Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Align your content topics with these intents to attract the right audience and meet their expectations. Determining Content Formats Decide which types of content will best suit your SEO strategy.

SEO 283

SEO Top of Funnel Marketing Websites Effectiveness 283

The Forward Observer

JULY 12, 2024

Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.

Work Management 271

Work Management Click Rate Touchpoints Amazon 271

Marketing Insider Group

AUGUST 27, 2024

Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. High search rankings make it easier for potential customers to find you. Content Marketing Content marketing is another vital strategy. This content should address common questions and challenges your audience faces.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

WordAgents

MAY 8, 2025

Key Services: Technical writing Whitepapers Blog posts Case studies Website content Pros Cons Affordable Content may lack depth and strategic insight Quick turnaround Possible communication delays (offshore team) Bulk discounts No free revisions or edits Turnaround Time Fast delivery: The business promises a 48-hour delivery service.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Trade Press Services Newsletter

DECEMBER 5, 2024

With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Webbiquity

JULY 11, 2024

Displaying customer reviews, testimonials, and case studies on your website and social media can strongly influence potential customers. When slip-ups occur, address them head-on, take responsibility, and rectify the situation promptly. Showcase Customer Reviews and Testimonials Social proof is a powerful tool in building trust.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Convince & Convert

NOVEMBER 12, 2024

Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, case studies, and industry predictions, which enhances the brand’s credibility and drives SEO.

Social Media 166

Social Media B2B Thought Leadership Trends Social Marketing 166

The Point

MARCH 24, 2025

Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. Use case expansion: Highlight case studies showcasing how similar companies leveraged additional features to scale their success.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Contently

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

User-Generated Content 150

User-Generated Content Paid Content Generation Branding 150

Tomorrow People

JUNE 9, 2025

It ensures your brand voice remains consistent from ads to case studies to investor decks. Build templates for: Case studies with modular layouts. Actions: Reframe case study creation: Begin with the customer’s world (not your solution). How many MQLs were influenced by a case study?

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

Trade Press Services Newsletter

JULY 11, 2024

Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 232

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing & Strategy 293

Trade Press Services Newsletter

JANUARY 9, 2025

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Convince & Convert

SEPTEMBER 28, 2024

In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. That’s still true. But how these brands responded is what you want to pay attention to. Want even more?

Viral Marketing 164

Viral Marketing Branding Brand Identity Paid Search Agency 164

Vision Edge Marketing

NOVEMBER 11, 2024

Massive Action Case Studies to Inspire Your Business Success Massive action sounds good but does it work? This alignment fosters innovation, as teams are encouraged to think big and take bold steps that can propel the business forward. Take a moment to review your strategic growth plan.

Lead Ranking 321

Lead Ranking Allocation Lead Scoring Business 321

Martech

SEPTEMBER 11, 2024

Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later. BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

Sales Qualified Leads 135

Sales Qualified Leads Case Studies Content Case Study 135

WordAgents

MAY 6, 2025

Your evolving content needs: A monthly content calendar Diverse content types (blogs, web pages, case studies) Consistent voice across all materials More deliberate SEO implementation A partner who scales with you will introduce more structure to your content production.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Marketing Insider Group

JULY 3, 2025

Revisiting your older posts, refreshing the information, adding new insights, or including recent case studies or statistics can boost your rankings. Additionally, long-form content allows you to share case studies, expert interviews, or real-life examples, which further boost your authority.

Relevance 157

Relevance SEO Lead Scoring Lead Ranking 157

Marketing Insider Group

JULY 7, 2025

Whether you’re seeking a research paper writer service to help develop data-driven reports or authoritative thought leadership pieces, professional support can ensure your content resonates effectively with target customers.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

Vision Edge Marketing

JANUARY 14, 2025

Consider exploring some of these tactics: Co-create Content : Collaborate with members on thought leadership contentwhether its co-authoring blog posts, white papers, or case studies. The association with a trusted voice enhances your authority and positions your company as an industry leader.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Martech

OCTOBER 18, 2024

Case study Earlier this year I was working with a university client and needed a features, advantages and benefits (FAB) analysis for earning an MBA. Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one.

Copywriting 134

Copywriting Marketing AI Generation Paid Search Agency 134

WordAgents

APRIL 3, 2025

Go Deeper: What an SEO Content Audit Tells Us About Your Brand’s ROI Higher Engagement & Brand Authority Case Study: Brands like FactSet have grown authority through planned, data-driven content strategies. FactSet, in particular, includes a keyword strategy with real-time coverage of the latest events in the global markets.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Marketing Insider Group

OCTOBER 22, 2024

Instead of repeating generic tips, include actionable advice, case studies, or industry-specific insights. Keep each section easy to read and informative, allowing readers to quickly digest the information. Original Insights: Search engines prioritize unique, valuable content that provides new information.

Lead Scoring 283

Lead Scoring Lead Ranking SEO Optimization 283

Marketing Insider Group

AUGUST 26, 2024

Now is perfect for sharing helpful resources, case studies, and special offers with leads to keep engagement consistent. This ensures a cohesive narrative that resonates with the audience. Highlight how your products or services address real-world healthcare challenges to demonstrate value and relevance.

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Vision Edge Marketing

FEBRUARY 25, 2025

Your program(s) need to include tactics for identifying customers willing to be advocates and motivating these customers to share their positive experiences through efforts such as testimonials and case studies. As with any initiative, it is important to track the impact and value.

Marketing & Strategy 202

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 202

Martech

AUGUST 19, 2024

Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement. Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

Martech

AUGUST 1, 2024

One item we consistently found is a favorite case study. For example, they may reason that a case study may be important mid-stage to understand or demonstrate business impact. Champions prefer case studies because they like to see themselves in the situation.

Buyer's Journey 120

Buyer's Journey Ad Building Case Study Case Studies 120

Stevens & Tate

JUNE 30, 2025

In this post, we’ll cover four key content marketing strategies: Blog Posts & Educational Content Video Marketing Case Studies & White Papers Social Media Presence And, we’ll explore three major benefits: Lead Generation Better Customer Insights Cost-Effective & Measurable Ready to unlock new growth?

Marketing & Strategy 87

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 87

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Case studies Why. For example, if someone clicked on a case study, send them a related whitepaper.

CMS Development 108

CMS Development Industry CMS B2B Thought Leadership B2B 108

Martech

JANUARY 2, 2025

Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Internal inspiration Case study 1: Failed performance tests Even if a test fails, you should look for learnings you can leverage in the future. Thats not a hypothesis. This time the test won.

Webinar Metrics 112

Webinar Metrics CTR Case Study Case Studies 112