PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 89

Buyer Intent Intent Work Management Marketing Management 89

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? You must choose the appropriate messaging for nurturing based on the lead’s intent. Get Started.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Zoominfo

APRIL 17, 2025

Users of Copilot report a 83% increase in average deal size and 30% faster deal cycles, saving an average of 45 days per deal. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Zoominfo 130

Zoominfo

MAY 27, 2021

Erwin van der Vlist, CEO and founder of Speakap , experienced the power of Streaming Intent firsthand: “We recently closed three opportunities in half the time of our typical sales cycle. Because we got in front of interested buyers before our competitors could. The Intent Data Difference: How it Works.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

PureB2B

FEBRUARY 15, 2024

Gain actionable insights and directly influence the sales cycle. Here’s how you can leverage buyer intent data to get ahead of the game.

Buyer Intent 77

Buyer Intent Intent Data Intent Sales Cycle 77

ClickZ

NOVEMBER 6, 2019

Not only would the customer most likely be confused, the sporting goods store would have lost out on the sale of a raincoat and possibly many rain-related add-ons, like rubber boots and umbrellas. . Ignoring buyer intent data is exactly like watching a shopper peruse a store without offering any assistance. .

Buyer Intent 77

Buyer Intent Intent Data Intent Lead Ranking 77

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. MarTech Tools That Drive Intent Data. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

AUGUST 6, 2024

KEY FEATURES: Growth Intent Data and sales intelligence triggers for targeted prospecting Integrated email and SMS engagement for streamlined outreach Buyer intent data integration for identifying potential customers Three-pronged data verification system ensuring high accuracy rates Learn More About Lead411 9.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. We’ve all been hearing about buyer intent data for several years. A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020. But what is it?

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

PureB2B

FEBRUARY 15, 2024

Gain actionable insights and directly influence the sales cycle. Here’s how you can leverage buyer intent data to get ahead of the game.

Buyer Intent 62

Buyer Intent Intent Data Intent Sales Cycle 62

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Heinz Marketing

FEBRUARY 28, 2025

However, an overly broad ICP often leads to wasted marketing spend, inefficient sales cycles, and missed revenue potential. Lengthening sales cycles bring in more decision-makers, requiring tailored messaging for each persona to maintain alignment. Longer sales cycles and lower close rates. The result?

Ideal Customer Profiles 61

Ideal Customer Profiles Advertising Benchmark Lead Scoring Lead Ranking 61

Only B2B

MARCH 26, 2025

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. Its the best time to use your sales intelligence to turn a hot lead into a sale.

Intent Data 62

Intent Data Ideal Customer Profiles Intent Lead Ranking 62

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! That’s where buyer intent steps in. But how is buyer intent data gathered?

Buyer Intent 52

Buyer Intent Intent Marketing Management Intent Signal 52

Lead Forensics

APRIL 25, 2025

To speed things up, you need to look at buyer intent data. What is Buyer Intent? Buyer intent describes the motivation of a buyer at their current stage in the sales cycle. Transactional intent relates to the point when a buyer is ready to purchase. Downloading content.

Buyer Intent 52

Buyer Intent Intent Top of Funnel Sales Qualified Leads 52

Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing. Sign up here.

Buyer Intent 67

Buyer Intent Account Based Marketing Intent Data ABM 67

MarketJoy

MARCH 24, 2025

Integrating B2B lead generation services into your sales strategy can have a tremendous effect on your sales pipeline: Improved Quality and Quantity of Leads: With sophisticated targeting methods in place, you can pinpoint prospects that closely match your ideal customer profile.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles Lead Generation B2B Sales 52

Madison Logic

JULY 11, 2024

Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey.

Enterprise Management 52

Enterprise Management Work Management Peer-to-peer Account Based Marketing 52

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. But given the likelihood of fewer in-market leads and longer sales cycles, our leaders say customer retention has never been more important.

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

DiscoverOrg

APRIL 17, 2019

As a B2B seller, if you can get your message out and drive awareness of your brand, you can get ahead of these preconceived notions by tapping into this phase of the buyer’s journey. This is where buyer Intent Data comes in. Buyers at this point are just trying to educate themselves. Step 4: Price consideration.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Lead Forensics

JUNE 12, 2025

But you can increase your chances of getting them to the next stage of your sales cycle with a well-scripted warm call. Just because someone is a warm lead, it doesn’t mean they want to buy from you right at that moment. Why Is a Script Important for Warm Calls?

Work Management 52

Work Management Marketing Management Case Studies Case Study 52

BOP Design

JANUARY 7, 2022

No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. B2B marketing is unique because it typically involves multiple decision-makers, a longer sales cycle, and higher-priced products or services (compared to B2C).

B2B Thought Leadership 138

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 138

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Reps can gauge purchase intent and build rapport very quickly. But today’s outbound lead generation tactics are more than just dialing for dollars.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Buyer Intent 52

Buyer Intent Intent Data Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Buyer Intent 52

Buyer Intent Intent Data Intent Account Based Marketing 52

Zoominfo

AUGUST 29, 2019

And if you have access to more robust data on buyer intent and opportunity, look for leadership moves, acquisitions, vendor changes, and other initiative which signal buying events. If there are information gaps, make sure any sales discovery questions are thoughtful and aimed at uncovering your buyer’s needs.

B2B Thought Leadership 199

B2B Thought Leadership Account Based Marketing Cross-Selling Thought Leadership 199

Single Grain

APRIL 29, 2025

This approach automated lead scoring, segmentation based on buyer intent data, and personalized nurturing campaigns. The results included shortened sales cycles, increased conversion rates, reduced pipeline waste, and improved forecast accuracy.

Lead Ranking 52

Lead Ranking Sales Management Marketing Qualified Leads Top of Funnel 52

NetLine

OCTOBER 19, 2023

In this post, we’ll explore how B2B sales professionals can harness the power of intent data without crossing ethical boundaries. Buyer intent data represents some of the most actionable information available to organizations. If it’s not used correctly, some people might interpret intent data as being…creepy.

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

Zoominfo

DECEMBER 13, 2024

This recognition was driven by: 100% user satisfaction ratings in key categories such as Sales Intelligence, Buyer Intent, Market Intelligence, and Lead Capture. Over 8,000 5-star reviews , with 6,000+ for ZoomInfo Sales. Sales Manager at a SaaS Company. G2s Fall 2024 Reports ZoomInfo achieved 139 No.

Zoominfo 130

Zoominfo Enterprise Management Marketing Management Lead Ranking 130

Zoominfo

AUGUST 16, 2021

Erwin van der Vlist, CEO and founder of Speakap , experienced the power of Streaming Intent firsthand: “We recently closed three opportunities in half the time of our typical sales cycle. Because we got in front of interested buyers before our competitors could. And How Can I Use It?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Adobe Experience Cloud Blog

APRIL 8, 2019

Many companies today have turned to innovative marketing automation software to analyze a prospect’s digital engagement behavior and determine whether they’re qualified enough to move on to the next step in the sales cycle. But successfully qualifying leads for sales means having three key fundamentals in place: 1.

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Ranking Lead Scoring 134

Orange Owl Blog

APRIL 5, 2025

Predictive Demand Generation Rather than reactively launching campaigns, AI enables marketers to be proactive by forecasting demand and buyer intent. It monitors digital signals such as website visits, content downloads, search trends, and social media activityto predict when a prospect is likely to enter a buying cycle.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Lead Forensics

MAY 7, 2025

Focusing on the most valuable leads can help improve your return on investment (ROI) and shorten the sales cycle, because youre chasing the contacts who are most likely to convert. Some important high-intent buying signals include: Content downloads. This means quicker revenue generation for your business. Event participation.

Lead Ranking 59

Lead Ranking Lead Scoring Top of Funnel B2B Sales 59