Zoominfo

JULY 23, 2020

In a study conducted by Drift , 58% of companies they reached out to, never responded at all (at all!). Share Case Studies. Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value.

Differentiation 246

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 246

Marketing Insider Group

OCTOBER 1, 2024

You need to differentiate your company from the crowd and treat yourself as a startup that’s constantly trying to build a new audience. Firms Need to Differentiate Through Brand Experience This was a recurring theme throughout the conference.

Work Management 198

Work Management Budget Programs Marketing Management CMO 198

Orange Owl Blog

APRIL 2, 2025

B2B Marketing The Power of Case Studies in B2B Marketing: The Ultimate Guide Vivek Goel April 2, 2025 Share : Table of Contents Introduction Case studies in B2B marketing have become essential in todays competitive landscape, helping companies stand out and earn the trust of potential clients.

Case Studies 52

Case Studies Case Study Studies Work Management 52

Webbiquity

MARCH 14, 2025

Case Study: Drift’s Conversational AI Drift , a leader in conversational marketing, has shown how AI chatbots can?improve The crux for senior executives is that AI is not merely an operational value-addit is the hot pursuit of business growth and differentiation in B2B marketing. improve lead generation.

Marketing AI 152

Marketing AI Design B2B Marketing Lead Ranking 152

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Differentiates Your Offering.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352

Orange Owl Blog

MARCH 18, 2025

B2B Marketing Positioning in B2B : How to Stand Out and Differentiate in a Crowded Market Vivek Goel March 18, 2025 Share : Table of Contents Introduction In today’s competitive B2B landscape, businesses struggle to stand out amid countless alternatives. This blog explores strategies to achieve differentiation in B2B marketing.

Differentiation 52

Differentiation Positioning B2B Marketing B2B Thought Leadership 52

Top Rank Marketing

JULY 15, 2024

It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good. The hurdle: getting people to want to read case studies, or to even find them in the first place. Case studies are extremely valuable in marketing.

Case Studies 107

Case Studies Case Study Top of Funnel Studies 107

Marketing Insider Group

SEPTEMBER 20, 2021

If that’s the case, good news: we’ve created a comprehensive A-Z guide to get you up to speed on content marketing in general and learn how it can be used most effectively by distributors. Content provides an effective way for distributors to differentiate themselves in a competitive market. Focus on Differentiation.

Top of Funnel 339

Top of Funnel Lead Ranking Content Marketing Work Management 339

Vision Edge Marketing

MARCH 4, 2025

These statistics highlight the uphill battle Marketing and Sales teams face when addressing customer pain points and/or aspirations while trying to differentiate their offerings in a competitive landscape. Lastly, Ebsta and Pavilion report salespeople should be building relationships with as many as 10 different stakeholders.

B2B Sales 154

B2B Sales Acquisitions B2B Thought Leadership B2B 154

Marketing Insider Group

AUGUST 31, 2020

According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. So, to convert more leads, create content that: Solves pain points through use cases and case studies. How many clicks would it take for a lead to find the most relevant case study?

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. Knowledge sharing program: Sales assets, such as case studies, scripts, and sales playbooks are invaluable to sales efficiency and success.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing Analytics Tools 130

Marketing Insider Group

SEPTEMBER 28, 2020

The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Launch Marketing

SEPTEMBER 4, 2024

Product demos Product launches Customer testimonials Use cases Partner webinars 3. These reports can be industry reports, market outlooks, buyer trends, case studies or anything else similar. The more case studies you have, the more trust and credibility your brand builds.

Sales Qualified Leads 95

Sales Qualified Leads B2B Marketing Lead Ranking Lead Scoring 95

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Insider Group

OCTOBER 2, 2023

Case Studies and Testimonials When it comes to choosing a marketing agency for your startup, words can only go so far. Let’s explore the significance of case studies and testimonials in this decision-making process: A glimpse into real-world results. Learning from past campaigns. Building trust and credibility.

Advertising Agencies 303

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 303

Salesforce Marketing Cloud

NOVEMBER 15, 2024

And it’s not being used only as a side experiment: According to a recent McKinsey study, the majority of the 1,400 businesses surveyed have adopted artificial intelligence (AI) in at least one business function, and are regularly using generative AI in at least one function. Evaluate the trust and safety for your use cases.

Lead Ranking 119

Lead Ranking Advertising Benchmark Lead Scoring Business 119

Marketing Insider Group

JULY 13, 2020

Read full study here : Insight Digital Transformation. “ As CX overtakes product and price as the key differentiator of the digital age, companies need to realize how to connect with consumers on an emotional level and leverage CX to future-proof the brand. Read full study here. Insight Social Media. “ Conclusion. Johannes Ceh.

Studies 334

Studies Digital Transformation Marketing Management Urgency Marketing 334

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. For example… 1.

Ideal Customer Profiles 327

Ideal Customer Profiles Work Management Planning Paid Search Agency 327

Webbiquity

OCTOBER 5, 2017

For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. Setting up triggers in your marketing automation software also helps in cases where leads change their online behavior or perform a certain action. Nurture Your Leads.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. It should be to emphasize a simple, streamlined message.

Marketing & Strategy 308

Marketing & Strategy Marketing Strategy Work Management Product 308

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. Case Studies. If you want to show off your experience, case studies are a great way to do it. All you need to do is provide the information!

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Martech

JANUARY 29, 2025

Publicly acknowledging their contributions, such as featuring them in testimonials or case studies and rewarding advocacy behaviors like referrals or positive reviews with meaningful incentives. You are in a competitive market where convenience and price are key differentiators.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing Management Loyalty Word of Mouth 110

Marketri

OCTOBER 15, 2024

The same analytics, algorithms, and generative AI tools that provide value in many respects can hamper the creativity needed to differentiate your business. I call it a sea of sameness; another marketer described it as the beige-ing of content.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

sagefrog

JANUARY 17, 2025

Competitive Differentiation CX is the ultimate differentiator in industries where products and services are similar. These advocates generate referrals and provide valuable testimonials and case studies that strengthen your credibility. When CX is a focus, revenue becomes a natural byproduct of customer satisfaction.

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Trade Press Services

MARCH 24, 2025

With trust and transparency essential to long-term success, B Corp Certification has emerged as a powerful differentiator. Establish a competitive differentiation. Showcase your journey through case studies, blog posts, and behind-the-scenes content. In an Ipsos survey , 66 percent of U.S. Strengthen customer loyalty.

Ethics 78

Ethics Ad Building Branding Brand Identity 78

Zoominfo

AUGUST 21, 2019

Case studies. And, sales can provide feedback about topics your blog might be lacking, or specific pain points and differentiators they’ve picked up on during their conversations with prospects. For example, let’s say you have created hundreds of case studies over the years. Video testimonials. Sales emails.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Studies 241

Marketing Insider Group

SEPTEMBER 5, 2023

Research includes understanding audience preferences, staying on top of industry trends, differentiating content, and leveraging data to make informed decisions. Consider conducting your own surveys, studies, or experiments. Here’s how to make sure your content is strategic: Identify your audience. Unique Data.

Research 315

Research Content Marketing Work Management B2B Thought Leadership 315

Walker Sands

AUGUST 6, 2024

By adopting an Outcome-based Marketing (OBM) approach , HR tech companies can differentiate themselves in this crowded market and effectively capture their target audiences’ attention. Successful customer case studies can also be used to build credibility and win over prospects during the evaluation phase of their buyer journey.

Paid Search Agency 81

Paid Search Agency Marketing Management Marketing & Strategy Marketing Strategy 81

Hubspot

OCTOBER 15, 2024

For example, if a prospect is struggling with operational inefficiencies, rather than presenting generic efficiency stats, share a case study or a data point that directly relates to their industry and demonstrates how your solution has made a measurable impact on similar companies. Research, and share case studies.

Work Management 74

Work Management Effectiveness Marketing Management Ad Building 74

Champion Communications

JANUARY 15, 2025

Differentiate your proposition HR technology suppliers looking to capture the attention of B2B buyers need a clear, differentiated proposition that makes it easy for potential customers to understand how your product addresses their pain points and delivers value. What unique value does your HR technology bring to the table?

B2B Thought Leadership 62

B2B Thought Leadership Account Based Marketing B2B Differentiation 62

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. ABM doesn’t care about the thousands of followers you gained on Twitter. Create Visual Content. Identify a Senior Marketing Advocate.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

SendX

APRIL 22, 2021

This is particularly important if you are segmenting your audience because you also have to plan to differentiate new sign-ups from subscribers who've been on your list for years. According to studies, personalized email messages have a much higher click-through rate (14%) and an increased conversion rate (10%).

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

sagefrog

FEBRUARY 3, 2025

Craft a Unified Value Proposition A unified value proposition articulates why your offering is valuable and what differentiates you from competitors. It is the backbone of your messaging strategy and must remain consistent across all marketing channels. Develop a strong, clear message that communicates your value succinctly.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 246

Loyalty Branding Brand Identity Ad Building 246

Hinge Marketing

FEBRUARY 27, 2025

For over a decade, weve been asking this question and finding the answers in our annual High Growth Study. The 2025 High Growth Study: Consulting Edition reveals the critical factors that separate todays fastest growing consulting companies from the rest of the pack. Lets take a look at some of the findings from the full study.

Consulting 77

Consulting Marketing AI Service Peer-to-peer 77

Sprout Social

JANUARY 9, 2025

In some cases, good first impressions are wiped away when users start discovering issues like hallucinations and glitches. Executives must shape a culture of using and studying AI. Cole agrees this iterative approach is necessary for refining and differentiating a point of view or message. It forgets things every now and then.

Marketing AI 108

Marketing AI Work Management Lead Ranking Lead Scoring 108

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245