Marketing Insider Group

SEPTEMBER 1, 2021

But at the same time, that’s what makes online brand advocacy such fertile ground when it comes to building Business-to-Business leads. Online marketing has always been tricky, but it becomes even more so when sales professionals have to reach out directly to other businesses—not regular consumers.

B2B Marketing 348

B2B Marketing B2B Thought Leadership B2B Thought Leadership 348

Martech

MARCH 10, 2025

It also has a novelty factor, as people get less business-to-business mail. Direct mail: Direct mail is so far out, that it’s in again. For one thing, it gets you past email inboxes already bursting at the seams. And, while it may seem old-school to many, to younger generations, it is anything but.

Ideal Customer Profiles 116

Ideal Customer Profiles Lead Scoring Lead Ranking Ad Building 116

Marketing Insider Group

MAY 3, 2017

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows.

Conference 206

Conference Best Practices Marketing Mix Marketing Funnels 206

Marketing Insider Group

AUGUST 20, 2018

In business-to-business, […]. Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close.

B2B Marketing 205

B2B Marketing Gartner B2B Marketing & Strategy 205

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. Image credit: Helena Lopes on Unsplash.

Organization 321

Organization B2B B2B Sales Training 321

Marketing Insider Group

OCTOBER 12, 2021

Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations.

B2B Marketing 362

B2B Marketing B2B Word of Mouth Work Management 362

Webbiquity

OCTOBER 19, 2021

Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. Guest post by Eleanor Hecks. However, they also aren’t as fast to embrace fads that go out of style in a month or two. Statista took an in-depth look at B2B marketing spend this year.

Design 328

Design Trends Marketing Automation Services B2B 328

Martech

NOVEMBER 19, 2024

So it’s important to understand that what happens in consumer marketing will impact the business-to-business space. They want creative, engaging and helpful campaigns. B2B isn’t B2C. However, B2B is changing.

Work Management 126

Work Management Marketing Management B2B Marketing Automation Services 126

markempa

NOVEMBER 24, 2014

Lead Nurturing B2B business-to-business complex sale content marketing Email marketing relevance' Lead Nurturing: 3-part funnel campaign creates 70% increase in inbound calls to sales reps [MarketingSherpa case study].

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Oktopost

SEPTEMBER 2, 2024

PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! And if [a post] gets no engagement, it just means that nobody saw it. So as far as the world is concerned, nothing ever happened. No one even saw it flop.”

Social Media 77

Social Media Media B2B Youtube 77

Tony Zambito

MAY 23, 2017

Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Vision Edge Marketing

MAY 3, 2022

If you’re wondering whether there’s money to be made with the strategy, we only need to look at Siete Foods, a family-owned business which started in 2014 with grain free tortilla chips and in 7 years reached an estimated revenue of $21 million. Niches offer the same benefits in business-to-business. . . That’s a lot of chips.

Organization 298

Organization Marketing & Strategy Marketing Strategy Work Management 298

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 307

Tactics Effectiveness B2B Marketing Management 307

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% That’s why 52% of outbound marketers say their marketing efforts are “ineffective”.

Inbound Marketing 267

Inbound Marketing Paid Content Top of Funnel High Quality Lead 267

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one!

Work Management 348

Work Management B2B Marketing Marketing Management Budget Programs 348

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. Guest post by Eleanor Hecks. How large is the B2B market? trillion.

Efficiency 312

Efficiency Paid Search Agency Companies B2B 312

markempa

AUGUST 12, 2021

A study of business-to-business buyers shows that salespeople who became trusted advisors and understood the needs of economic buyers are 69% more likely to get away with a deal. Economic buyers evaluate you based on this, “how you sell me shows how you will serve me.” ” Makes sense, right?

Lead Nurturing 401

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 401

Salesforce Marketing Cloud

DECEMBER 23, 2024

They describe the directional sale of goods or services among businesses (B), consumers (C), and government agencies (G). The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). Businesses may sell products, services, or information to other businesses.

SMB 98

SMB eCommerce Startups Digital Asset Management 98

JotForm

JANUARY 11, 2021

Decide what you want to accomplish Get to know your audience Come up with content ideas Create a content calendar Determine how you’ll distribute content Choose what to measure In business-to-business (B2B) companies, content marketing is no longer a luxury it’s a necessity. Accordi.

B2B Marketing 62

B2B Marketing Content Marketing Marketing & Strategy Marketing Strategy 62

JotForm

APRIL 16, 2021

This is crucial in business-to-business (B2B) marketing, where each stage. The marketing funnel describes the stages of the buyer’s journey, from discovering a need to purchasing your product to solve their problem. Understanding the funnel will help you clarify your marketing tactics at every step.

Marketing Funnels 62

Marketing Funnels Top of Funnel B2B Marketing B2B 62

Marketing Insider Group

MARCH 17, 2021

Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content. Put industry-leading content to work for your brand.

Content Marketing 356

Content Marketing Paid Search Agency Advertising Agencies Business 356

Webbiquity

DECEMBER 20, 2021

Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. Guest post by Marina Turea. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash.

Creativity 294

Creativity B2B Marketing Marketing & Strategy Marketing Strategy 294

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 300

Case Studies Case Study Studies Top of Funnel 300

Tony Zambito

MAY 31, 2017

Illustration by Gregor Cresnar. Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing. ABM, the acronym for Account-Based Marketing, is the latest rage. It is an example of how an old concept can be recycled and be claimed anew again.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

Tony Zambito

MARCH 6, 2017

The digitization of the global business economy has been taking place at an unprecedented rate. Illustration entitled Insight by Yu Luck. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Marketing Insider Group

JULY 15, 2020

As with most marketing strategies, the methods that work best will vary from business to business. Dynamic, personalized content for website, emails, or other platforms. Predictive analytics. What parts of B2B marketing should be automated? In B2B marketing, timing and content quality is everything.

Marketing Automation Services 279

Marketing Automation Services Marketing Automation Automation B2B Marketing 279

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 227

Work Management Marketing Management B2B Marketing Paid Search Agency 227

Schubert B2B

DECEMBER 5, 2024

Attracts the Right Leads In business-to-business (B2B) marketing, sales can take a while. Content marketing is more than just a trendy idea — it’s a powerful way to attract, engage and convert customers. Here’s why it’s worth investing in. This means you need to get the right people’s attention from the start.

Content Marketing 62

Content Marketing Marketing Analytics Tools Paid Search Agency Business 62

Webbiquity

MAY 7, 2020

Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. Image credit: Álvaro Serrano on Unsplash.

B2B 173

B2B Paid Search Agency Blast Campaigns Account Based Marketing 173

JotForm

JULY 24, 2020

[link] Business is competitive, but it isn’t just about competition. Business-to-business partnerships can boost leads, improve the customer experience, and create win-win deals. Cooperation between independent, value-driven enterprises is also vital for sustained growth.

Business 62

Business B2B Lead Ranking Lead Scoring 62

Excelsior Research

FEBRUARY 28, 2024

B2B demand generation agency An organization that specializes in developing and putting into practice plans to create demand for a company’s goods or services within the B2B (business-to-business) sector is known as a B2B demand generation agency.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Ideal Customer Profiles Demand 52

SendX

MARCH 18, 2021

B2B means business-to-business, while b2c means business-to-customer. So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C.

Marketing Management 370

Marketing Management Email Marketing Budget Programs B2B Marketing 370

Marketing Insider Group

MAY 18, 2020

Working through LinkedIn Sales Navigator is especially helpful for making business-to-business sales and building relationships with other companies. LinkedIn’s Sales Solutions program enables you to use this network to improve your lead search.

Software 252

Software Tools Word of Mouth Hubspot 252

Fusion Marketing Partners

APRIL 7, 2020

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […].

Marketing & Strategy 175

Marketing & Strategy Marketing Business to Business Business 175

SalesGrape

AUGUST 19, 2024

In the competitive landscape of B2B (business-to-business) commerce, small businesses often face significant challenges in growing their sales pipeline and expanding their customer base.

B2B Sales 85

B2B Sales Telemarketing Enterprise Management Paid Search Agency 85

Webbiquity

DECEMBER 12, 2017

His company helps technology companies and various startups and small-to-mid-size businesses in the business-to-business sales category generate sales leads and improve their sales processes.

Small Business Marketing 227

Small Business Marketing Work Management Tips Business 227

Webbiquity

JULY 20, 2021

In a business-to-business market, it’s not as simple. When you sell to businesses, you often aren’t selling to those who will use the product. In an direct consumer market, the person who purchases a product or a service uses it. If you work in such a market, i.e., cater to the needs of consumers, that’s your goal.

Template 294

Template Work Management Marketing Management Business 294