Ahrefs

APRIL 17, 2025

lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% Thanks … Read more ›

Clickthrough 144

Clickthrough CTR Correlation Keywords 144

Convince & Convert

OCTOBER 9, 2014

For example, clickthroughs and blog views are nice to have, but do they impact revenue? The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” When you frame your. Read the whole entry. »

Analytics 164

Analytics Marketing Analytics Tools Clickthrough Social Media 164

Navigate the Channel

APRIL 28, 2025

If youre aiming to enhance your website engagement strategy, a high clickthrough rate is a good startbut its not the finish line. While its great that people are visiting your site and recognizing your brand, it can be discouraging if visitors leave quickly without exploring further.

Clickthrough 65

Clickthrough Fulfillment Click Rate Storytelling 65

Tomorrow People

NOVEMBER 28, 2017

No matter how smooth their strategy or competent their clickthroughs, any content marketing agency performs best when client and agency share strong personal ties. What do successful advertising agencies, media agencies, and full-on content marketing agencies have in common? They’re all about the people.

Advertising Agencies 233

Advertising Agencies Paid Search Agency Ad Agencies Work Management 233

Martech

JANUARY 26, 2024

Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit. Conversions Are your average clickthrough rates in keeping with industry and email type standards? In your inbox.

Clickthrough 132

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 132

Zoominfo

JANUARY 19, 2021

For instance, how important are the number of clickthroughs and form fills compared to traffic sources and segmentations? Did you know that only 17% of marketers use landing page A/B testing for conversion rate strategies? While you’re choosing testing metrics, keep in mind how you measure success.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Webbiquity

MARCH 27, 2018

Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Eight Twitter Marketing Stats. 42% of Twitter users are daily visitors, with 23% saying they visit more than once a day. Marketing Profs ). 81% of millennials check Twitter at least once per day. WordStream ).

Stats 244

Stats Twitter Linkedin Planning 244

Act-On

FEBRUARY 16, 2024

Our clickthrough rates increased from 1.32% to 17.93%. That’s a decent performance, but there was an opportunity to improve. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Not bad, right? Here’s a quick rundown of what Kelsey did: Inventoried what we had.

Lead Nurturing 246

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 246

Liveintent

JANUARY 20, 2021

Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average. Ads in email newsletters that focus on home and garden or food and drink garner three times the average level of clickthroughs, according to the data. Weekends perform better than weekdays. As do gender and age. Not by a long jump.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

SendX

DECEMBER 24, 2019

The Forrester report says that when you use videos in your email marketing campaigns, you can achieve an absurd 200-300% Clickthrough Rate increase. Bear in mind that you will have to purchase the report, but if you not inclined to do that, I will tell you what it says. Video Email Marketing - How To?

Email Marketing 243

Email Marketing Video Marketing Youtube Landing Pages 243

Biznology

MAY 7, 2018

This campaign generated more than triple the clickthrough of industry standard benchmarks. The videos debuted, along with the research report text and related content, in a campaign on the TechTarget “Search Storage” and “Search Converged Infrastructure” websites. One differentiator per video.

Differentiation 155

Differentiation Video Marketing Clickthrough Gartner 155

Biznology

SEPTEMBER 14, 2020

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. These aren’t quite as useful as revenue and profitability metrics, but are far more valuable than process metrics like clickthrough rates.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

Biznology

JUNE 18, 2018

It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. You have a critical page on your website that has a high exit rate. So, you run an A/B test.

Marketing Websites 148

Marketing Websites Clickthrough Statistics Conversion Rate 148

NuSpark Consulting

AUGUST 12, 2018

Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. Searches related to “how to” on YouTube have grown 70% year on year.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Convince & Convert

AUGUST 17, 2017

And you want more clickthroughs. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. It seems like “ social media engagement ” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments.

Social Media 160

Social Media AIDA Media Copywriting 160

Sharpspring

SEPTEMBER 16, 2021

For example, you can test to see if a red or blue CTA button delivers a higher clickthrough rate. By using the winning test factor, you can potentially boost your open and clickthrough rates by up to 10 percent! Do you want recipients to clickthrough to a landing page? Perhaps you’d like to boost your clickthrough rate by 10%.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Contently

MARCH 20, 2018

At the start of the campaign, we saw a low clickthrough rate, which told me that we were reaching the audience too far along in the decision-making process. A few months ago, I was working on a brand distribution campaign for a finance client.

Top of Funnel 167

Top of Funnel Content Marketing Marketing Analytics Tools Planning 167

Biznology

JUNE 1, 2017

Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. You can even test several at once. Site Search Inspector can show you the numbers for each search engine, so you can see how they compare. How do the two engines compare for the same exact search keywords?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Sprout Social

AUGUST 24, 2022

Bex Renshaw , the Digital Content Executive at ClickThrough Marketing , spent years building her personal brand before transitioning to her current position. “I I’m the new Digital Content Executive here at ClickThrough and the face behind all the posts you see on our social media accounts. pic.twitter.com/ouftKGhqJS.

Social Media 121

Social Media Work Management Marketing Management Clickthrough 121

Optinmonster

FEBRUARY 16, 2023

Clickthrough Rate Your clickthrough rate (CTR) is how many subscribers click on any links you’ve included in your email. If you sent an email to 100 subscribers, and 27 of them clicked on the call-to-action (CTA) button, your clickthrough rate would be 27%. Here’s a table of contents to help you find your way around.

Email Marketing 103

Email Marketing Clickthrough Click Rate Open Rate 103

ClickZ

AUGUST 27, 2020

Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. Web push notifications allow companies to leverage their website traffic by sending alerts through a user’s browser or mobile device to past visitors. Creating successful push notifications.

Clickthrough 119

Clickthrough Opt-out Opt-in Ad Frequency 119

markempa

APRIL 14, 2014

The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

Martech

DECEMBER 3, 2021

One recent activation saw a 20% lift in CPMs and a 120% lift in clickthrough rates. Advertisers can now select from more than 300 contextual segments, whether to protect brand reputation or target relevant audiences. Publishers can boost inventory value by matching contexts to advertisers’ needs. Why we care.

Clickthrough 109

Clickthrough Advertisements Advertising Segmentation 109

SendX

NOVEMBER 19, 2020

Some of the most common ones are: the clickthrough rate the conversion rate the bounce rate the list growth rate the open rate the unsubscribe rate the overall ROI Over to You From these examples, you can conclude that mails bounce for many reasons, from incorrect email addresses and invalid domain names to poor IP reputation and spammy content.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

JULY 16, 2018

Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't. ET has the highest clickthrough rate for email sends - HubSpot. Email Open Statistics. 35% of email recipients open email based on the subject line alone - Convince&Convert. There will be 2.9

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

Unbounce

MAY 7, 2020

If you’re having a sale , direct them to related sale items with a clickthrough popup. This clickthrough popup gets so much right. CTA buttons are great because they put your CTA and your clickthrough function in one spot. Instead, it’s right on a page where a customer can take advantage of the discount and buy the hoodie.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Convince & Convert

NOVEMBER 8, 2016

We want to maximize the reach of our content through more clickthroughs, likes, and shares. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content. This will help us gain an edge over our competitors. Using Open Graph Tags on Facebook.

Social Media 165

Social Media Promotion Media Clickthrough 165

Vision Edge Marketing

FEBRUARY 25, 2020

Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures. Putting a Number on the Value of Upstream Marketing . Let’s delve deeper into the measures and metrics.

SIC 154

SIC Verticals Marketing Management Clickthrough 154

Spiralytics

AUGUST 7, 2024

It is very frustrating considering how it affects open rates, clickthrough rates, and sales. They may not know how to use a certain product, but Sephora provides answers in its videos. Eventbrite Sometimes, poorly designed emails fail to engage subscribers.

Email Marketing 62

Email Marketing Examples Campaigns Planning 62

markempa

MAY 13, 2013

A small marketing department can drive more business from the current Web traffic by looking at clickthrough reports, understanding the content that is getting traction and doing more of that.”. Testing is about mindset,” Burns said. “A Furniture company website sparks idea, nets 400% increase in leads.

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Gen 120

markempa

FEBRUARY 25, 2013

How well you’re able to do this is measured in marketing KPIs like conversions and clickthrough rates, but those need to be translated into what matters most to CEOs: More leads. To paraphrase Peter Drucker, the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. More revenue.

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Oktopost

APRIL 12, 2021

more engagement, while Tweets with images receive 18% more clickthroughs and 150% more retweets. According to LinkedIn , posts with images typically result in a 2x higher comment rate. As to other networks, HubSpot reports that Facebook visual content sees 2.3x

Digital Asset Management 116

Digital Asset Management Clickthrough Media Tagging 116

Hubspot

OCTOBER 26, 2020

Clickthrough rate (CTR). Clickthrough rate reveals how often people who view your ad end up actually clicking it. This is important when setting bids and working within the constraints of a set budget, and can also help me decide which keywords and match types to bid on.".

Cost Per Click 101

Cost Per Click Cost per Acquisition Paid Search Agency Search Marketing 101

Biznology

JUNE 3, 2019

It’s well-known that video links in email and social media increase opens and clickthroughs. Don’t miss out on the opportunity to give prospects good reasons to click on your video. Thumbnails can all boost viewership. But there’s so much video out there!

Video Marketing 116

Video Marketing Clickthrough Landing Pages Email Campaigns 116

Martech

OCTOBER 25, 2023

Also, its 7/0 Pixel Purchase optimization now lets advertisers bid for attributed seven-day clickthrough conversions. Snapchat also reported working with advertisers to improve the effectiveness of their privacy-centric integrations with the ad platform. This resulted in significantly higher signal quality for those advertisers.

Paid Search Agency 122

Paid Search Agency Lead Ranking Advertising Agencies Ads 122

Martech

JANUARY 7, 2022

His team became more specific with their creative ads — by simply adding the ‘”Walgreens” name to headlines, their campaign’s clickthrough rate increased from 0.25% to 1.1%.”. He pointed to a campaign his organization ran targeting Walgreens. Adopt a unified funnel to align marketing and sales.

Display 117

Display Top of Funnel Ads Ad Building 117

BOP Design

APRIL 12, 2021

Too many section designs and calls to action in a single email may become overwhelming and dilute clickthrough interest. Design your vertical layout between 500-650 pixels wide and keep the number of content sections under 4 if possible. Mobile Sizing Variation. According to Statista.com , the number of smartphone users will reach 4.3

Email Marketing 125

Email Marketing Design B2B Marketing Conversion 125