Marketing Insider Group

SEPTEMBER 16, 2024

Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. Who will win the content creation game, or is the future one of collaboration rather than competition? Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content.

Marketing AI 323

Marketing AI Content Storytelling Creativity 323

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs.

SEO 286

SEO Marketing Websites Top of Funnel Effectiveness 286

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. So, what makes content shareable?

Social Media 284

Social Media Media Content Work Management 284

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. By building one, you keep control over your content and engage your audience effectively. By building one, you keep control over your content and engage your audience effectively.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Quick Takeaways Set measurable goals to guide content creation. Plan content with a structured editorial calendar. Plan content with a structured editorial calendar. Evergreen content remains relevant over time, offering consistent traffic.

Webinar Metrics 258

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 258

Trade Press Services Newsletter

DECEMBER 5, 2024

As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Here’s a round-up of the can’t-miss content that can help B2B professionals succeed and prepare for the year ahead. Sign up to receive the industry’s best B2B marketing content. Read the blog here.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Businesses that use blog content effectively create a steady flow of engaged prospects. Businesses that use blog content effectively create a steady flow of engaged prospects. Calls to action should fit the content.

Top of Funnel 254

Top of Funnel Marketing Funnels Content Marketing Ad Building 254

Webbiquity

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. Within each quarter, what kind of content might best support those goals?

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. This post dives deep into content marketing, helping you not just keep up but stay ahead. Content Auditing Always be learning from your content experiences. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

WordAgents

MAY 6, 2025

Between serving clients, managing operations, and planning for growth, content tends to fall to the bottom of your priority list. But content matters. Maybe you start by writing content yourself, squeezing it in between client calls or late at night. But how do you know what content you need at each growth stage?

Advertising Agencies 195

Advertising Agencies Top of Funnel Work Management Sales Qualified Leads 195

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Content planning is a proactive, structured approach that prioritizes consistency and SEO optimization. Brands relying on reactive content may struggle with inconsistency, wasted resources, and weak audience retention.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. SEO content takes longer but can compound over time. Initial Investment and Setup Time SEO content and paid ads require an upfront budget and planning, but the performance of that investment over time varies sharply.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Marketing Insider Group

DECEMBER 4, 2024

Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market.

Content 187

Content Lead Ranking Lead Scoring Statistics 187

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Social Media 137

Social Media Work Management Marketing Management Marketing AI 137

The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? According to NetLines 2025 State of B2B Content Consumption & Demand Report (link here – registration required), the Consumption Gap increased in 2024 to 39 hoursa 23% YOY rise.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Marketing Insider Group

FEBRUARY 11, 2025

Blog content is a powerful tool for engaging readers and turning them into loyal customers. Creating effective blog CTA strategies ensures your content converts readers into leads, subscribers, or buyers. Quick Takeaways CTAs should align seamlessly with the blog’s content.

Optimization 177

Optimization Conversion Content Click Rate 177

Marketing Insider Group

AUGUST 5, 2024

Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of generative AI for creating content and promoting themselves. While AI content is certainly impressive, it hasn’t led to the results that many people expected. Relatable: Finally, quality content should be relatable.

Content 179

Content Opinions User-Generated Content Blogger 179

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Lead Ranking 145

Lead Ranking Lead Scoring Paid Search Agency Content 145

Martech

NOVEMBER 6, 2024

What makes content go viral? By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. And how can your company stand out with newsworthy, viral content that drives valuable brand coverage and consumer engagement? So, where’s the disconnect?

Viral Marketing 135

Viral Marketing Research Content Trigger Marketing 135

Webbiquity

AUGUST 22, 2024

Craft Compelling Content Alright, let’s talk about your email’s soul—the content. The post Streamlining Your Email Marketing: Making Smart Choices In Content And Effort appeared first on B2B Marketing Blog | Webbiquity. Your subject line? That’s your foot in the door. Make it intriguing but keep it real (no clickbait).

Email Marketing 183

Email Marketing Top of Funnel CAN-SPAM Marketing Management 183

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. But, you don’t need to share user-generated content on social media alone. Here’s how.

User-Generated Content 153

User-Generated Content Paid Content Generation Branding 153

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?

ROI 138

ROI Top of Funnel Best Practices Marketing Analytics Tools 138

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. Make your visuals reflect identity, lifestyle or status People engage with content that reflects who they are or want to be.

Tactics 127

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 127

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Interactive Marketing 134

Interactive Marketing Content Marketing Branding Brand Identity 134

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 132

Content Marketing Planning Work Management Paid Search Agency 132

Webbiquity

JANUARY 27, 2025

Engage with potential partners on LinkedIn by commenting on their posts, sharing their content, and initiating meaningful conversations. Engage with their content from your official social media accounts by sharing posts, commenting, and starting conversations.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Martech

MAY 2, 2025

Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. It found AI-powered content generation was the top AI use case over the next 12–24 months among marketers and marketing operations professionals. Click to enlarge. Click to enlarge. Processing.

Account Based Marketing 123

Account Based Marketing Generation DemandBase Paid Search Agency 123

Content Standard

APRIL 29, 2025

You’re tasked with delivering content that performs at an enterprise level, even if your team doesn’t look like one. Every piece of content needs to reach the right audience in the right format, with the right voice and tone. The best content doesn’t come from sanitized briefs or algorithm-chasing checklists.

Enterprise Management 92

Enterprise Management Content Paid Search Agency Storytelling 92

Marketing Insider Group

OCTOBER 21, 2024

Then it’s definitely time to revisit your site’s flow because without a streamlined website, you’re not likely to get people to interact with your content or get up close and personal with your brand. Hit “refresh” on all your customer-facing content While you’re working on your website, pay close attention to your website’s content, too.

Marketing & Strategy 309

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 309