ClearVoice

SEPTEMBER 6, 2022

One of the major differentiators of the marketing funnel from other strategies is that it seeks to identify where the customer is in their journey and market to them directly at that stage. Case studies and white papers are good examples of two types of content that can meet the same goal, look a lot alike, and can be used interchangeably.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

” and “How do we differentiate our approach from competitors?” For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Integrated B2B

MARCH 4, 2020

For example, it could present the results of a study or research conducted by your company, or it could explain a new technology and how it addresses a market need in a new way. Although it’s often a cliché, for most industrial and tech companies, the SMEs are actually their key differentiators. So let’s prove it!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Marketing Insider Group

JULY 14, 2020

A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The messages are about features, benefits, and differentiators. I simply had to make the business case for content marketing. This example serves as the way to sell the business case for content marketing.

Paid Content 354

Paid Content Ad Frequency Paid Search Agency Marketing Budget 354

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

Differentiation 52

Differentiation Work Management Case Studies Case Study 52

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? Some of them actually bring good results.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

SalesIntel

OCTOBER 17, 2024

With a rich background in developing sales enablement materials—ranging from competitive differentiation tools to capabilities and pitch decks—she is skilled in refining talk tracks and creating demand generation content. Caroline’s experience as a sales performer enhances her relevance in training and education.

Enterprise Management 64

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 64

Martech

APRIL 1, 2025

Design differentiation is essential, too. Beyond color, we focused on typography, imagery and layout to reinforce the brands unique personality and ensure immediate visual differentiation. When dealing with technical subject matter, subject-matter experts (SMEs) help ensure accuracy.

Marketing Websites 129

Marketing Websites Conversion Ad Building Work Management 129

Orange Owl Blog

MAY 6, 2025

As of 2024, Perfios has facilitated over 150 million credit and loan decisions annually , impacting use cases in retail lending, SME underwriting, wealth tech, and even insurance. They treated every client engagement as a trust-building opportunity and over time, this invisible asset became their biggest differentiator.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52