Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. The MarTech Conference celebrated its 10th anniversary this year.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Media 131

Marketing Insider Group

JANUARY 10, 2022

You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences. Best Marketing Events Happening in 2022.

Marketing AI 352

Marketing AI Enterprise Management Peer-to-peer Best Practices 352

Martech

OCTOBER 21, 2024

It’s crunch time: eight weeks until your flagship conference. Most conferences still happen in silos, squandering potential collaborations and, ultimately, watering down the impact. First 90 days: Your playbook for a winning strategy A few months ago, a global tech company was planning its annual user conference for 3,000 attendees.

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Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. These statistics confirm what I heard from many people I spoke with at the conference: Although nearly all marketers understand AI’s impact on marketing, they’re not quite sure where to start. Let me explain.

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Martech

OCTOBER 30, 2024

There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference last month. One of the biggest impacts is it creates a very jarring experience.

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Top of Funnel Marketing Funnels Marketing Management Demand Generation Agencies 141

Martech

SEPTEMBER 23, 2024

But at a recent conference, a speaker called ChatGPT the smartest person in the room because it had “read” most of the web. One note: A senior marketing manager recently told me what a revelation her first industry conference not hosted by a vendor was. You might be wondering: can’t AI do this?

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Marketing Management Automation 124

Webbiquity

FEBRUARY 1, 2022

The Metaverse (along with the pandemic) has shown that conferences and events need not be in-person to be effective. Many virtual reality (VR) companies offer targeted virtual conference spaces so that entrepreneurs can meet in interactive 3D spaces without having to leave their homes, while virtual event platforms are incorporating VR.

Digital Asset Management 363

Digital Asset Management B2B Marketing Work Management B2B 363

Vision Edge Marketing

SEPTEMBER 17, 2024

This may involve attending industry conferences, participating in workshops, and seeking input from external advisors with expertise in customer-centricity. Stay Informed and Educated: We encourage the BOD to stay informed about emerging trends, best practices, and innovations in customer-centricity.

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Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference.

Marketing AI 116

Marketing AI Generation Terms and Conditions Merchandising 116

Martech

DECEMBER 6, 2024

This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting. Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies.

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Content Consulting Conference Training 131

Webbiquity

SEPTEMBER 12, 2023

That’s the core message from The State of In-Person B2B Conferences report from Bizzabo. Per the report authors: This survey confirms the increasing importance of in-person conferences as a critical component driving meaningful experiences for attendees and success for organizations. 6% plan more than 20 events annually.

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Marketing Report Event Marketing Stats Paid Search Agency 321

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning ROAS 117

CMSWire

JUNE 11, 2025

Register Conference Jun 16 NICE Interactions Las Vegas 2025 Register Webinar Jun 18 [EIS Webinar] Engineering the Retail Infrastructure for AI-Driven Commerce AI-ready retail: build the smarter IT foundation that fuels growth. Experience the demos live - no folding chairs necessary! Experience the demos live - no folding chairs necessary!

Marketing AI 120

Marketing AI Sitefinity Webinar Metrics SEO 120

Martech

NOVEMBER 8, 2024

Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing?

Advertising Channels 126

Advertising Channels Email Marketing Deliverability Privacy 126

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Yet, as I walked around the conference, it was clear that many marketers were still testing the waters with AI.

Marketing AI 117

Marketing AI Urgency Marketing RFP Lead Ranking 117

Marketing Insider Group

NOVEMBER 21, 2022

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

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Martech

JANUARY 10, 2025

The news comes just prior to the National Retail Federation’s conference in New York. Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. This initative reflects Salesforce’s commitment to deploying AI agentic resources across its platform.

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CMSWire

JUNE 13, 2025

Learning Opportunities Conference Jun 16 NICE Interactions Las Vegas 2025 Register Webinar Jun 18 [EIS Webinar] Engineering the Retail Infrastructure for AI-Driven Commerce AI-ready retail: build the smarter IT foundation that fuels growth.

Enterprise Management 99

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 99

Martech

NOVEMBER 22, 2024

Marketers gathered at the fall 2024 MarTech Conference for a discussion of intent data — what it does well, where it struggles and where organizations are seeing success. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.

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CMSWire

JUNE 9, 2025

Register Conference Jun 16 NICE Interactions Las Vegas 2025 Register Webinar Jun 18 [EIS Webinar] Engineering the Retail Infrastructure for AI-Driven Commerce AI-ready retail: build the smarter IT foundation that fuels growth. Experience the demos live - no folding chairs necessary! Experience the demos live - no folding chairs necessary!

Sitefinity 109

Sitefinity CMO Digital Experience Platform Marketing AI 109

sagefrog

JANUARY 13, 2025

Conferences & Trade Shows Participating in tech conferences, expos, and networking events provides opportunities to connect directly with prospects. These sessions allow prospects to engage directly with your team, ask questions, and see the value of your offerings in real-time.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Convince & Convert

FEBRUARY 10, 2025

For example, a new lead may have heard about a solution or service like yours mentioned on their favorite industry podcast or through a conversation at a conference. That one person who came to Google after a conference could have been five people instead if marketing had been focused on the conference instead of just Google Ads.

Work Management 113

Work Management Marketing Management Paid Search Agency Conference 113

B2B Marketing Exchange

JULY 24, 2024

We are thrilled to announce Neil Patel as a keynote speaker for our upcoming #B2BMX East conference , taking place Oct. B2BMX East is the newest addition to the brand’s conference lineup. The Secret's Out! 1-3, 2024, in Alpharetta, Ga. Hosted in Alpharetta, Ga.,

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Peer-to-peer Conference B2B Sales ABM 98

Walker Sands

NOVEMBER 7, 2024

Earlier this fall, I attended the HR Technology Conference in Las Vegas. In addition to generative AI, the conference offered several other takeaways for today’s HR leaders and the marketers who are reaching these decision-makers. But while AI dominated the conversation, it wasn’t the only topic discussed.

Work Management 80

Work Management Conference Marketing Management Organic Leads 80

Zoominfo

FEBRUARY 12, 2025

But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. Some are ramping up investments in large-scale user conferences. Alright, lets get one thing straight: events are back.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Litmus

OCTOBER 29, 2024

With sessions from 36 industry thought leaders to over 6,000 registrants, this might just be our best conference yet. If you aren’t familiar, Litmus Live is an annual email conference dedicated to all things email. Litmus Live is well underway and we’re loving it.

Marketing AI 88

Marketing AI Word of Mouth Ad Frequency Conference 88

Martech

MARCH 5, 2025

Scott Brinker will be reviewing the 2025 State of Your Stack Survey during the opening keynote of the MarTech Conference, which runs March 26–26, 2025. See the agenda and get your free pass to this online event. The post AI agents will infiltrate your martech stack appeared first on MarTech.

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Marketing AI Marketing Analytics Tools Marketing Management Conference 121

Trade Press Services

JULY 15, 2024

Participate in industry associations, conferences, and events. Attend conferences, seminars, trade shows, and industry events to meet influential individuals in your industry. Here are some key strategies for building a strong professional network: 1.

Peer-to-peer 102

Peer-to-peer Tips Webinar Metrics Trade Show 102

Search Engine Journal

JUNE 19, 2025

Find out how to use paid search and social ads for events like conferences and webinars. Explore strategies for successful event promotion. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion 78

Promotion Ads Webinar Metrics Conference 78

Martech

JANUARY 14, 2025

Ruth Stevens asked the audience at The MarTech Conference last fall. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world? Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%.

Effectiveness 132

Effectiveness Marketing & Strategy B2B Marketing Management 132

Marketing Insider Group

OCTOBER 1, 2024

Firms Need to Differentiate Through Brand Experience This was a recurring theme throughout the conference. I believe CMOs must walk in customers’ shoes (often), ask the right questions, and be guided by experience to deliver the right outcomes for their businesses and their clients.

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Work Management Budget Programs Marketing Management CMO 196

CMSWire

JUNE 12, 2025

Register Conference Jun 16 NICE Interactions Las Vegas 2025 Register Webinar Jun 18 [EIS Webinar] Engineering the Retail Infrastructure for AI-Driven Commerce AI-ready retail: build the smarter IT foundation that fuels growth. Experience the demos live - no folding chairs necessary! Experience the demos live - no folding chairs necessary!

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

SmartBrief - Marketing

JANUARY 13, 2025

The Dunkin and Scrub Daddy partnership was hatched in the comments section, not a conference room. Of course, this is intel that can inform your go-to-market strategy and creative campaigns. But thats just the start. Glossiers decision to reformulate one of its products was heavily influenced by customer backlash on Reddit.

Social Media 118

Social Media Media Paid Search Agency Lead Ranking 118

Martech

DECEMBER 16, 2024

We will also review and discuss the survey findings in a session at the Spring MarTech Conference, which will take place online (and is free to attend) March 2526, 2025. Lets discuss your goals and challenges, as well as the capabilities and tools you need to meet your goals. Take the 2025 State of Your Stack Survey.

Customer Surveys 105

Customer Surveys Peer-to-peer Conference Vendors 105

Martech

DECEMBER 4, 2024

Look out for experts who might not present themselves primarily as influencers: analysts, for example, and conference speakers. There are the Gary Vaynerchuks and Seth Godins but they are likely to be expensive and unlikely to manifest laser-like focus on the audience a B2B brand wants to reach. Also, look close to home.

DemandBase 120

DemandBase Peer-to-peer B2B Aggregators 120

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Retail media networks (RMNs) are a big part of that something.

Cost per Acquisition 109

Cost per Acquisition Campaigns Advertising Agencies ROAS 109