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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. What is B2B Buyer Intent Data? Source: G2.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

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Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark Consulting

Your potential buyers are sorting through an avalanche of content. Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. The result is that B2B buyers are more than halfway through the buying cycle by the time they contact a salesperson.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing. How intent data is effectively collected (And what to be wary of).

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How to Understand Buyer Intent and Identify Warm Leads

Lead Forensics

To speed things up, you need to look at buyer intent data. What is Buyer Intent? Buyer intent describes the motivation of a buyer at their current stage in the sales cycle. There are many different types of buyer intent: Informational intent is when a buyer is at the research-gathering stage.

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11 Best Buyer Intent Data Tools to Drive More Qualified Leads  

Only B2B

Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Buyer intent data provides information about a prospect’s online behavior that signals their intent to purchase. The Advantages of Using Buyer Intent Data Tools Integrating buyer intent data offers several advantages.