Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up! Processing.

Ideal Customer Profiles 97

Ideal Customer Profiles Lead Ranking Work Management Cross-Selling 97

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Ideal Customer Profiles 116

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 116

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Act-On

MAY 30, 2024

Jeff Coleman , chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have. Research shows that only two-fifths of companies focus equally on customer acquisition and retention, despite customer churn costing U.S.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Salesforce Marketing Cloud

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. What Is B2B Customer Experience?

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 279

Enterprise Management Allocation Customer Satisfaction Lead Ranking 279

Salesforce Marketing Cloud

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

Work Management 98

Work Management Marketing Management Budget Programs Generation 98

Salesforce Marketing Cloud

FEBRUARY 14, 2025

But hyper-personalization isnt just about adding a customers name to an email. Its about using big data , predictive analytics , and machine learning to understand customer behavior, predict future needs, and provide content, offers, and solutions in real-time. Think of next-best-action recommendations or predictive customer service.

Personalization 98

Personalization Paid Search Agency Business Customer Satisfaction 98

Vision Edge Marketing

APRIL 9, 2024

Customer Success! Coined in the early 2000s, it’s more than a buzzword—it’s the essence of customer-centricity. Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. In this episode What’s Your Edge?

Design 305

Design Terms and Conditions Work Management Customer Satisfaction 305

Salesforce Marketing Cloud

AUGUST 8, 2024

Today’s marketers need to connect with customers in a more impactful way. Instead of sending the same email to everyone on your list, your messages are tailored based on customer insights like purchase history, browsing behavior, and engagement metrics. Customers today expect more from their inboxes. Absolutely.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Loyalty/advocacy. Engagement.

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Social Media 124

Social Media Media Paid Search Agency Eye-Tracking 124

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction. Customer-Centricity : Process mapping enables businesses to better understand and address customer needs and preferences.

Process 289

Process Optimization Work Management Marketing Management 289

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy. What is Upselling?

Cross-Selling 79

Cross-Selling eCommerce Bundling Customer Satisfaction 79

ClickDimensions

JUNE 2, 2020

In recent years, marketing’s focus has started to shift to include customers in addition to leads. A recent Gartner survey found that on average only 18 percent of marketing budgets are focused on customer retention efforts. Cross-sell or upsell campaign. Here are seven examples: 1. Onboarding campaign.

Customer Satisfaction 97

Customer Satisfaction Campaigns Cross-Selling Thought Leadership 97

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 244

Touchpoints CMO Work Management Cross-Selling 244

Martech

SEPTEMBER 24, 2024

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The integrations are clearly aimed at enterprise-level SAP customers. The ChannelEngine integration.

Enterprise Management 63

Enterprise Management Marketing Management eCommerce Customer Satisfaction 63

SendX

MARCH 5, 2021

Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. It takes longer to convert a customer, however, once converted, the customer remains loyal longer than they ever have in the past. This is the power of lifecycle marketing.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

Salesforce Marketing Cloud

OCTOBER 18, 2024

Marketing dollars are wasted if you can’t identify your potential customers. Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. They offer face-to-face interactions, building trust and loyalty among customers. No problem.

Small Business Marketing 111

Small Business Marketing Marketing AI Enterprise Management Practices 111

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Salesforce Marketing Cloud

MAY 12, 2025

In fact, according to Salesforce’s State of Sales report, 80% of sales representatives say their leadership is prioritizing long-term customer relationships over short-term wins. By doing so, they’re more likely to inspire customer loyalty, repeat sales and future viability. Learn how Revenue Cloud can help.

Enterprise Management 59

Enterprise Management Cross-Selling Work Management Marketing Management 59

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. The ease or difficulty in addressing customers’ needs in a new market.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Salesforce Marketing Cloud

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. It increases the customer’s overall satisfaction, while driving up sales. Here’s how I recommend leveraging this proven sales approach to make existing customers even happier and get you to quota faster. What you’ll learn: What is cross-selling?

Cross-Selling 69

Cross-Selling Work Management Marketing Management Customer Satisfaction 69

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. CRM tool is designed to help you manage and improve the relationship between you and your customers. All geared towards helping you make a marketing decision for every customer you come across. for every dollar spent.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Martech

SEPTEMBER 16, 2024

Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement.

Sample 66

Sample Work Management Advertising Agencies Lead Ranking 66

Lead Forensics

JULY 18, 2024

Lead Generation Metrics These metrics track the effectiveness of your efforts in attracting new potential customers. Here are the key ones: Close Rate: Represents the percentage of opportunities that convert into paying customers. Customer Acquisition Cost (CAC): This metric measures the total cost of acquiring a new customer.

B2B Sales 52

B2B Sales Sales Qualified Leads Allocation Top of Funnel 52

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Social Media 89

Social Media Media Paid Search Agency Eye-Tracking 89

SendX

DECEMBER 17, 2020

Emails are an effective, easy, and great way for companies to improve customer retention. It is hard to win new customers and also keep the ones you have. It can cost nearly 16 times more to acquire a new customer than to retain an existing one. Emails are used by marketers for their customer acquisition, traditionally.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Convince & Convert

SEPTEMBER 18, 2015

Upsells and Cross Sells. Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase. Here’s an upsell email from Verizon: And here’s a cross sell from Amazon, promoting a specific range of products: Appointment Reminders.

Email Marketing 166

Email Marketing Planning Cross-Selling Business 166

Go Beyond SEO

JANUARY 28, 2025

Optimizing your Google Business Profile is crucial for enhancing your online presence and attracting potential customers. Crafting a Compelling Business Description Your business description is one of the first things potential customers see. Highlight unique selling points and services to captivate your audience.

Ideal Customer Profiles 60

Ideal Customer Profiles Profiling Optimization Google 60

Salesforce Marketing Cloud

OCTOBER 15, 2024

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. As a receivable transaction, the sales invoice prompts the customer for payment. What you’ll learn: What is a sales invoice? Learn how Revenue Cloud can help.

Work Management 104

Work Management Marketing Management Customer Satisfaction Price 104

SmartBug Media

SEPTEMBER 4, 2024

Customer support gets a bad rap: You email about a product only to receive radio silence or talk to a rude representative on the phone. You need to be able to solve challenges easily if you want to please prospects and customers and secure conversions. Customers need answers now, or they may bolt.

Customer Satisfaction 64

Customer Satisfaction Ideal Customer Profiles Paid Search Agency Cross-Selling 64

Martech

MAY 6, 2024

Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. This allows you to identify high-value customers who may be more likely to make additional purchases or become advocates for your brand. Please use simple language.

Lead Ranking 118

Lead Ranking Lead Scoring Sales Qualified Leads Cross-Selling 118

Directive Agency

APRIL 25, 2025

The full customer lifecycle is under the microscope. Most teams still rely on deal-stage logic, not customer behavior, leaving critical gaps in engagement and alignment. What happens without cross-functional alignment and visibility? And ultimately, you lose customers who could have become long-term advocates.

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

SendX

MAY 17, 2021

After long consideration, you finally started your own website and are wondering how to make it work for a type of business that heavily relies on the lifetime value of its customers. 3- It has the greatest personalization features Email marketing platforms have made it possible to send personalized emails to your customers.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

New North

JULY 25, 2024

And it is — especially when you’re selling technology and/or services with an annual contract value of more than $20,000. ABM flips the traditional marketing funnel by identifying ideal accounts first, then creating customized content and experiences to attract and engage them. Some B2B marketers will say ABM is just “good marketing.”

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52