sagefrog

JANUARY 17, 2025

These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. Every touchpoint is an opportunity to shape how a customer perceives the value of your business and the quality of your partnership.

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Act-On

MAY 30, 2024

The challenge is that even if you’re focusing on retention, cross-sells, and upsells, doing these tasks well isn’t always easy, and the job begins the moment the customer transitions from prospect to customer. Or if you have 1,000 employees using software and only have 700 licenses, it’s time to sell the additional licenses.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Organizational Culture.

Enterprise Management 279

Enterprise Management Customer Satisfaction Allocation Lead Ranking 279

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. Effective marketing prioritizes responsible data use across all touchpoints. And who can blame them?

Advertising Agencies 85

Advertising Agencies Trust Marketing Marketing AI Advertising 85

Litmus

SEPTEMBER 25, 2024

The goal is to build lasting relationships by providing meaningful experiences that encourage customer satisfaction and loyalty. Loyalty and advocacy Your best customers deserve something special. Quick tip: A loyalty program is great, but don’t overthink it—sometimes just a heartfelt thank-you or a little perk goes a long way.

Work Management 98

Work Management Marketing Management Paid Search Agency Webinar Metrics 98

Litmus

OCTOBER 17, 2024

It charts the path from the buyer’s journey to the broader customer experience, where they grow into repeat buyers and ultimately loyal advocates, using email as a primary touchpoint. Retaining customers and fostering their loyalty are essential components of the email funnel. Loyalty/advocacy. a hard sell).

Top of Funnel 109

Top of Funnel Conversion Optimization Digital Marketing Funnels 109

Salesforce Marketing Cloud

AUGUST 8, 2024

So use AI to collect and analyze customer data from your various touchpoints to get to know your customers. Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. Test and refine your email strategy.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Building cross-functional teams is a good way for CGOs to facilitate collaboration.

Touchpoints 245

Touchpoints CMO Work Management Cross-Selling 245

Salesforce Marketing Cloud

NOVEMBER 14, 2024

Unlike reactive customer service, which responds to issues after they occur, proactive customer service aims to prevent problems from happening at all, improve customer satisfaction, and build trust and loyalty. Break down data silos to enable seamless, personalized, and proactive support across all customer touchpoints.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

SendX

MARCH 5, 2021

Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. It has multiple channels — social media, SEO, online advertising , influencer, email; also and within those channels multiple touchpoints. Take, for example, Airbnb. However, it is rewarding.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. The days of selling to “the decision maker” are largely over. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 363

Resource Management CMS Development Demand Generation Agencies Work Management 363

Acrolinx

SEPTEMBER 10, 2024

When creators follow the same editorial guidelines, it eliminates discrepancies and improves readability and engagement, increasing trust, loyalty, and conversions. Uniform messaging and communications The content style guide creates a unified brand voice across all customer touchpoints.

Guidelines 105

Guidelines Business Content Custom Publishing 105

Martech

MAY 5, 2022

” Reduce churn with loyalty campaigns. According to Naves, marketers can help reduce customer churn through targeted loyalty campaigns. Marketers and brands can employ loyalty programs like these that fit their audiences and industries. Implement personalized cross-sell campaigns. Click here to download!

Ideal Customer Profiles 127

Ideal Customer Profiles Personalization Buyer Personas Cross-Selling 127

Directive Agency

APRIL 25, 2025

From first touch to renewal, every interaction and touchpoint needs to prove its pipeline value and earn its keep. Every early touchpoint shapes expectations, builds trust, and influences long-term value. Overlook early touchpoints and you risk a disjointed journey and weak retention. And its true. The real battleground?

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

Vision Edge Marketing

OCTOBER 10, 2023

By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. Internal collaboration : Process mapping allows businesses to identify dependencies and touchpoints between different processes and departments.

Process 289

Process Optimization Work Management Marketing Management 289

Orange Owl Blog

DECEMBER 16, 2024

Example: A B2B equipment manufacturer could focus on upselling and cross-selling through retargeting campaigns aimed at existing customers. Expansion of Omnichannel Strategies Insight: Omnichannel performance marketing will become essential as B2B buyers expect a seamless experience across all digital touchpoints. Prediction 4.

Allocation 59

Allocation B2B Marketing Trends Enterprise Management 59

New North

JULY 25, 2024

And it is — especially when you’re selling technology and/or services with an annual contract value of more than $20,000. Cross-Functional Collaboration ABM success hinges on alignment between marketing, sales, and customer success teams. Some B2B marketers will say ABM is just “good marketing.”

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation B2B Marketing 52

Convince & Convert

JUNE 27, 2011

If we seek to evade the “one message fits all&# approach (as most marketers probably should), how can we ensure that every touchpoint with each customer conveys relevance and builds a solid relationship? High Demand, Better Customer Record: Up-Sell or Cross-Sell Opportunities. Added Time, Low Demand: Loyalty.

Email Marketing 134

Email Marketing Cross-Selling Marketing & Strategy Marketing Strategy 134

Orange Owl Blog

MARCH 5, 2025

Continuous communication, customer support, and loyalty programs help ensure long-term satisfaction and retention. Engage customers through loyalty programs, exclusive webinars, and community-building initiatives. Touchpoints include blog posts, SEO searches, social media, and industry reports. Dont forget the post-sale stage.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Inbox Insight

SEPTEMBER 18, 2024

Building trust and credibility Secondly, by consistently delivering relevant and personalized content, businesses can build trust, credibility, and loyalty over time, which can lead to increased customer retention and advocacy. If you operate in a competitive field, personalization can be a significant differentiator.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Marketing AI 52

Unbound B2B

APRIL 16, 2025

It blends account intelligence, real-time signals, cross-functional alignment, and personalized experiences across the entire customer journey. ABX ensures these touchpoints are connected and cohesive, delivering a consistent experience regardless of entry point. ABX is the strategic evolution of the ABM.

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM Lead Ranking 52

Sprout Social

MARCH 27, 2025

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. By 2027, that figure is expected to balloon to $500 billion.

Budget Programs 99

Budget Programs Marketing Budget Creation Top of Funnel Marketing Budget 99

Go Beyond SEO

JANUARY 28, 2025

Highlight unique selling points and services to captivate your audience. Consider cross-referencing your competitors’ categories and strategize how to position yourself distinctively. A thoughtful response can diffuse potential escalations and deepen customer loyalty. Make sure it is clear, concise, and engaging.

Ideal Customer Profiles 60

Ideal Customer Profiles Profiling Optimization Google 60

Inbox Insight

MARCH 25, 2025

Loyalty & Advocacy They become repeat customers and brand advocates. Success in B2B marketing therefore relies on multi-touch engagementinteracting with prospects across multiple channels and touchpoints throughout this journey. These approaches will help drive conversions, increase revenue, and foster customer loyalty.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Demand 52

Salesforce Marketing Cloud

MAY 12, 2025

By doing so, they’re more likely to inspire customer loyalty, repeat sales and future viability. One of the best ways to measure the bottom-line effects of customer loyalty is Net Revenue Retention (NRR), also called net retention rate. Connect every touchpoint What is net retention rate? Learn how Revenue Cloud can help.

Enterprise Management 59

Enterprise Management Cross-Selling Work Management Marketing Management 59

SendX

MAY 17, 2021

2- Follow-up email A follow-up email is basically an email you sent after a particular touchpoint with your customers. Upsell and cross-sell. You can use different occasions to upsell or cross-sell your products. Test your website using cross-browser testing tools. Use visuals alongside your text.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Single Grain

APRIL 30, 2025

These moments represent the new battleground for brands, where customer loyalty is won or lost in seconds. At Single Grain, we’ve helped numerous clients transform their marketing strategies to dominate these fleeting but crucial touchpoints. Implementation Strategy Implement cross-device tracking and unified customer profiles.

Intent 52

Intent Tactics Ideal Customer Profiles Lead Ranking 52

ClickZ

JUNE 30, 2020

30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints. Bennion highlights two ways to assign credit in attribution: Influential: when touchpoints are hit, all credit is shared to these touchpoints. Cross-selling/Up-selling.

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105

Heinz Marketing

MAY 20, 2022

It means we need to alter the way we perceive the Customer Success function, so that we see it for what it is: a multi-purpose team that simultaneously manages the customer experience, drives customer loyalty, and fosters growth opportunities. Traditional measures such as loyalty scores (e.g., What does this mean?

Cross-Selling 115

Cross-Selling Work Management Marketing Management Lead Ranking 115

Unbound B2B

MARCH 26, 2025

The implementation of retention strategies powered by data results in profound influences on company profits while simultaneously fostering customer satisfaction and brand loyalty. Using predictive analytics and customer data, businesses can boost loyalty, retain customers, and increase profits by anticipating needs and solving issues early.

Churn Rate 40

Churn Rate Paid Search Agency Customer Satisfaction B2B 40

Martech

SEPTEMBER 11, 2023

It’s not enough to target individual touchpoints for improvements. We see that companies are using ‘journey-centricity’ to acquire customers, but also to upsell, to cross-sell and to drive retention, loyalty and customer lifetime value — so really, across that entire relationship with the customer,” said de Quintanilha.

Lead Ranking 143

Lead Ranking Forrester Lead Scoring Work Management 143

Martech

MARCH 4, 2024

By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. By collecting feedback through surveys or other means, businesses can gauge customer satisfaction at different touchpoints along the customer journey.

Lead Ranking 113

Lead Ranking Allocation Churn Rate Lead Scoring 113

Digilant

DECEMBER 22, 2020

In conjunction with the conversations about increasing eCommerce sales has been the importance of touchpoints. Touchpoints are ways a consumer interacts with your brand, whether in-person, online, via social media, yelp reviews, etc. Experts have varying options on how many touchpoints it takes to make a sale. Social Media .

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52

Learn from the Pros

NOVEMBER 11, 2024

Today’s buyers require over 2,000 impressions and 200 touchpoints before committing (HockeyStack). How to Map Revenue Teams to the Buyer’s Journey In B2B, you’re not selling to logos—you’re selling to people with unique priorities and goals within a buying committee. The B2B buyer journey is a complex, winding path.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Salesforce Marketing Cloud

OCTOBER 15, 2024

Connect every touchpoint What is a sales invoice? A sales invoice helps facilitate a smooth business transaction, which can improve customer satisfaction and loyalty. They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products.

Work Management 104

Work Management Marketing Management Customer Satisfaction Pricing 104

Sprout Social

MAY 25, 2022

As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way. The growth of social selling speaks for itself. Consolidating touchpoints between social media and your CRM gives you a more in-depth understanding of your audience. Earn (and track) more social sales.

Work Management 139

Work Management Marketing Management Paid Search Agency Peer-to-peer 139

Metadata

JUNE 3, 2025

Cross-Channel Visibility Cross-channel visibility helps you understand how target accounts interact with your brand across different marketing channels. Companies with successful ABM strategies usually report higher customer loyalty, profitability, and larger deal sizes.

Account Based Marketing 40

Account Based Marketing ABM Multi-Touch Attribution Campaigns 40