Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Align your content topics with these intents to attract the right audience and meet their expectations. Determining Content Formats Decide which types of content will best suit your SEO strategy.

SEO 283

SEO Marketing Websites Top of Funnel Effectiveness 283

The Forward Observer

JULY 12, 2024

Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.

Work Management 271

Work Management Click Rate Touchpoints Amazon 271

Marketing Insider Group

MAY 6, 2025

52% of B2B buyers find case studies ‘very important’ when evaluating vendors. Write detailed case studies that explain the challenge, solution, and impact. They want proof that others like them have used your solution and overcome their problems. This is how social proof becomes a powerful marketing asset.

Top of Funnel 199

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 199

Vision Edge Marketing

NOVEMBER 11, 2024

A PWC study of CEOs revealed that 45% of the 4,702 respondents believe their company will not be viable in 10 years if it stays on its current path. Massive Action Case Studies to Inspire Your Business Success Massive action sounds good but does it work? Does it consist of massive action or is it full of massive activity?

Lead Ranking 321

Lead Ranking Allocation Lead Scoring Business 321

Trade Press Services Newsletter

DECEMBER 5, 2024

With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

The Point

MARCH 24, 2025

Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. Use case expansion: Highlight case studies showcasing how similar companies leveraged additional features to scale their success.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Webbiquity

JULY 11, 2024

Displaying customer reviews, testimonials, and case studies on your website and social media can strongly influence potential customers. When slip-ups occur, address them head-on, take responsibility, and rectify the situation promptly. Showcase Customer Reviews and Testimonials Social proof is a powerful tool in building trust.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Vision Edge Marketing

NOVEMBER 19, 2024

John Deere provides an exemplary case of a company committed to a sustainable strategy. Studies suggest companies prioritizing innovation experience a 16% increase in efficiency, are 55% more likely to surpass industry peers in revenue growth, and have a 60% higher likelihood of organic growth.

Practices 285

Practices Peer-to-peer Best Practices Business 285

Convince & Convert

NOVEMBER 12, 2024

Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, case studies, and industry predictions, which enhances the brand’s credibility and drives SEO.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Contently

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

User-Generated Content 153

User-Generated Content Paid Content Generation Branding 153

Trade Press Services Newsletter

JULY 11, 2024

Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing Strategy 293

WordAgents

MAY 6, 2025

Your evolving content needs: A monthly content calendar Diverse content types (blogs, web pages, case studies) Consistent voice across all materials More deliberate SEO implementation A partner who scales with you will introduce more structure to your content production.

Advertising Agencies 195

Advertising Agencies Top of Funnel Work Management Sales Qualified Leads 195

Trade Press Services Newsletter

JANUARY 9, 2025

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

WordAgents

APRIL 3, 2025

Data-Backed Benefits of a Content Planning Strategy A study in 2023 found that companies with a documented strategy saw a 30% increase in employee engagement. 80% planned, evergreen content : This might include blog posts, pillar pages, case studies, and in-depth guides designed for long-term impact.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Martech

OCTOBER 18, 2024

Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. Target audience descriptions.

Copywriting 134

Copywriting Marketing AI Generation Paid Search Agency 134

Martech

SEPTEMBER 11, 2024

Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later. BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

Sales Qualified Leads 135

Sales Qualified Leads Case Studies Content Case Study 135

Convince & Convert

SEPTEMBER 28, 2024

In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. That’s still true. But how these brands responded is what you want to pay attention to. Want even more?

Viral Marketing 158

Viral Marketing Branding Brand Identity Paid Search Agency 158

Vision Edge Marketing

FEBRUARY 25, 2025

A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs. This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth.

Marketing & Strategy 166

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 166

Marketing Insider Group

MARCH 17, 2025

” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert. Customer testimonials and case studies create credibility, making potential buyers more comfortable with their purchasing decisions.

Marketing Budget 144

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 144

Webbiquity

APRIL 8, 2025

This post sponsored by ^^ She concludes with helpful recommendations for applying these principles, which reinforce the other guidance above: Be the expert, and source of expertise and thought leadership in your industry: “Publish original research, case studies, and expert insights. Develop original, expert content.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Marketing Insider Group

AUGUST 26, 2024

Now is perfect for sharing helpful resources, case studies, and special offers with leads to keep engagement consistent. This ensures a cohesive narrative that resonates with the audience. Highlight how your products or services address real-world healthcare challenges to demonstrate value and relevance.

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Martech

AUGUST 19, 2024

Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement. Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

Martech

DECEMBER 6, 2024

This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. What research studies about AI and marketing analytics would support the average B2B marketer? Provide references for each research study. Note areas needing expert quotes or case studies.

Marketing AI 129

Marketing AI Examples Planning Case Studies 129

Martech

AUGUST 1, 2024

One item we consistently found is a favorite case study. For example, they may reason that a case study may be important mid-stage to understand or demonstrate business impact. Champions prefer case studies because they like to see themselves in the situation.

Buyer's Journey 120

Buyer's Journey Ad Building Case Studies Case Study 120

Contently

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. Was that the best travel credit card for me? But someone I trusted said it had good travel rewards, so I went for it. The thing is, this story isn’t unique.

Storytelling 132

Storytelling Marketing Mix Paid Content Word of Mouth 132

Webbiquity

AUGUST 8, 2024

By Including customer reviews, case studies, testimonials, or user-generated content (UGC) on your product pages, you will not only improve your brand’s credibility but also show that you value your audience’s opinion. So, instead of talking about how awesome your product is, let your happy customers do that for you.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Martech

JANUARY 2, 2025

Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Internal inspiration Case study 1: Failed performance tests Even if a test fails, you should look for learnings you can leverage in the future. Thats not a hypothesis. This time the test won.

Webinar Metrics 112

Webinar Metrics CTR Case Studies Case Study 112

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Case studies Why. For example, if someone clicked on a case study, send them a related whitepaper.

CMS Development 108

CMS Development Industry CMS B2B Thought Leadership B2B 108

Vision Edge Marketing

FEBRUARY 25, 2025

A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs. This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth.

Marketing & Strategy 144

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 144