Vision Edge Marketing

MAY 13, 2025

Its easy to be sucked into the vortex of now but good leaders will almost always be thinking about tomorrow. These leaders consider what changes are required to prepare the organization for the future and how big a change should be made to get there. They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success.

Urgency Marketing 198

Urgency Marketing Marketing & Strategy SWOT Marketing Management 198

Salesforce Marketing Cloud

MAY 14, 2025

Running your small and medium business (SMB) without business intelligence (BI) is like driving across the country with a paper map from the 1980s. Sure, you might reach your destination, but youll likely waste time, resources, and get lost along the way. Without BI, you miss out on data-backed insights that can help steer your business in the right direction.

Small Business Marketing 84

Small Business Marketing Marketing AI Work Management Marketing Management 84

Customer Experience Matrix

MAY 11, 2025

As someone who has spent his career tracking new technologies, Ive long been fascinated by how those technologies spread over time. The standard model of technology diffusion , developed by Everett Rogers and based on New Deal studies of how farmers adopted new crops, offers the familiar segmentation of users into innovators, early adapters, early majority, late majority, and laggards.

Marketing Management 156

Marketing Management Lead Ranking Tools Paid Search Agency 156

Trade Press Services

MAY 12, 2025

Corporate values are the fundamental principles that guide an organizations decisions and actions. These values form the bedrock of a companys identity and articulate what it stands for. An organizations culture reveals how these values manifest themselves in everyday workplace realitythe behaviors and attitudes that shape employee experiences. Culture is values in action.

Paid Search Agency 83

Paid Search Agency Practices Tips Brand Identity 83

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing Prospects

Hinge Marketing

MAY 13, 2025

Professional services firms have two primary paths to growth. They can grow organically, gradually expanding their client base and territory over time. Or they can grow by acquiring other businesses that complement theirs. Each approach has its upsides and downsides. Organic growth usually comes with lower financial risk and allows you to build a tight-knit teamso you can enjoy the fruits of the brand equity and goodwill youve cultivated over time.

Contingency Planning 71

Contingency Planning Acquisitions Work Management Case Studies 71

ATAK Interactive

MAY 12, 2025

You've got HubSpot and Salesforce talking to each other. Great! Your contacts, companies, deals, and activities are flowing between systems. But here's where things get tricky what about all that specialized business data that doesn't fit into those standard buckets? This is where custom objects enter the picture, representing both the most powerful capability in both platforms and the most complex aspect of HubSpot Salesforce integration.

Hubspot 78

Hubspot Contacts Activities Companies 78

Industrial Marketing Today

MAY 12, 2025

Are you considering an industrial website redesign? This blog will help you better plan for this challenging undertaking. If your industrial website still looks, feels, or functions like a digital brochure, its not just outdatedits underperforming. As you probably already know, the industrial buying journey has changed over the last few years.

Marketing Websites 78

Marketing Websites Buy Design 78

Salesforce Marketing Cloud

MAY 15, 2025

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. From Agentforce to Data Cloud, Developer Experience to Digital Wallet, we’re breaking down the key enhancements that mean new opportunities and bigger wins for you.

Advertising Agencies 78

Advertising Agencies Marketing Management API Trigger Marketing 78

Navigate the Channel

MAY 14, 2025

When you think of influencer marketing, big names on Instagram or famous YouTubers with millions of followers might come to mind. But what if the key to unlocking more powerful marketing results rests with influencers who have only a few thousand followers? Enter micro-influencers, a game-changing segment of social media personalities who are redefining how brands connect with audiences.

Marketing Budget 65

Marketing Budget Marketing & Strategy Marketing Strategy Advertising Agencies 65

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

B2B

Marketri

MAY 15, 2025

Almost 30 years ago, I experienced one of those unexpected New York momentsReggie Jackson stopped to pet our Golden Retriever, aptly named Fenway. I didn’t recognize the baseball legend; he simply admired our dog and asked if we were from Boston. It wasn’t until moments later, after this casual exchange, that I noticed my husbandwho had maintained remarkable composure throughout was barely containing his excitement. “Do you know who that was?

Long Tail Marketing 62

Long Tail Marketing Word of Mouth Vendors Barriers 62

ATAK Interactive

MAY 9, 2025

Businesses today expect more from their websitesbetter personalization, easier updates, tighter integrations, and improved performance. Most traditional CMS platforms werent built for this level of sophistication. Enter HubSpots Content Hub: an enterprise-ready, all-in-one platform designed to give developers flexibility, marketers agility, and decision-makers complete visibility.

CMS Development 78

CMS Development Marketing Websites Hubspot Content 78

Walker Sands

MAY 13, 2025

Last week, agency leaders from around the country gathered at Mirren Live 2025 to explore the future of client delivery and sustainable growth. Walker Sands own Hannah Diaz , SVP of Growth, and Rachel Cullitan , VP of Marketing, were in the room and came back with insights worth sharing. I sat down with them to unpack their biggest takeaways from giving AI a seat at the strategy table to strengthening client relationships through deeper empathy and trust.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 59

Salesforce Marketing Cloud

MAY 15, 2025

The potential of AI agents, like those powered by Agentforce, to revolutionize business processes is immense. From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. Yet, as organizations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations?

Enterprise Management 71

Enterprise Management API Lead Ranking Privacy 71

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B2B

Only B2B

MAY 14, 2025

If you’re in the IT and tech sector, you already know how tough it is to generate quality leads. You’re probably used to hearing things like: Your sales cycle is long. Youre dealing with highly educated buyers. There are technical objections, legal reviews, budget constraints, and multiple decision-makers. No matter how good your product is, you’re competing with buyer fatigue, overflowing inboxes, and a constant fear of making the wrong decision.

Lead Generation 62

Lead Generation Paid Search Agency Work Management Account Based Marketing 62

Single Grain

MAY 11, 2025

Every marketing dollar you invest needs to prove its worth. As businesses scrutinize their digital strategies more closely than ever, conversion rate optimization (CRO) testing frequently lands in the spotlight. Is CRO testing worth it? Will systematic experimentation with your website elements deliver meaningful returns, or is it just another marketing buzzword promising more than it produces?

Analysis 52

Analysis ROI Multivariate analysis Lead Ranking 52

ATAK Interactive

MAY 15, 2025

Is your tech stack driving revenue or just draining resources? As we move through 2025, the RevOps technology landscape continues to evolve at breakneck speed. New tools promise the world, existing platforms add capabilities weekly, and the pressure to "digitally transform" never lets up. But here's the truth: Most B2B companies aren't suffering from a lack of technology.

Tools 78

Tools Digital Transformation Intent Purchase 78

Orange Owl Blog

MAY 10, 2025

Unicorn Chronicles BharatPe Success Story: 5 Impactful Lessons for Every Entrepreneur Vivek Goel May 10, 2025 Share : Table of Contents Introduction In Indias rapidly evolving digital payments landscape, BharatPe has emerged as a transformative force, enabling millions of small merchants to embrace cashless transactions. Launched in 2018 by Ashneer Grover and Shashvat Nakrani , BharatPes mission was clear: empower offline retailers with a free and interoperable QR payment system.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Small Business Marketing 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Salesforce Marketing Cloud

MAY 15, 2025

Digital accessibility is a must for the more than 1 billion people living with disabilities globally. That alone is proof of its significance, but its value extends far beyond that statistic. From making it easier to navigate a website one-handed, to improving screen visibility in bright sunlight or supporting people experiencing age-related vision changes accessible design benefits everyone.

Marketing AI 66

Marketing AI Paid Search Agency Guidelines Customer Satisfaction 66

Bionic

MAY 15, 2025

Bionic just got faster. The latest update delivers performance improvements that reduce the time it takes to open, view, and work within your campaign pages. These updates are part of a broader push to improve speed across the Media Planning and Media Buying platform. Faster Campaign Pages Recent improvements show campaign-related pages now loading roughly twice as fast as before.

Work Management 60

Work Management Campaigns Allocation Media Plans 60

Single Grain

MAY 13, 2025

Creative advertising is undergoing a dramatic transformation. As consumers encounter thousands of marketing messages daily, standing out requires more innovation. The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. What separates winning campaigns from forgettable ones isn’t just bigger budgets or flashier effectsit’s the implementation of creative trends that resonate with today’

Paid Search Agency 52

Paid Search Agency Creativity Advertising Agencies Trends 52

Valasys

MAY 13, 2025

Attorneys face mounting pressure to deliver exceptional service while managing overwhelming workloads. The legal landscape is rapidly evolving, and law firms now utilizing virtual support staff to streamline operations and reduce costs. This shift toward remote work solutions isn’t just a passing trendit’s transforming how successful law firms operate, allowing attorneys to reclaim valuable time and focus on what matters most: practicing law and serving clients.

Work Management 52

Work Management Efficiency Training Pricing 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Zoominfo

Orange Owl Blog

MAY 13, 2025

Unicorn Chronicles Paytm Success Story: 5 Fundamental Lessons for Every Entrepreneur Vivek Goel May 13, 2025 Share : Table of Contents Introduction Once synonymous with mobile recharges, Paytm has evolved into a full-fledged fintech powerhouse reshaping how Indians pay, save, invest, borrow, and shop online. Founded in 2010 by visionary entrepreneur Vijay Shekhar Sharma , Paytm short for Pay Through Mobile was born out of the idea that mobile technology could democratize access to digital fin

Peer-to-peer 52

Peer-to-peer Marketing Management Cross-Selling Mobile Marketing 52

Salesforce Marketing Cloud

MAY 12, 2025

Imagine a world where your business resolves customer issues before they even arise. Sounds futuristic? Its happening today. Customers expect more than just reactive support; they crave anticipation and personalized attention. Around 73% of customers expect companies to understand their unique needs , and expectations are only growing. Small and medium businesses (SMBs) that use artificial intelligence (AI) for proactive customer service not only meet these expectations but also gain a competiti

SMB 75

SMB Marketing AI Work Management Marketing Management 75

B2BMarketing.net

MAY 15, 2025

Last week I was privileged to moderate an excellent roundtable organised by CogniClick: Do more with data! and Helen Kensett , which was ostensibly focused on the evolving role of data in enabling thought leadership, but (unsurprisingly!) had some very interesting conclusions about AI. It was held on a beautiful sunny morning in Soho House on Dean Street in London, in a sun-drenched room around an informal lounge-style table and buffet breakfast, which facilitated an expansive and free-ranging c

Thought Leadership 52

Thought Leadership B2B Thought Leadership Ethics Storytelling 52

Heinz Marketing

MAY 15, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. But many teams struggle to create actionable buyer personas, identify the right accounts, or understand who’s on the buying committee.

Ideal Customer Profiles 52

Ideal Customer Profiles Buyer Personas Buy Cross-Selling 52

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Video Marketing

sagefrog

MAY 13, 2025

Not long ago, the B2B buyers journey followed a relatively simple structure: first awareness, then consideration, and finally, a decision. Marketers could guide buyers through this predictable process with a few well-timed touchpoints, gated content offers, and sales outreach. That model no longer holds up. Todays buyers are moving faster, digging deeper, and doing it all on their own.

Peer-to-peer 52

Peer-to-peer Multi-Touch Attribution B2B Thought Leadership Buyer's Journey 52

Orange Owl Blog

MAY 10, 2025

B2B Marketing The Ultimate Guide to Agentic AI in B2B Marketing Vivek Goel May 10, 2025 Share : Table of Contents Introduction The world of B2B marketing is undergoing a profound transformation, Unlike traditional AI systems that rely on human prompts to function, Agentic AI operates with a high degree of autonomy, enabling it to not only analyze data but also make decisions, set goals, and execute actions on its own.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

Salesforce Marketing Cloud

MAY 15, 2025

The world of IT security is in constant motion, but the rapid advancements in artificial intelligence (AI) are creating a seismic shift. Cybercriminals are using AI to craft more sophisticated attacks, presenting new challenges for organizations. However, AI also helps detect and respond to threats more efficiently, automating routine tasks and freeing employees for more valuable work.

Peer-to-peer 71

Peer-to-peer Budget Programs Guidelines Privacy 71