article thumbnail

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

article thumbnail

What Is a Landing Page? [+ Case Study & Tips]

SEMrush

Create free account Semrush Blog Marketing Content What Is a Landing Page? [+ Case Study & Tips] Author: Rachel Handley 7 min read Jun 10, 2025 Contributor: Cecilia Meis Table of contents What Is a Landing Page? Or pages that form part of the main website structure. What’s the Purpose of a Landing Page?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons from letting AI vibe code a landing page

Martech

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall.

article thumbnail

How to use landing page sales funnels to convert more visitors

Unbounce

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. More blog posts by Josh Gallant What is a landing page funnel? A landing page funnel guides potential customers through your sales process. Updated on January 6, 2025.

article thumbnail

10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. And that’s smart.

article thumbnail

How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

article thumbnail

6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? Let’s explore how you can apply them to your landing pages.