Zoominfo

APRIL 17, 2025

Users of Copilot report a 83% increase in average deal size and 30% faster deal cycles, saving an average of 45 days per deal. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Zoominfo 130

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates.

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Combining buyer intent with social proof.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Inbox Insight

JUNE 16, 2023

Sales reps understand your current customers, their buying stage and their buying experiences – all of which go a long way in closing a deal. Strong sales-marketing alignment is therefore paramount.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Inbox Insight

DECEMBER 21, 2023

What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey? Essential for demand generation Almost all marketers ( 98% ) consider intent data to be a fundamental element for successful demand generation.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

TrustRadius Marketing

OCTOBER 3, 2022

Brands can determine how active a prospective buyer is within a sales cycle and target them throughout the research phase—before they reach out to vendors. Because downstream intent data is essentially first-party data made available mostly from review platforms, it contains direct and actionable buyer intent.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52