Marketing Insider Group

MAY 6, 2025

52% of B2B buyers find case studies ‘very important’ when evaluating vendors. Write detailed case studies that explain the challenge, solution, and impact. They want proof that others like them have used your solution and overcome their problems. This is how social proof becomes a powerful marketing asset.

Top of Funnel 202

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 202

Webbiquity

JULY 11, 2024

Displaying customer reviews, testimonials, and case studies on your website and social media can strongly influence potential customers. When slip-ups occur, address them head-on, take responsibility, and rectify the situation promptly. Showcase Customer Reviews and Testimonials Social proof is a powerful tool in building trust.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Trade Press Services Newsletter

DECEMBER 5, 2024

With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

The Point

MARCH 24, 2025

Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. Use case expansion: Highlight case studies showcasing how similar companies leveraged additional features to scale their success.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Convince & Convert

NOVEMBER 12, 2024

Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, case studies, and industry predictions, which enhances the brand’s credibility and drives SEO.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Contently

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

User-Generated Content 153

User-Generated Content Paid Content Generation Branding 153

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience.

Social Media 296

Social Media Social Marketing B2B Marketing Marketing & Strategy 296

Trade Press Services Newsletter

JULY 11, 2024

Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

WordAgents

MAY 6, 2025

Your evolving content needs: A monthly content calendar Diverse content types (blogs, web pages, case studies) Consistent voice across all materials More deliberate SEO implementation A partner who scales with you will introduce more structure to your content production.

Advertising Agencies 195

Advertising Agencies Top of Funnel Work Management Sales Qualified Leads 195

Trade Press Services Newsletter

JANUARY 9, 2025

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Vision Edge Marketing

NOVEMBER 11, 2024

Massive Action Case Studies to Inspire Your Business Success Massive action sounds good but does it work? This alignment fosters innovation, as teams are encouraged to think big and take bold steps that can propel the business forward. Take a moment to review your strategic growth plan.

Lead Ranking 321

Lead Ranking Allocation Lead Scoring Business 321

Convince & Convert

SEPTEMBER 28, 2024

In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. That’s still true. But how these brands responded is what you want to pay attention to. Want even more?

Viral Marketing 158

Viral Marketing Branding Brand Identity Paid Search Agency 158

Martech

SEPTEMBER 11, 2024

Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later. BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

Sales Qualified Leads 134

Sales Qualified Leads Case Studies Content Case Study 134

Martech

OCTOBER 18, 2024

Case study Earlier this year I was working with a university client and needed a features, advantages and benefits (FAB) analysis for earning an MBA. Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one.

Copywriting 134

Copywriting Marketing AI Generation Paid Search Agency 134

WordAgents

APRIL 3, 2025

Go Deeper: What an SEO Content Audit Tells Us About Your Brand’s ROI Higher Engagement & Brand Authority Case Study: Brands like FactSet have grown authority through planned, data-driven content strategies. FactSet, in particular, includes a keyword strategy with real-time coverage of the latest events in the global markets.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Marketing Insider Group

AUGUST 26, 2024

Now is perfect for sharing helpful resources, case studies, and special offers with leads to keep engagement consistent. This ensures a cohesive narrative that resonates with the audience. Highlight how your products or services address real-world healthcare challenges to demonstrate value and relevance.

Demand Generation Agencies 193

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 193

Martech

AUGUST 19, 2024

Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement. Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility.

Account Based Marketing 116

Account Based Marketing Ideal Customer Profiles ABM Sales Management 116

Martech

AUGUST 1, 2024

One item we consistently found is a favorite case study. For example, they may reason that a case study may be important mid-stage to understand or demonstrate business impact. Champions prefer case studies because they like to see themselves in the situation.

Buyer's Journey 118

Buyer's Journey Ad Building Case Studies Case Study 118

Webbiquity

AUGUST 8, 2024

By Including customer reviews, case studies, testimonials, or user-generated content (UGC) on your product pages, you will not only improve your brand’s credibility but also show that you value your audience’s opinion. So, instead of talking about how awesome your product is, let your happy customers do that for you.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Marketing Insider Group

MARCH 17, 2025

” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert. Customer testimonials and case studies create credibility, making potential buyers more comfortable with their purchasing decisions.

Marketing Budget 146

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 146

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Case studies Why. For example, if someone clicked on a case study, send them a related whitepaper.

CMS Development 107

CMS Development Industry CMS B2B Thought Leadership B2B 107

Martech

JANUARY 2, 2025

Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Internal inspiration Case study 1: Failed performance tests Even if a test fails, you should look for learnings you can leverage in the future. Thats not a hypothesis. This time the test won.

Webinar Metrics 111

Webinar Metrics CTR Case Studies Case Study 111

Zoominfo

SEPTEMBER 24, 2024

Content Engagement: Monitoring downloads of whitepapers, engagement with case studies, or attendance at webinars. Consideration Stage: If a prospect starts engaging with product comparisons or case studies, this might trigger a notification to the sales team to reach out with a personalized offer or a demo.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Animalz blog

APRIL 24, 2025

These sources may include: Product pages Review platforms Reddit Company blog posts Wikipedia YouTube videos Case studies The sources you identify can inform the content strategy you should pursue. Or that a competitor has a vast library of BOFU articles and case studies that influence AI to recommend the competitor instead of you.

Top of Funnel 108

Top of Funnel Ideal Customer Profiles Case Studies Deliverability 108

Webbiquity

APRIL 8, 2025

This post sponsored by ^^ She concludes with helpful recommendations for applying these principles, which reinforce the other guidance above: Be the expert, and source of expertise and thought leadership in your industry: “Publish original research, case studies, and expert insights.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

WordAgents

APRIL 10, 2025

Case studies, comparison posts, and industry reports can pull users deeper into the funnel without added touchpoints. SEO Leads in B2B Visitors who land on SEO content usually search with a purpose. Theyre comparing solutions, looking for best practices, or seeking answers to a problem. Over time, content also nurtures leads passively.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Contently

AUGUST 30, 2024

Case studies While case studies aren’t traditionally written by customers, they do allow you to show potential consumers how other people use your product to build their business and make their life easier. Bonus points: Scour social media for customer reviews and mentions of your brand.

Storytelling 132

Storytelling Marketing Mix Paid Content Word of Mouth 132

Trade Press Services

NOVEMBER 11, 2024

Collaborate on Industry-Specific Case Studies Joint case studies with customers give brands insight into client challenges, solutions, and success metrics. Case studies also tell compelling stories that show target audiences you have a proven track record of delivering results.

Effectiveness 94

Effectiveness B2B Thought Leadership Case Studies Case Study 94

Vision Edge Marketing

FEBRUARY 25, 2025

Your program(s) need to include tactics for identifying customers willing to be advocates and motivating these customers to share their positive experiences through efforts such as testimonials and case studies. As with any initiative, it is important to track the impact and value.

Marketing & Strategy 166

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 166

Martech

SEPTEMBER 30, 2024

There will eventually be a new level of maturity in the coming years, with many case studies to provide proof of outcomes. While every white-collar worker is concerned about career impact (and rightly so), the momentum is too great to ignore. 2024 has brought us into the “trough of disillusionment” for generative AI.

Marketing AI 139

Marketing AI Generation Work Management Paid Search Agency 139