WordAgents

MAY 21, 2025

Should you outsource social media or build an internal team? Most businesses face this decision once growth demands consistency. The problem is that social media moves fast. Content production, performance tracking, and paid campaigns all require time, skill, and tools. Some companies hire in-house and try to manage with existing resources. Others work with a social media management company to fill gaps or take over the process.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Act-On

MAY 23, 2025

Prospects are shopping for your products and services, comparing them to those of competitors, and trying to decide which one best solves their problem. Its not always an easy choice. Want to know what often becomes the tipping point? Brand advocacy. We see it all the time in B2C. Youre shopping for a new product, read a bunch of glowing five-star reviews, and decide to take the leap.

Loyalty 130

Loyalty Ideal Customer Profiles Ad Building Brand Identity 130

Vision Edge Marketing

MAY 20, 2025

Christina Porter, the President of Stallergenes Greer Canada and Vice President of Strategy for Stallergenes Greer North America. The company provides therapies to help improve life for people who suffer from allergies. In 2017, Stallergenes Greer acquired a successful family-owned Canadian company to create a fully integrated Canadian operation. The company encountered several challenges during the transition that required them to take some steps back and re-engineer customer-centric processes,

Work Management 161

Work Management Marketing Management Process Service 161

Webbiquity

MAY 20, 2025

According to recent research from Brafton, 83% of U.S.-based marketing professionals say that using AI tools is part of their daily routine. Per SurveyMonkey , 69% are excited about it; 14% are worried; and 17% are both excited and worried. Marti, the MarketingTech. AI mascot It’s been clear for a while that for marketers, using AI tools will very soon be (if it isn’t already) a basic job requirement.

Godaddy 141

Godaddy Newsletter Domain Tools 141

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Salesforce Marketing Cloud

MAY 20, 2025

As organizations navigate the rapid evolution of agentic AI, the need for practical guidance for technical practitioners building with Agentforce is increasingly apparent. This is especially true for those who are tasked with designing robust and effective solutions with these new tools. That’s why I’m incredibly excited to introduce you to the first in a series of guides designed specifically for architects, and other technical practitioners, working with Agentforce.

Paid Search Agency 123

Paid Search Agency Custom Publishing Practices Course 123

CMSWire

MAY 21, 2025

CX leaders are turning data into strategy. Here's how to craft stories that actually influence CX decisions not just report numbers. Continue reading.

Ad Building 114

Ad Building 114

Outgrow

MAY 19, 2025

Quiz vs Calculator for Lead Generation: Which Converts Better in 2025? Quizzes are best for engaging, segmenting, and converting top-of-funnel traffic with up to 40% conversion rates , while calculators excel at bottom-of-funnel lead qualification by providing personalized, actionable data. Use quizzes to build awareness, and calculators to drive decision-making.

Top of Funnel 95

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 95

Ahrefs

MAY 16, 2025

Were moving from chasing traffic, to competing for brand visibility. Were thinking about how AI crawlers view our sitenot just search engine bots. Were trying to follow the breadcrumb trail through an entirely new kind of user journey.

Optimization 93

Optimization Tools Traffic Brand Identity 93

Martech

MAY 16, 2025

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner.

Marketing AI 74

Marketing AI Content Gartner SERP 74

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Only B2B

MAY 21, 2025

Are your martech stacks in place? Budgets increasing? Data piling up and campaigns running at full speed? Yet, lead quality is still declining. Perhaps its time to update your messaging. Today, buyers are more selective than ever. Theyre done with the send-at-once-to-all messaging. They expect relevance, hyper-personalized, value-driven engagement. This is where ABM becomes crucial.

Top of Funnel 71

Top of Funnel Account Based Marketing ABM Lead Ranking 71

CMSWire

MAY 22, 2025

Forget vanity scores. From real-time insights to account-level health, these companies are proving that smarter CX metrics drive real business impact. Continue reading.

Rules 83

Rules Customer Satisfaction Companies Business 83

Navigate the Channel

MAY 22, 2025

Customer Relationship Management (CRM) systems have revolutionized how businesses operate. From nurturing leads to closing sales, a CRM is an indispensable tool for sales teams, marketers, and business owners alike. But heres the thinghaving a CRM is one thing, but using it effectively is another. Unfortunately, many businesses fall short of maximizing their CRM’s capabilities.

CRM 65

CRM Lead Scoring Lead Ranking Work Management 65

Leadspace

MAY 23, 2025

In B2B marketing, theres one brutal truth: if youre not the first to respond to a prospects inquiry, chances are you wont get the deal. 78% of customers buy from the company that responds to their inquiry first. LeadConnect This means your ability to act fast (within minutes, not hours) isnt just nice to have. Its a revenue-critical capability. And the only way to consistently win that race?

Lead Ranking 62

Lead Ranking Lead Management Lead Scoring Work Management 62

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Valasys

MAY 23, 2025

Critical infrastructure environments are the lifelines of modern society. As energy grids, water treatment facilities, transport systems, and communication networks become increasingly digitised and interconnected, the need to secure them against both physical and cyber threats grows ever more urgent. Data analytics and artificial intelligence (AI) are emerging as essential tools in the effort to protect and maintain these vital networks.

Analytics 52

Analytics Allocation Resource Management Forecasting 52

Orange Owl Blog

MAY 23, 2025

Unicorn Chronicles Snapdeal Success Story: 5 Valuable Lessons for Every Entrepreneur Vivek Goel May 23, 2025 Share : Table of Contents Introduction Founded in 2010 by Kunal Bah l and Rohit Bansal , Snapdeal started as a daily deals platform but soon pivoted to become one of Indias first major online marketplaces. This transformation wasnt just strategicit was visionary.

Burn Rate 52

Burn Rate Amazon Mobile Advertising Advertising Agencies 52

CMSWire

MAY 23, 2025

Automation is rising, but most consumers still want real human help. Learn what todays trends reveal about trust, loyalty and the future of support. Continue reading.

Trends 70

Trends Service Loyalty Automation 70

Trade Press Services

MAY 19, 2025

In an era dominated by digital channels, events remain one of the most powerful ways to create meaningful connections. Whether in-person, virtual, or a hybrid of the two, events offer unique opportunities for real-time engagement, trust-building, and lead nurturing. Delivering an event that provides measurable value to the host and attendees requires diligent planning and execution.

Event Marketing 67

Event Marketing Webinar Metrics Sales Qualified Leads Lead Scoring 67

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Lead Forensics

MAY 23, 2025

By reviewing these compelling B2B marketing statistics, you’ll get a better sense of whats working, whats not, and where savvy marketers are focusing their efforts in 2025. Content is King Content marketing remains a cornerstone of any successful marketing strategy. Here are some key B2B content marketing stats that highlight its continued importance and evolution: 1.

Paid Content 52

Paid Content Statistics Marketing AI B2B Marketing 52

Acrolinx

MAY 23, 2025

Imagine you’re a technical writing team assigned to create documentation for a complex product. You’re under pressure to deliver a high volume of content that can be easily updated, reused across different outputs, and translated efficiently. Your team decides to take advantage of DITA (Darwin Information Typing Architecture), drawn by its modularity and structured content promise.

CMS Development 52

CMS Development Work Management Guidelines Content 52

Orange Owl Blog

MAY 23, 2025

Unicorn Chronicles Flipkart Success Story: 5 Crucial Lessons for Every Entrepreneur Vivek Goel May 23, 2025 Share : Table of Contents Introduction Founded in 2007 by Sachin Bansal and Binny Bansal , two former Amazon employees and IIT Delhi graduates, Flipkart began as a bold experiment to bring online retail to Indiastarting with a single product category: books.

Amazon 52

Amazon Verticals Fulfillment Work Management 52

CMSWire

MAY 20, 2025

CX leaders who treat data unification as a tech project are already behind. Continue reading.

Marketing & Strategy 73

Marketing & Strategy Marketing Strategy Marketing 73

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

B2BMarketing.net

MAY 22, 2025

When I began my career as a Business Development Representative (BDR), my toolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck out and hit upon a few leads that might need our services. Fast forward to today, and the landscape has transformed so fundamentally that those old tactics are not just inefficient; they’re nearly obsolete.

B2B Sales 59

B2B Sales Lead Ranking B2B High Quality Lead 59

New North

MAY 23, 2025

We’ve all sat through that kind of presentation where everything technically makes sense, but nothing grabs you. It’s polished. It’s packed with data. But it never sticks. That’s exactly how most B2B content feels. And that’s a problem. So I turned to Dana Herra, who’s helped countless executives fix it. She’s a ghostwriter and personal branding expert who helps leaders sound like themselves while saying something that matters.

Storytelling 52

Storytelling B2B Sales Qualified Leads Urgency Marketing 52

Lead Forensics

MAY 23, 2025

This B2B conversion rate optimization guide for beginners will walk you through the entire conversion rate optimization process so you have a better understanding of how it actually works, and how you can use this to improve lead generation and conversions on your B2B website. Jump to: What is CRO? What is a Good Conversion Rate? CRO Metrics How to Get Started With CRO What’s Next?

Conversion Rate 52

Conversion Rate Optimization Conversion Marketing Analytics Tools 52

Orange Owl Blog

MAY 23, 2025

Unicorn Chronicles ShopClues Success Story: 5 Actionable Lessons for Every Entrepreneur Vivek Goel May 23, 2025 Share : Table of Contents Introduction Once hailed as one of Indias largest online marketplaces, ShopClues emerged as a disruptor in the Indian e-commerce space by turning its focus toward Tier 2 and Tier 3 cities , long before this segment became a strategic priority for other tech giants.

Marketing Budget 52

Marketing Budget Budget Programs Work Management Lead Ranking 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

CMSWire

MAY 21, 2025

Agentic AI may be the missing link in your autonomous customer experience. Continue reading.

eCommerce 78

eCommerce 78

Drew Neisser

MAY 23, 2025

You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as a full-funnel campaign, thats when the impact starts early and lasts well beyond the event itself. In this episode, Drew Neisser is joined by Ellina Shinnick ( HUB International ), Kevin Ruane ( Precisely ), and Isabelle Papoulias ( EliteOps ) to explore how teams show up with intention and turn B2B events into focused, cross-functional efforts that

Intent 52

Intent Brand Identity Branding Startups 52

New North

MAY 23, 2025

Looking for insights into B2B tech marketing? You’ve come to the right place. First, a note: there aren’t many notable publications that focus on B2B technology marketing specifically – but there are plenty of awesome publications that include it in their content. To offer a well-rounded resource pool for the subject, I’ve broken these up into three categories: Tactical technology marketing resources.

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