Adobe Experience Cloud Blog

JULY 21, 2017

To make the process easier for you, I’ve put together a breakdown of how being ‘account-based’ works specifically for sales, and then five tips on how to manage your account-based sales (ABS) team. Your ABS Team. Your Account Sales Executive will be the primary “salesperson” of your ABS team.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Convert

JUNE 18, 2025

They spend thousands driving traffic to sites that convert at 1-2% when simple testing could double that. Shopify A/B testing tools can fix this, but very few play well with Shopify’s ecosystem, respect your page speed, and make experimentation easier.

Top of Funnel 52

Top of Funnel A/B testing Allocation Features 52

KoMarketing Associates

APRIL 9, 2019

You can pick up ideas for ad creative testing and creation, and it will show you which countries your competitors are advertising in. CallRail may fit your budget better, especially if you just want to run a test. Speed up your landing pages with the Think With Google’s Test My Site tool. Landing page split-testing tools.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Hubspot

FEBRUARY 14, 2019

And, as a marketer, one of the best investigative tools at your disposal is A/B testing. To help you do this, we’ve curated seven of the best A/B testing tools for 2019 that’ll help you optimize your website design, copy, product, and, most importantly, help you find the answers to your own specific situation. Best A/B Testing Tools.

A/B testing 101

A/B testing Tools Best Practices Conversion Rate 101

Optinmonster

FEBRUARY 7, 2022

Plus, OptinMonster has A/B testing that takes the guesswork out of your campaigns. Perhaps most importantly, with Google Optimize integration, you can design and implement A/B split tests on your site without any coding. User Testing. Try different styles, content, and headlines to see which converts best with your audience.

Conversion Rate 113

Conversion Rate A/B testing Conversion Optimization 113

Rev

JULY 15, 2019

Well, the findings of others serve as the perfect launch pad for testing. When it comes to crafting email marketing campaigns we can have a gut feeling, a hunch, an educated guess — but nothing holds merit until it’s been tested. To get an accurate result in an AB test, you need a big enough pool. Don’t make assumptions.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

seo.co

OCTOBER 6, 2021

There are a number of tools you can use to assist you in your conversion optimization efforts, including tools that analyze your current layout, ones that support you by automating experiments and AB tests, and ones that thoroughly measure your results. These are just a few of my favorites: Unbounce. Image Source: VWO ).

Conversion Rate 96

Conversion Rate A/B testing Optimization Conversion 96

Convince & Convert

JUNE 20, 2014

Instead, you need to say something concrete like, “I wrote this landing page and AB tested this copy, and I generated a 12% conversion rate.” .” No longer is it enough to say, “I was a copywriter for Proctor & Gamble.” ” What does that mean?

Social Media 163

Social Media Marketing Analytics Tools Analytics A/B testing 163

Convert

JUNE 23, 2025

Test a button color. And Why It’s Changing Fast) CRO marketing is the practice of using research, data, and testing to improve website performance and increase the percentage of users who take a desired action, whether signing up, purchasing, or engaging further. Teams that test in isolation struggle to scale results.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing & Strategy Marketing Strategy Paid Search Agency 52

Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. Is this tool supporting the optimization of our testing program? Who is Optimizely?

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Convert

FEBRUARY 13, 2020

When an optimization agency researched how A/B testing tools impacted a website’s speed, it found lags. We, too, participated in the analysis — competing head-to-head with the likes of Optimizely, VWO, and AB.

A/B testing 92

A/B testing Marketing Websites Analysis Ad Agencies 92

Marketing Insider Group

AUGUST 1, 2023

This could mean tweaking your ad copy to make it more enticing, targeting your ads more effectively, or testing different types of ads to see what works best. Image Source: Social Pilot Improving your CPC is all about getting more clicks for less money.

Social Media 246

Social Media Cost Per Click Cost Per Thousand CPM 246

seo.co

APRIL 4, 2022

AB Tests & CRO Experimentation. This section will explain the importance of experimentation, testing, measurement, and analysis in your campaign for better long-term results. This section will explain the importance of experimentation, testing, measurement, and analysis in your campaign for better long-term results.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Now, the good news. Get MarTech!

A/B testing 105

A/B testing Optimization Google Marketing Analytics Tools 105

CMSWire

JULY 8, 2025

Coframe Makes Its Case 9 minute read By Scott Clark July 8, 2025 Digital Experience Share Share Copy link Email LinkedIn Twitter Facebook Telegram Save SAVED Coframe’s platform uses adaptive learning and UI generation to continuously test and optimize digital experiences. The Gist AI-driven evolution.

Marketing AI 62

Marketing AI Enterprise Management CMS Development Digital Asset Management 62

Launch Marketing

JANUARY 2, 2019

If you don’t have the resources to design for mobile, keep your font sizes large and test your layouts for visibility on smaller screens. Optimize against AB testing and performance metrics. Finally, we’ve written about the importance of AB testing on our blog before—a lot of marketers have.

A/B testing 72

A/B testing Email Marketing Campaigns Effectiveness 72

Convert

JULY 7, 2021

That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Best Split Testing Tools (As Recommended By Experts). Does it run free trials? Is it client or server-side?

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Martech

MARCH 30, 2022

First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. Ricardo Ortego of AB InBev speaking at The MarTech Conference. Tech needs to be in service of goals.

A/B testing 112

A/B testing Work Management Multi-Touch Attribution Marketing Management 112

Lusha

MAY 17, 2018

Apply testing methodologies for continuous optimization. Perform AB tests using VWO / Unbounce or other AB testing platforms to improve landing pages conversion rates. Experience running A/B tests across various scenarios and KPIs. Research and identify new growth opportunities.

Marketing Analytics Tools 7

Marketing Analytics Tools A/B testing Work Management Cost per Lead 7

Rev

SEPTEMBER 9, 2019

Finding the most compelling creatives and effective language comes down to good old AB testing. Deploying split tests will help you determine which copy, images, and call to actions are best suited for your audience. . Luckily the digital age is blessed with a variety of new targeting tools including lookalike audiences.

Advertisements 113

Advertisements Advertising A/B testing Funnel Advertising 113

Lusha

MAY 17, 2018

Apply testing methodologies for continuous optimization. Perform AB tests using VWO / Unbounce or other AB testing platforms to improve landing pages conversion rates. Experience running A/B tests across various scenarios and KPIs. Research and identify new growth opportunities.

Marketing Analytics Tools 75

Marketing Analytics Tools A/B testing Work Management Cost per Lead 75

Convert

AUGUST 18, 2021

So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). This way, you can streamline your decision-making and find the best A/B testing tool for your investment.

Privacy 95

Privacy A/B testing Price Pricing 95

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

Multivariate analysis 98

Multivariate analysis Marketing Automation Services A/B testing Budget Programs 98

SendX

OCTOBER 8, 2020

Advanced email testing and analysis. Limited A/B testing. Collaboration & Testing If you’re working within a team, there’s a collaboration feature that shows you the version history and gives you a sharable link to show your colleagues what the email looks like before sending. You could only test subject lines.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

seo.co

MAY 31, 2023

AB tests are failing (or you don’t know what one is). How are your AB tests performing? If you’re not getting valuable information from your AB tests, it may be prudent to hire an ad agency to step in and help you sort things out.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Convert

SEPTEMBER 22, 2021

By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify? In today’s article, we’re going to walk you through the top A/B testing tools that you can use with your Shopify store.

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Convert

NOVEMBER 2, 2020

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? How can you find the best A/B testing platform to optimize conversion rates?

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs A/B testing 90

Convert

AUGUST 1, 2024

Done with clicking through demo requests and contact forms to get to actual A/B testing tool prices? That’s why we’ve compiled this guide to help navigate the often opaque world of A/B testing tool pricing. How much does A/B testing cost? The testing tool you use largely determines what your costs are.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Price Pricing 97

Envy

APRIL 30, 2020

You should absolutely experiment with styles but you should also test before you move to create all your content based on a style that no one relates to. AB test titles, writing styles and tone of voice; release content and read the feedback. Again, test it before repeating and creating all the content, dooming you to failure.

Top of Funnel 133

Top of Funnel B2B Marketing Marketing Budget Creation Allocation 133

BuzzSumo

DECEMBER 17, 2020

AB testing Facebook ads. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y. Facebook Advertising. Average Facebook ad spend for an SMB. Content marketing.

Marketing & Strategy 145

Marketing & Strategy Content Marketing Marketing Strategy SMB 145

B2B Digital Marketer

AUGUST 1, 2024

Sahil emphasizes the necessity of A/B testing to identify proven strategies and optimize website performance effectively. How to use AB testing to identify and implement proven winners for better website performance. Why should I be split testing my website changes?

Lead Gen 52

Lead Gen Ideal Customer Profiles A/B testing Sales Qualified Leads 52

Convert

JULY 8, 2022

What inspired you to get into testing & optimization? I threw myself back into statistics to ensure that I was doing “proper” AB Testing. The team comes up with ideas they want to test and the analyst plays the role of a moral compass to ensure they don’t steer off the course of experimental righteousness.

A/B testing 98

A/B testing Paid Search Agency Domain Click Rate 98

SendX

OCTOBER 18, 2024

Yet, many marketers find themselves in a quandary, unsure of what elements to test or how to interpret the results of their email A/B testing. The difference between an email marketing campaign that converts and one that underperforms often comes down to the smallest details.

Examples 366

Examples Tips Email Marketing Campaigns 366

Martech

AUGUST 4, 2022

We love the AB testing and we discovered some funny things like fewer people opened our emails when they had emojis in the subject line,” said Diamond. Cherry Bombe saw less churn with their newly designed email approach.

A/B testing 117

A/B testing Eye-Tracking Outreach Custom Publishing 117

SendX

NOVEMBER 16, 2023

Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.

Email Campaigns 396

Email Campaigns Campaigns Conversion Optimization 396

SalesIntel

AUGUST 25, 2021

Here are a few quick tips to ensure your two most crucial head departments of your business are on the same page: Plan: You can create a process for the departments to be fully aware and focused on a successfully tested marketing and sales funnel. 4) Align the ABS to the Customer Journey.

Ideal Customer Profiles 95

Ideal Customer Profiles Sales Management Lead Ranking Marketing Qualified Leads 95

SendX

NOVEMBER 9, 2023

As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response from our audience?

Email Marketing 393

Email Marketing Practices Best Practices Design 393