analytics Tools Forecasting Marketing & Strategy Marketing Strategy 122

Martech

JANUARY 21, 2025

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. The post What is Salesforce cooking up for marketers in its Spring 2025 release? Better data management and streamlined workflows. Processing.

Marketing Automation Services 121

Marketing Automation Services API Deliverability Landing Pages 121

Digilant

NOVEMBER 19, 2024

In this blog, we’ll dive into the key trends shaping 2025’s New Year’s resolutions, explore generational differences in how people set goals, and share actionable strategies for brands to connect with motivated consumers during this pivotal time. Trend Breakdown: What’s Driving 2025 Resolutions?

Trends 104

Trends Budget Programs Marketing & Strategy Advertising Agencies 104

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. to reach $9.29

Acquisitions 120

Acquisitions Advertising Agencies Paid Search Agency Enterprise Management 120

Martech

MARCH 17, 2025

Heres what every agency and marketer should know to smash their 2025 KPIs. AI-assisted email scheduling No 2025 list would be complete without mentioning AI-powered advances. The post 5 email marketing tech essentials for 2025 success appeared first on MarTech. Dig deeper: Email marketing strategy: A marketers guide 2.

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SmartBrief - Marketing

DECEMBER 30, 2024

While the NFL season isn’t over and it’s still a few weeks before it’s determined who will play in the 2025 Super Bowl on Feb. And since marketers are all about promotion, many have already announced that they will advertise in the 2025 Super Bowl. 9, adland already has its matchups.

Ads 111

Ads Advertisements Advertising Marketing Report 111

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

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