Content Standard

NOVEMBER 4, 2021

it cites relevant information, data, and statistics that can be verified, whether by recent third-party research and studies or industry experts). You can feature SMEs in your content directly with quotes or interviews, transforming their years of experience into actionable advice for your audience. Accurate (i.e., Credible (i.e.,

Ad Building 144

Ad Building Brand Identity Branding Content Marketing 144

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

Content Standard

MAY 5, 2021

In many cases, a streamlined approach is best. If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained. Even if that’s the case, it doesn’t mean writers won’t be willing to work with you.

SME 109

SME Case Studies Paid Search Agency Intent 109

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Hinge Marketing

NOVEMBER 3, 2021

Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients. Many event organizers today are interested in presentations based on case studies highlighting proven solutions to widely shared problems. Improve your SEO ranking.

Consulting 160

Consulting Work Management Marketing Management Webinar Metrics 160

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106

ClearVoice

SEPTEMBER 17, 2020

90 percent of employees, HR professionals, and CEOs said empathy is important in Businesssolver’s 2020 State of Workplace Empathy study. Also revealed in the 2020 Workplace Empathy study: 76 percent feel empathy results in increased productivity. Say to your SME: “You recently mentioned that we’re missing content around this topic.

Process 110

Process Marketing Budget Creation SME Content 110

Animalz blog

NOVEMBER 28, 2023

Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments. Say you want case studies that illustrate how well-intended goals can drive unwanted behavior. ChatGPT’s file fluency also includes image formats.

Marketing AI 107

Marketing AI Research Tactics SME 107

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers.

Paper 100

Paper Enterprise Management Marketing Management SME 100

SmartBug Media

JUNE 3, 2020

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. For example, case study interview questions will often look like this: What was the problem that led you to look for a new solution? Practice Makes Perfect.

SME 90

SME Tips Copywriting Case Studies 90

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 98

Paper Promotion SME Content 98

Hinge Marketing

SEPTEMBER 9, 2020

A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable. Based on our study of buyer behavior , we estimate that approximately 70% of buyers’ sales behavior happens in the digital space.

Business 162

Business Lead Ranking Enterprise Management Work Management 162

WriteSpark

FEBRUARY 12, 2013

If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The 600-pound gorillas are likely to be more. easily recognized to a wider audience of freelancers and provide the appropriate. context, tone, and connotation for your project. Who are you.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The 600-pound gorillas are likely to be more. easily recognized to a wider audience of freelancers and provide the appropriate. context, tone, and connotation for your project. Who are you.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

SmartBug Media

SEPTEMBER 23, 2020

It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see. Share massive social proof/case studies when possible. You don’t want people to assume that because it is a company, that the videos will essentially be commercials.

Lead Generation 105

Lead Generation Generation Leads Lead 105

BOP Design

MARCH 17, 2020

Each of these sections can then be written as a blog or as a case study or as a use case. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! What are the best use cases for our products or services?

SME 66

SME Content Trade Show Case Studies 66

Content4Demand

NOVEMBER 6, 2018

In case you’re not a software developer, Kubernetes is an open-source system for automating deployment, scaling, and management of containerized applications.). If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Conduct SME interviews and additional research.

Tips 71

Tips Marketing AI SME Case Studies 71

nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Case Studies. Sales Collateral. Law & Politics. Science & Medicine.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Ambal's Amusings

SEPTEMBER 3, 2009

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. plus many smaller firms with big dreams.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

OCTOBER 11, 2021

In this case, you’re likely paying less and working with less experienced writers. Related internal resources (similar blogs, videos, case studies to reference and respin). Subject matter expertise (provide bullet points or an interview transcript from an SME). Stop not taking your writer’s experience into consideration.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines SME 100

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

thePoint

MAY 19, 2020

Some SMEs have done webinars, and some have not, but we’ve learned it’s best to provide them with virtual sessions guidelines such as: Ensuring they know who their audience will be (e.g., educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. customers, prospects, partners).

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. But most important, peruse the B2BMX agenda to find the sessions tailored to the topics you’re most keen on. We hope this helps you make the best use of your B2BMX time.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Moz

JANUARY 26, 2021

Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. This award winning firm regularly publishes insightful studies , focused on SEO trends and topics.

Studies 66

Studies Domain PageRank SME 66

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Exo B2B

DECEMBER 9, 2024

Let’s take a concrete example: a Quebec SME specializing in sustainable development is looking to optimize its supply chain. Take an IT manager in an SME who downloads a data sheet from your site or interacts with a LinkedIn post. They start by reading a blog article, then download a guide from your site.

Intent Signal 52

Intent Signal Intent SME B2B Marketing 52

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Colorful column charts with callout messages to reinforce critical business points. ”, a “White Paper 2.0” ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

nDash

NOVEMBER 7, 2018

Writer: Someone to write blog posts, web copy, case studies, whitepapers and other forms of content on a somewhat consistent basis. SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. 1 manager / editor / SME. While the workload of freelancers will vary (i.e.

Communities 55

Communities Top of Funnel SME Content 55

nDash

JULY 21, 2021

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. You’ll find this is especially true when freelancers recommend themselves and make a good case for why they’re a good candidate. Step Two: Study Their Portfolio. During 2020, freelance work contributed $1.2

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Rev

OCTOBER 4, 2023

Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. According to a 2021 study, 62% of B2B decision makers relied on content like case studies and webinars when making purchase decisions.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Animalz blog

SEPTEMBER 19, 2022

Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. Customer stories are usually case studies. The customer case study might be in an industry your reader is unfamiliar with.

Storytelling 57

Storytelling Content Marketing Planning SME 57

Valasys

NOVEMBER 5, 2019

According to a study from Marketing Sherpa, the primary reason people unsubscribe from or stop reading emails is the lack of relevant content. Projective yourself as the Subject Matter Experts (SME) is an effective strategy to establish trust at first contact with a B2B lead over email. Read on: Everybody Loves a Personalized Email.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Integrated B2B

MARCH 10, 2013

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Find out how many subject matter experts (SMEs) there are in the company. To uncover this potential, begin by asking questions.

SME 40

SME Work Management Marketing Management Case Studies 40

Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise. I’d also suggest revisiting your case studies and evaluating them for how helpful they are.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Canadian Marketing Association

FEBRUARY 7, 2019

Case studies handle this well because they wrap any negativity in a story that ends with positive business results. Optima Communications runs an ongoing outbound campaign for Purolator , Canada's leading integrated freight and parcel solutions provider, targeting its SME customers.

B2B Marketing 48

B2B Marketing SME B2B Transparency 48

MLT Creative

DECEMBER 10, 2010

The annual major market tour, which presents panels of B2B marketing executives from regional corporations, never disappoints with digital marketing case studies. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40