Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Work Management 96

Work Management Marketing Management Paid Search Agency Webinar Metrics 96

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.

Process 289

Process Optimization Work Management Marketing Management 289

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Upsell and Cross-Sell. Pay Attention to Customer Data. Target New Markets.

Cross-Selling 281

Cross-Selling Effectiveness B2B Acquisitions 281

Marketing Insider Group

NOVEMBER 11, 2020

Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Because the seller eventually realized that it’s easier and more efficient to sell to existing customers than it is to find new customers.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Loyalty 115

Loyalty Budget Programs Cross-Selling Marketing & Strategy 115

Salesforce Marketing Cloud

FEBRUARY 3, 2025

Words hold power in friendships and communities, but also in sales. Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. Learn more What you’ll learn: What are sales terms?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 52

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 120

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle 246

Sales Cycle Practices Marketing Automation Services Buyer Personas 246

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 279

Enterprise Management Allocation Customer Satisfaction Lead Ranking 279

Salesforce Marketing Cloud

APRIL 2, 2025

That’s a classic example of product-led sales (PLS). And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. Discover how to make product-led sales a part of your go-to-market strategy. What you’ll learn: What is product-led sales?

Sales Management 86

Sales Management Lead Ranking Product Top of Funnel 86

Zoominfo

JUNE 25, 2021

You wouldn’t run a modern sales team without a solid set of goals. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100

Salesforce Marketing Cloud

APRIL 10, 2025

The goalposts in customer service are always shifting. In this blog, Ill cover four essential steps to unlock the full potential of AI agents and transform both your customer and service rep experiences. Order-based: These organizations blend sales and service, making them inseparable.

Enterprise Management 106

Enterprise Management Work Management Service Multi-Channel 106

Directive Agency

APRIL 25, 2025

The full customer lifecycle is under the microscope. But heres the real issue: Most B2B lifecycle models are outdatedtreating the journey as something that starts post-sale and ends at churn. Most teams still rely on deal-stage logic, not customer behavior, leaving critical gaps in engagement and alignment. And its true.

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. What Is B2B Customer Experience?

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

SendX

MARCH 3, 2021

Customers build a connection with brands that feel less “corporate” and more like real people. Unlike social media posts or blog content, customers see their email inbox as a private space. Decreases Customer Satisfaction No-reply emails can be frustrating to customers. You could scoop up more sales this way.

Autoresponders 369

Autoresponders CAN-SPAM Deliverability Customer Satisfaction 369

Salesforce Marketing Cloud

OCTOBER 15, 2024

Sales invoices might seem inconsequential in the bustling day-to-day of your business, but they’re key to keeping things running smoothly. Not only does a well-crafted sales invoice keep track of what’s been sold and how much is owed, but it also helps keep your finances in check and ensures you get paid on time.

Work Management 104

Work Management Marketing Management Customer Satisfaction Pricing 104

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. What Is the Difference Between Sales and Account Management?

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Act-On

MAY 30, 2024

Jeff Coleman , chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have. Research shows that only two-fifths of companies focus equally on customer acquisition and retention, despite customer churn costing U.S.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Salesforce Marketing Cloud

FEBRUARY 19, 2025

Effective MedTech order management is crucial for organizations to remain competitive. Yet many companies are still held back by the inefficient manual processes that order management entails. Fragmented data and siloed teams lead to long and less-than-ideal customer engagements, ultimately lowering customer satisfaction.

Order 59

Order Enterprise Management Work Management Organization 59

Salesforce Marketing Cloud

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

Work Management 98

Work Management Marketing Management Budget Programs Generation 98

Salesforce Marketing Cloud

FEBRUARY 14, 2025

But hyper-personalization isnt just about adding a customers name to an email. Its about using big data , predictive analytics , and machine learning to understand customer behavior, predict future needs, and provide content, offers, and solutions in real-time. Think of next-best-action recommendations or predictive customer service.

Personalization 98

Personalization Paid Search Agency Business Customer Satisfaction 98

Lead Forensics

JULY 18, 2024

But how do you navigate this overwhelming landscape and ensure your sales team is top-notch? The answer lies in data – specifically, tracking the right B2B sales metrics. Think of sales metrics as your compass and map. So, which B2B sales metrics should you be tracking? B2B Sales Metrics: A Deep Dive 1.

B2B Sales 52

B2B Sales Sales Qualified Leads Allocation Top of Funnel 52

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Check out our post about the best sales email subject lines if you want to see some of these tips in action.

Template 78

Template Ideal Customer Profiles Work Management Marketing Management 78

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.

Linkedin 101

Linkedin Work Management Marketing Management Click Rate 101

Marketing Insider Group

JANUARY 11, 2023

Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. According to Harvard Business Review, a 5% increase in customer retention can deliver up to 95% increase in profits. Customer Training.

Marketing AI 293

Marketing AI Trends B2B Marketing B2B 293

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. High-value products and services can be challenging to sell. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics.

Top of Funnel 52

Top of Funnel Paid Search Agency Advertising Agencies Ad Agencies 52

Vision Edge Marketing

APRIL 9, 2024

Customer Success! Coined in the early 2000s, it’s more than a buzzword—it’s the essence of customer-centricity. Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. In this episode What’s Your Edge?

Design 306

Design Terms and Conditions Work Management Customer Satisfaction 306

Salesforce Marketing Cloud

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. Customer service and profitability go hand in hand.

Work Management 69

Work Management Marketing Management Service Customer Satisfaction 69

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. CRM tool is designed to help you manage and improve the relationship between you and your customers. All geared towards helping you make a marketing decision for every customer you come across. for every dollar spent.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Salesforce Marketing Cloud

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon.

Customer Satisfaction 98

Customer Satisfaction Marketing AI Work Management Marketing Management 98

Pam Didner

JANUARY 20, 2021

As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. . I learned that lesson early in my corporate career at Intel during my first encounter with sales. . He said succinctly: “Enable sales to do their jobs, but don’t do their jobs for them.” . Final Words.

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Social Media 122

Social Media Media Paid Search Agency Eye-Tracking 122

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Planning 342

Planning Lead Scoring Lead Ranking Gartner 342

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? The most effective sales tactic will depend on each specific situation. In this article, we’ll define upselling and cross selling, share examples, and explain the difference. Next, let’s take a look at what cross selling is.

Cross-Selling 79

Cross-Selling eCommerce Bundling Customer Satisfaction 79