Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. This guide delves deep into the B2B buyer journey, its stages, challenges, common mistakes, and strategies to optimize each phase.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Webbiquity

AUGUST 19, 2024

Positioning Your B2B Marketing Funnel for More Sales: Seven Strategies to Use With the increasing complexity of the B2B buyer journey, your marketing team will require a comprehensive plan to boost sales. Tips to Keep in Mind for an Effective B2B Marketing Funnel It’s highly unlikely that your buyer journey is linear.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Oktopost

NOVEMBER 7, 2024

She discusses the significant changes in how buyers interact with brands, emphasizing their preference for conducting independent research and consuming content on their own terms and what happens when leaders fail to rethink their entire go-to-market motion and adapt to the new norms of buyer engagement.

Marketing Analytics Tools 145

Marketing Analytics Tools DemandBase Buyer's Journey Transparency 145

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. It means: Creating original and consistent content that builds authority over time. Providing your audience with deep, actionable insights that they will not get anywhere else.

Top of Funnel 202

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 202

Marketing Insider Group

MARCH 3, 2025

Posts written for each stage of the buyers journey create a natural path from awareness to action. Image source Building (Long-Term) Success with Blog Content A well-planned content marketing funnel turns blog readers into customers. And businesses that share useful, engaging content consistently attract and retain their audience.

Top of Funnel 254

Top of Funnel Marketing Funnels Content Marketing Ad Building 254

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. My questions spanned the entire buyers journey, from initial research to vendor evaluation and trial options. What is ChatGPT search? Processing.

Marketing AI 137

Marketing AI B2B Buyer's Journey Vendors 137

Marketing Insider Group

NOVEMBER 1, 2021

Case studies are most relevant to potential clients in the later stages of the buyer journey. Where do case studies fit in your buyer journey? The key to learning how to create a case study that drives results is having a true understanding of where they fit in your buyer journey. Quick Takeaways.

Case Studies 363

Case Studies Case Study Impressions Studies 363

Martech

AUGUST 12, 2024

Contact buyer journey stage by source : View contacts segmented by stages and source, helping you understand lead progression and acquisition effectiveness. Company count by buyer journey stage : Counts how many companies are at each stage in their journey, assisting your sales funnel analysis.

CRM 123

CRM Top of Funnel Account Based Marketing Paid Search Agency 123

Marketing Insider Group

OCTOBER 18, 2021

You can optimize your content strategy for customer acquisition by creating content for every stage of the buyer journey. Align your content with the buyer journey. Including a CTA or other motivator to pull them into the next stage of the buyer journey. How to ace customer acquisition with content.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Marketing Insider Group

SEPTEMBER 7, 2021

SaaS blogs should include content specific for each stage of the buyer journey. It’s safe to say that if customers are doing 70% of their research independently, you’re getting visitors at every stage of the sales funnel (or buyer journey). Include content that targets audiences at every stage of the buyer journey.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Marketing Insider Group

JANUARY 18, 2022

Funnel marketing means creating specific, targeted content mapped to the buyer journey. Buyers who have already done their research won’t have use for introductory content that talks about customer pain points. Stage of the buyer journey. Image Source. Types or formats of content they prefer. Channels they use.

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

Trade Press Services

APRIL 28, 2025

This prompt helps marketers generate insights around pain points, decision criteria, and daily frustrationsperfect for marketing planning , buyer journey mapping, and content tone calibration. A lack of customer input makes it harder to truly understand the buyers experience from their perspective.

Top of Funnel 97

Top of Funnel Marketing Management B2B Marketing Marketing AI 97

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. They don’t navigate the buyer journey in any linear fashion. 2022 is right around the corner. B2B decision makers are not easy to reach.

Enterprise Management 361

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 361

sagefrog

FEBRUARY 3, 2025

Once you establish personas, map the buyers journey to understand how prospects move from awareness to decision-making. Each buyers journey stage presents opportunities for tailored messaging and strategic outreach, ensuring you reach potential buyers with relevant content that guides them through the sales funnel.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Martech

MARCH 11, 2025

Content that is too niche, too advanced or misaligned with a prospect’s current stage in the buyer journey can overwhelm rather than engage reducing conversion rates just as much as content that feels too familiar. Mapping out a balanced customer journey can help align the need for discovery with buyer intent.

Lead Nurturing 103

Lead Nurturing Relevance Top of Funnel Multivariate analysis 103

B2BMarketing.net

NOVEMBER 25, 2024

Use these sessions to show the buyer journey, the value of marketing, and best practice industry examples. Showcase your services and skillsets Create a marketing brochure, showcasing your skills and services to educate teams on when to approach marketing for support. Run internal workshops to educate and inspire.

Work Management 119

Work Management Tips Planning Marketing Management 119

sagefrog

DECEMBER 16, 2024

The B2B Content Marketing Funnel To effectively guide potential clients, content should align with the stages of the B2B content marketing funnel, often referred to as the buyers journey. They are helpful throughout all stages of the buyers journey, but especially for answering questions in the decision stage.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Webbiquity

JULY 10, 2024

Applicable both to online and in-person shopping experiences, it’s important to keep this in mind when considering your buyer journey. In-store aspects such as cleanliness, ease of navigation, and busyness can all impact their journey.

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Paid Search Agency Branding 152

Marketing Insider Group

JUNE 2, 2021

You’ll learn the phases of the buyer journey, explore which types of content are most effective at different points in that journey, improve your writing, learn how to repurpose past content to get better mileage out of it, and discover how to use content analytics to measure the results.

Course 363

Course Content Marketing Planning Best Practices 363

Act-On

SEPTEMBER 24, 2024

Act-On supports buyer role segmentation, insights into customer engagement habits, opportunity management, buyer journey engagement, and lead acceleration, all motions that Research In Action describes as crucial to marketing maturity and the revenue marketing approach.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Ranking 130

Zoominfo

JANUARY 16, 2025

A healthy mix of diverse intent data sources paints a more comprehensive picture of the buyers journey. Implementing Intent Data for Results Combining multiple data sources strengthens the reliability of insights. Relying on one source alone is limiting, Baez says.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

Lead Forensics

JULY 30, 2024

The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. As well as creating different offers for specific segments of your audience, the second element you need to factor in is the stage a prospect has reached in the buyer journey.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Navigate the Channel

MARCH 5, 2025

Success lies in understanding your ideal buyer and knowing where they are in the buyers journey. But how can SEO strategies align with where a buyer is in their journey without intrusive browsing data? Why Should an Effective SEO Strategy Align With the Buyer’s Journey?

SEO 65

SEO Effectiveness Lead Ranking Buyer Personas 65

sagefrog

MAY 13, 2025

Not long ago, the B2B buyers journey followed a relatively simple structure: first awareness, then consideration, and finally, a decision. Marketers could guide buyers through this predictable process with a few well-timed touchpoints, gated content offers, and sales outreach. That model no longer holds up.

Peer-to-peer 52

Peer-to-peer Multi-Touch Attribution B2B Thought Leadership Buyer's Journey 52

Marketing Insider Group

OCTOBER 6, 2021

SaaS brands should align keyword research with a strong funnel marketing strategy to reach potential customers at every stage of the buyer journey. The SEO pyramid framework helps you brainstorm keywords for every category and ultimately be sure you’re creating great content for every stage of the buyer journey.

Top of Funnel 55

Top of Funnel Lead Ranking Lead Scoring SEO 55

Marketing Insider Group

APRIL 27, 2020

While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services.

Branding 358

Branding Brand Identity Best Practices B2B 358

Marketing Insider Group

JANUARY 31, 2022

A content strategy is a holistic approach to delivering the information your customers need across channels and at every stage of the buyer journey. As you can see below, companies can choose from a wide range of content to deliver at each phase of the buyer journey. Stage of the buyer journey.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Heinz Marketing

MARCH 7, 2025

Align content strategies with buyer personas and stages in the buyers journey to attract more qualified leads from the start. How to Fix It: Implement multi-touch attribution models to track touchpoints along the buyers journey. Implement predictive lead scoring models to further refine prioritization.

Lead Ranking 96

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 96

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale.

Demand 133

Demand Account Based Marketing Ideal Customer Profiles B2B 133

Only B2B

DECEMBER 4, 2024

This helps marketers understand where a prospect is in their buyer journey. Engagement with Content: Actions like downloading whitepapers, reading blog articles, signing up for webinars, or watching videos show a prospect’s interest in specific topics or solutions, signaling where they are in their buyer journey.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Launch Marketing

MARCH 5, 2025

These tips can help boost engagement and keep audiences coming back for more eBooks and other content, driving them through the buyers journey. Case studies are often used in the decision stage of the buyers journey as they can help put prospects in the shoes of current customers to see what they can experience.

Examples 75

Examples B2B Thought Leadership Content Marketing Case Studies 75

Webbiquity

DECEMBER 10, 2024

To make the most of the content distribution benefits of a brand newsletter: Start by segmenting your leads from your current customers, then categorize prospects based on industry, job role, or stage in the buyers journey. Provide value-driven content with actionable takeaways and exclusive offers.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Envy

SEPTEMBER 25, 2024

It works magic early on the buyer's journey. For B2B marketers, the topic of brand awareness can often feel like a double-edged sword. On one hand, we know the power of a strong brand identity in driving leads and sales.

Marketing Budget 83

Marketing Budget B2B Marketing Branding Brand Identity 83

Navigate the Channel

FEBRUARY 27, 2025

Tailored visibility that appears multiple times across their browsing experience, encouraging engagement and keeping them aligned with your buyers journey. Nurturing Leads Through the Buyers Journey Relevance and repetition build trust. The result? Retargeting extends their awareness, encouraging them to engage further.

B2B 73

B2B Buyer's Journey Advertising Agencies Click Rate 73