PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. So, what are companies that succeed at ABM doing that sets them apart? In this blog, we’ll look at each of these strategies for ABM in greater detail.

Account Based Marketing 134

Account Based Marketing ABM Research Sales Qualified Leads 134

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Intent Data also enables you to develop a more effective ABM approach and expedite your sales pipeline.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Heinz Marketing

SEPTEMBER 30, 2021

And if you’re trying out account-based marketing, you need an ABM tool …. In that same vein, unlike marketing attribution, when it comes to ABM, there’s at least some chance at success even without a specific tool for it. While an ABM tool is recommended, the following requirements should be sufficient.

Account Based Marketing 124

Account Based Marketing ABM Marketing Attribution Marketing Automation Services 124

DiscoverOrg

JANUARY 23, 2019

In an account-based world – and really any software buying committee – you typically have eight to ten buyers out there. Buyer intent as a sales engagement trigger. So this is a really nice model to help companies operationalize all of their data and execute a flawless ABM program.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. How have existing clients historically used your sales intelligence to predict buyer intentions? Some people think buying data is like buying Cap’n Crunch when you don’t have kids. Remember the Sony Betamax ?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Only B2B

MARCH 19, 2025

In B2B tech, where ABM subscription pricing models are on the rise, mass marketing no longer works. To approach and persuade them, you need personalized messaging and thats where ABM comes in. Creating precise, targeted ads for each persona would be monumental in ABM. And in ABM, there is no room for errors.

Account Based Marketing 62

Account Based Marketing Campaigns Work Management Marketing Management 62

Circle Studio

NOVEMBER 24, 2020

Buyer Intent Data. Buyer intent data helps identify people online who are currently in-market for your solutions, based on activity like searching for specific keywords or visiting either your website or a competitor’s site. Dominance of Account-Based Marketing (ABM). ABM isn’t just for new customer acquisition.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Zoominfo

OCTOBER 28, 2020

The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How (And Why!)

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing.

Buyer Intent 67

Buyer Intent Intent Data Account Based Marketing ABM 67

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Lusha

NOVEMBER 11, 2024

This guide will show you the top 13 websites to buy business leads in 2024. It involves strategies to capture the interest of decision-makers in other companies and guide them through the sales process until they’re ready to buy. Top 13 Websites to Buy Business Leads in 2024 A. Why is it important?

Lead Ranking 52

Lead Ranking Lead Scoring Buy Sales Qualified Leads 52

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization. What is Account Mapping?

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Reviews as a gateway to buyer intent.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations. Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. This allows the effective delivery of personalization at scale.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). MarTech Tools That Drive Intent Data. Justina Logozzo, Senior Marketing Manager, Website at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

OCTOBER 28, 2021

. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” ” Not all customers have the same level of intent when they enter your business sales funnel. Understanding buyer intent. Define the intent data.

Top of Funnel 124

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 124

Only B2B

MARCH 26, 2025

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. What is Buyer Intent Data?

Intent Data 62

Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Heinz Marketing

APRIL 3, 2025

And soon, the buyers experience becomes inconsistent and confusing. Sales is running ABM plays but isn’t looped in on top-funnel campaign messaging. product launch, ABM, market expansion) are planned and executed collaboratively across functions. Coordinated Plays: GTM motions (e.g.,

Marketing Analytics Tools 81

Marketing Analytics Tools Lead Ranking Marketing & Strategy Marketing Qualified Leads 81

ClickZ

NOVEMBER 21, 2019

IBM Watson’s IoT division shifts to a B2B ABM Strategy. The IBM Watson IoT team launched their ABM program about a year ago to better personalize their content by industry and make a bigger impact with the companies they aim to serve. G2 (formerly “G2 Crowd”) helped make the ABM program successful. The shift to an ABM approach.

Account Based Marketing 18

Account Based Marketing ABM Work Management Marketing Management 18

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook. That’s because it works.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

NetLine

AUGUST 13, 2024

Personalized content and account-based marketing (ABM) are revolutionizing how B2B marketers engage with their target audiences. Beyond your organization’s own zero and first-party consumer data, buyer intent data represents some of the most actionable information available to organizations. Pretty standard stuff.

Account Based Marketing 52

Account Based Marketing Personalization Intent Data ABM 52

DiscoverOrg

MARCH 27, 2017

Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? Account-Based Marketing (ABM) is a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts. ITSMA calls this Programmatic ABM.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 97

Zoominfo

AUGUST 29, 2019

And if you have access to more robust data on buyer intent and opportunity, look for leadership moves, acquisitions, vendor changes, and other initiative which signal buying events. If there are information gaps, make sure any sales discovery questions are thoughtful and aimed at uncovering your buyer’s needs.

B2B Thought Leadership 199

B2B Thought Leadership Account Based Marketing Cross-Selling First-Mover Advantage 199

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. Remember that the point of ABM efforts is to focus on your highest-converting accounts only.

Demand Generation 98

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 98

Inbox Insight

JUNE 16, 2023

Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. Using intent data on a firmographic level, these key considerations to evaluate your TAM can be distilled into criteria for your ICPs.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

sagefrog

FEBRUARY 10, 2025

These technologies transform raw information into actionable insights, uncovering patterns that predict buyer intent and guiding real-time decision-making. However, scaling personalization across thousands of potential buyers requires an organized approach and data-driven systems.

Marketing AI 71

Marketing AI B2B Marketing Lead Ranking Lead Scoring 71

Heinz Marketing

OCTOBER 13, 2021

For a B2B organization, it helps us understand the lifecycle of the buying process. Types of Intent Data. Having buyer intent data at your fingertips is just a first step. Many teams have purchased an ABM technology but do not know how to utilize it to its full capacity. They already know that they need one.

Intent Data 129

Intent Data Intent Top of Funnel Marketing Automation Services 129

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Strategic-IC

FEBRUARY 25, 2020

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. Related: Why Include Buyer Intent Data In ABM?

Account Based Marketing 62

Account Based Marketing ABM Intent Advertising Agencies 62

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing?

Intent 67

Intent Buy Account Based Marketing Work Management 67

Zoominfo

AUGUST 30, 2023

Prospects who love your product may not be ready to buy. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. ZoomInfo identifies buyers and power users who have moved and can influence future sales.

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Intent Data Intent Intent Signal Lead Ranking 147

DealSignal

MARCH 29, 2018

Similarly, a winning ABM initiative also depends upon having your five “key players” each perform their role and interoperate nicely. Ladies and gentlemen, here’s the starting five for ABM: Systems , at Center, anchoring your offense. Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78