Act-On

MAY 30, 2024

Jeff Coleman , chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have. Research shows that only two-fifths of companies focus equally on customer acquisition and retention, despite customer churn costing U.S.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Work Management 96

Work Management Marketing Management Paid Search Agency Webinar Metrics 96

Salesforce Marketing Cloud

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon.

Customer Satisfaction 98

Customer Satisfaction Marketing AI Work Management Contingency Planning 98

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 245

Touchpoints CMO Work Management Cross-Selling 245

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction. Customer-Centricity : Process mapping enables businesses to better understand and address customer needs and preferences.

Process 289

Process Optimization Work Management Marketing Management 289

Zoominfo

JUNE 25, 2021

Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) This KPI helps your sales team customize strategies to increase demand in areas where it’s lower. Customer acquisition cost tracks the amount it costs your company to acquire a new customer. Business Development.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Act-On

OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Engagement. Consideration. Onboarding.

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

Seismic

AUGUST 8, 2024

We define enablement – specifically r evenue enablement – as the strategic approach that equips revenue-generating teams with the tools, resources, and information to effectively engage with prospects and customers at every stage of their buying journey. We’re not the only ones. Could it be faster? How are we measuring performance?

Marketing Analytics Tools 52

Marketing Analytics Tools Effectiveness Work Management Marketing & Strategy 52

SendX

MARCH 5, 2021

Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. It has multiple channels — social media, SEO, online advertising , influencer, email; also and within those channels multiple touchpoints. to the customers or be further used for email marketing.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

Ideal Customer Profiles 127

Ideal Customer Profiles Top of Funnel Lead Ranking Cross-Selling 127

Salesforce Marketing Cloud

MAY 12, 2025

In fact, according to Salesforce’s State of Sales report, 80% of sales representatives say their leadership is prioritizing long-term customer relationships over short-term wins. By doing so, they’re more likely to inspire customer loyalty, repeat sales and future viability. Learn how Revenue Cloud can help.

Enterprise Management 59

Enterprise Management Cross-Selling Work Management Marketing Management 59

New North

JULY 25, 2024

And it is — especially when you’re selling technology and/or services with an annual contract value of more than $20,000. ABM flips the traditional marketing funnel by identifying ideal accounts first, then creating customized content and experiences to attract and engage them. Some B2B marketers will say ABM is just “good marketing.”

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Go Beyond SEO

JANUARY 28, 2025

Optimizing your Google Business Profile is crucial for enhancing your online presence and attracting potential customers. Crafting a Compelling Business Description Your business description is one of the first things potential customers see. Highlight unique selling points and services to captivate your audience.

Ideal Customer Profiles 60

Ideal Customer Profiles Profiling Optimization Google 60

Single Grain

APRIL 29, 2025

This can make it challenging to ask your customers for their data. This dramatic improvement stems from the higher quality, accuracy, and relevance of information that comes directly from customers. Implementing progressive profiling techniques prevents form fatigue and builds comprehensive customer profiles over time.

Personalization 52

Personalization Ideal Customer Profiles Lead Ranking Case Studies 52

Directive Agency

APRIL 25, 2025

The full customer lifecycle is under the microscope. From first touch to renewal, every interaction and touchpoint needs to prove its pipeline value and earn its keep. Every early touchpoint shapes expectations, builds trust, and influences long-term value. What happens without cross-functional alignment and visibility?

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

Salesforce Marketing Cloud

OCTOBER 15, 2024

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. Connect every touchpoint What is a sales invoice? As a receivable transaction, the sales invoice prompts the customer for payment. Learn how Revenue Cloud can help.

Work Management 104

Work Management Marketing Management Customer Satisfaction Price 104

Single Grain

APRIL 30, 2025

Customers experience multiple events during the purchase process. Thats why customer journey mapping is helpful. At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. Customer journey mapping offers both challenges and opportunities.

Lead Ranking 52

Lead Ranking Paid Content Marketing Analytics Tools Conversion 52

SendX

MAY 17, 2021

After long consideration, you finally started your own website and are wondering how to make it work for a type of business that heavily relies on the lifetime value of its customers. 3- It has the greatest personalization features Email marketing platforms have made it possible to send personalized emails to your customers.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Single Grain

APRIL 30, 2025

Micro-moments encompass more than capturing customer attention. These moments represent the new battleground for brands, where customer loyalty is won or lost in seconds. At Single Grain, we’ve helped numerous clients transform their marketing strategies to dominate these fleeting but crucial touchpoints.

Intent 52

Intent Tactics Ideal Customer Profiles Lead Ranking 52

Learn from the Pros

NOVEMBER 11, 2024

Today’s buyers require over 2,000 impressions and 200 touchpoints before committing (HockeyStack). No wonder it feels like an uphill battle to keep your revenue team (Marketing, Sales, Customer Success, and RevOps) aligned. Sales provides on-the-ground insights into customer pain points and real-time market dynamics.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Orange Owl Blog

MARCH 5, 2025

The buyer journey is the process a potential customer goes through from the moment they recognize a problem to the final purchase and beyond. Understanding the buyer journey allows businesses to create targeted marketing and sales strategies that align with customer needs at each stage. What is the B2B Buyer Journey?

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Salesforce Marketing Cloud

APRIL 2, 2025

When you enable product-led sales and incorporate this approach into your sales strategy guide , companies can acquire customers by letting the product or service drive engagement. This shifts the sales focus from persuasion to value demonstration, making the process more customer-centric.

Sales Management 86

Sales Management Lead Ranking Product Top of Funnel 86

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 110

Lead Ranking Allocation Churn Rate Lead Scoring 110

Televerde

JUNE 13, 2022

A call center representative should help customers as fast as possible while taking time to build relationships. When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-Selling 115

Cross-Selling Work Management Marketing Management Lead Ranking 115

Orange Owl Blog

JANUARY 18, 2025

This involves personalized messaging, customized content, and close collaboration with sales teams to engage specific decision-makers within target accounts. Custom Landing Pages : Develop dedicated landing pages for each account, highlighting the specific solutions and benefits tailored to their needs.

Account Based Marketing 52

Account Based Marketing Allocation Marketing Automation Services Work Management 52

Orange Owl Blog

JANUARY 18, 2025

This involves personalized messaging, customized content, and close collaboration with sales teams to engage specific decision-makers within target accounts. Custom Landing Pages : Develop dedicated landing pages for each account, highlighting the specific solutions and benefits tailored to their needs.

Account Based Marketing 52

Account Based Marketing Allocation Marketing Automation Services Work Management 52

Orange Owl Blog

APRIL 5, 2025

AI-powered ABM platforms are helping B2B companies identify ideal customer profiles, prioritize leads based on buying intent, and deliver hyper-relevant messaging at the right time. With AI constantly refining the ideal customer profile (ICP) based on new insights, account selection becomes smarter and more efficient over time.

Account Based Marketing 52

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 52

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Acquisitions 110

Acquisitions Marketing Budget Analytics Allocation 110

Valasys

SEPTEMBER 20, 2024

In the highly competitive tech hubs like San Francisco and New York, the most successful SaaS leaders aren’t searching for basic solutions—they’re looking for advanced, proven strategies that truly impact customer retention, lead generation, and brand visibility. Optimizing CAC involves ensuring a favorable LTV to CAC ratio, typically 3:1.

Paid Content 40

Paid Content Work Management Marketing Management Lead Ranking 40

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. Review management is the process of monitoring, responding to and using customer feedback across different online platforms.

Work Management 120

Work Management Marketing Management Branding Brand Identity 120

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 114

Marketing Automation Services Work Management Lead Scoring Lead Ranking 114

SmartBug Media

FEBRUARY 17, 2023

E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Personalization is important for an e-commerce business for two primary reasons: It helps to improve the customer experience. Why is personalization important for an e-commerce business?

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Salesforce Marketing Cloud

NOVEMBER 9, 2021

Countless growing departments, new services abound, and the truth remains: Customers have to see you as one company. This is why a connected, personalized, and seamless customer experience (CX) can make or break your brand. And for those 31% executives who have a single 360-degree view of customer data?

Marketing AI 98

Marketing AI Enterprise Management Work Management Customer Satisfaction 98

Sharpspring

NOVEMBER 22, 2022

And if you focus on lead generation instead of customer loyalty, you’ll eventually dry up your pipeline. Thus, you must assess your business’s ability to deliver customer success and satisfaction and nurture leads more sustainably. Customer Spending Metrics to Watch. Customer Lifetime Value (CLV).

Lead Ranking 82

Lead Ranking Ideal Customer Profiles Lead Scoring Customer Satisfaction 82