Martech

AUGUST 12, 2024

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Lifecycle marketing Customer journey mapping: Utilize the insights from the CDP to map out customer journeys and identify key touchpoints for engagement.

Ideal Customer Profiles 119

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 119

Martech

DECEMBER 26, 2024

Instead, marketers should continue to diversify across multiple digital and physical touchpoints, and support a range of delivery methods. Sollis added, As accessibility standards tighten in 2025, marketers will need to demonstrate not just intent but action, embedding accessibility across every campaign, channel, and touchpoint.

Tools 127

Tools Paid Search Agency Marketing & Strategy Marketing AI 127

Martech

JUNE 11, 2025

Instead, we must focus on the broader customer experience, not just isolated touchpoints. When we focus on how people want to buy rather than just what we have to sell, we drive more meaningful MQLs. The concept is simple, but execution is complex because it requires cross-functional collaboration. How do you get there?

Paid Content 109

Paid Content Lead Ranking Marketing Qualified Leads Ad Building 109

Salesforce Marketing Cloud

AUGUST 8, 2024

So use AI to collect and analyze customer data from your various touchpoints to get to know your customers. Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. Test and refine your email strategy.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Act-On

MAY 30, 2024

The challenge is that even if you’re focusing on retention, cross-sells, and upsells, doing these tasks well isn’t always easy, and the job begins the moment the customer transitions from prospect to customer. Or if you have 1,000 employees using software and only have 700 licenses, it’s time to sell the additional licenses.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Choozle

DECEMBER 9, 2024

Its technology-driven approach to buying and selling digital advertising space automates the process of placing ads on websites, apps, and other platforms, increasing efficiency, transparency, and control. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. What is Programmatic Advertising?

Advertising 98

Advertising Advertisements Mobile Advertising Funnel Advertising 98

Vision Edge Marketing

SEPTEMBER 19, 2023

Map and analyze the customer journey to identify touchpoints, pain points, and opportunities for improvement, ensuring a seamless and customer-centric experience. These measures provide insights into strategies that will increase customer retention and upsell/cross-sell opportunities.

Enterprise Management 279

Enterprise Management Allocation Customer Satisfaction Lead Ranking 279

sagefrog

JANUARY 17, 2025

Every touchpoint is an opportunity to shape how a customer perceives the value of your business and the quality of your partnership. This involves multiple touchpoints, consistent follow-ups, and sustained engagement to keep prospects invested. Ensuring consistency across these channels is a recurring challenge.

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. Effective marketing prioritizes responsible data use across all touchpoints. And who can blame them?

Advertising Agencies 84

Advertising Agencies Trust Marketing Marketing AI Advertisements 84

Navigate the Channel

MARCH 10, 2025

Retaining existing customers costs significantly less than acquiring new ones, and the likelihood of selling to an existing customer is much higher. Communities boost loyalty, provide unique insights, and open opportunities for upselling and cross-selling that naturally align with your customers needs.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Building cross-functional teams is a good way for CGOs to facilitate collaboration.

Touchpoints 245

Touchpoints CMO Work Management Cross-Selling 245

Sword and the Script | B2B

JANUARY 14, 2025

Most B2B revenue can be traced to existing customers Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business, the analyst firm revealed in a separate post stemming from the same survey.

Statistics 95

Statistics B2B Marketing Marketing Attribution B2B 95

Marketing Insider Group

JUNE 10, 2024

Increasing AOV involves strategies such as upselling or cross-selling related products, offering discounts on bulk purchases, or implementing minimum order thresholds for free shipping. Calculating CLV involves determining an average purchase value, purchase frequency, and customer lifespan.

Analytics 311

Analytics Top of Funnel Marketing Analytics Tools Product 311

Act-On

OCTOBER 2, 2023

And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. To communicate your organization’s story, value proposition, and services clearly while building trust, you need to deliver a consistent experience across every touchpoint.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Litmus

SEPTEMBER 25, 2024

Cross-channel integration: Ensure a consistent message across all touchpoints. Cross-departmental collaboration and data integration To succeed in lifecycle marketing, breaking down silos between departments and integrating data across teams—like Marketing, Sales, and Customer Service—is essential. What is lifecycle marketing?

Work Management 100

Work Management Marketing Management Paid Search Agency Webinar Metrics 100

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. The days of selling to “the decision maker” are largely over. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 363

Resource Management CMS Development Demand Generation Agencies Planning 363

Martech

MAY 19, 2025

Now, it includes the data marketers need, putting all involved in PLG’s acquire-retain-upsell/cross-sell flywheel in one application. It unlocks so much more data, insights and customer touchpoints and surface areas for marketers,” Brinker said. What does the ‘godfather of martech’ have to say?

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Automation Services 85

Salesforce Marketing Cloud

NOVEMBER 14, 2024

Predictive analytics identify trends and patterns, enabling companies to address potential issues and find upselling and cross-selling opportunities proactively. Break down data silos to enable seamless, personalized, and proactive support across all customer touchpoints.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

Zoominfo

JUNE 25, 2021

Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) Upsell and cross-sell rates tracks when, how, and to what type of customer your sales reps are upselling and cross-selling. It makes the connection between sales activity per rep and revenue.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Sword and the Script | B2B

JANUARY 7, 2025

I did this once with subscribers to a B2B blog and could prove it was a touchpoint during a sales cycle for a SaaS product with an average selling price of $1.3 For example, NRR includes cross-selling and upselling, and can mask customer churn. Three important points about that result.

Cost per Acquisition 107

Cost per Acquisition Lead Ranking ROAS Marketing Qualified Leads 107

DiscoverOrg

MARCH 13, 2017

Our datasets are much broader – covering marketing, sales, finance, engineering, and HR lines of business, in addition to our legacy IT datasets; if you sell into any of those departments, we have a solution for you. Here are three keys to effectively selling to the CMO: Focus on ROI, value, and outcomes – not the technology.

CMO 184

CMO Enterprise Management Work Management Marketing Management 184

Heinz Marketing

MAY 20, 2024

That’s why it’s important to establish a cohesive customer journey, where every touchpoint is meticulously planned and flawlessly executed. The ideal outcome extends into the advocacy stage, where satisfied customers become brand champions, spreading positive word-of-mouth and potentially leading to upsell or cross-sell opportunities.

Ideal Customer Profiles 127

Ideal Customer Profiles Top of Funnel Lead Ranking Cross-Selling 127

Seismic

AUGUST 8, 2024

Closely monitoring and evaluating customer engagement across touchpoints will provide your team with the insights needed to optimize initiatives and drive outcomes. Customer success tools: Manage post-sales customer relationships, providing valuable insights into customer satisfaction, retention, and cross-sell/upsell opportunities.

Marketing Analytics Tools 52

Marketing Analytics Tools Effectiveness Marketing & Strategy Work Management 52

Orange Owl Blog

DECEMBER 16, 2024

Example: A B2B equipment manufacturer could focus on upselling and cross-selling through retargeting campaigns aimed at existing customers. Expansion of Omnichannel Strategies Insight: Omnichannel performance marketing will become essential as B2B buyers expect a seamless experience across all digital touchpoints. Prediction 4.

Allocation 59

Allocation B2B Marketing Trends Enterprise Management 59

Litmus

OCTOBER 17, 2024

It charts the path from the buyer’s journey to the broader customer experience, where they grow into repeat buyers and ultimately loyal advocates, using email as a primary touchpoint. a hard sell). To measure retention, make cross-functional friends Customer retention doesn’t happen in a vacuum.

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. 78% plan to adapt or increase their use of cross-channel attribution. Let’s get into it! What is Marketing Attribution?

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Vision Edge Marketing

OCTOBER 10, 2023

Internal collaboration : Process mapping allows businesses to identify dependencies and touchpoints between different processes and departments. By identifying pain points and opportunities, businesses can implement innovative solutions to enhance their products, services, and overall business model.

Process 289

Process Optimization Work Management Marketing Management 289

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

InsightSquared

FEBRUARY 21, 2020

However, in order to set your RevOps organization for success, it’s critical to ensure leadership has a cross-functional view of not only the sales process but every function involved in revenue creation. . However, tools can help smooth the hand-off between function, share data and resources, and facilitate cross-functional communication.

Cross-Selling 177

Cross-Selling Webinar Metrics Top of Funnel Act-On 177

SendX

MARCH 5, 2021

It has multiple channels — social media, SEO, online advertising , influencer, email; also and within those channels multiple touchpoints. Although it begins with Awareness, it has multiple touchpoints in between that make it complicated and also gives adequate opportunities for building customer loyalty. However, it is rewarding.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

Directive Agency

APRIL 25, 2025

From first touch to renewal, every interaction and touchpoint needs to prove its pipeline value and earn its keep. Every early touchpoint shapes expectations, builds trust, and influences long-term value. Overlook early touchpoints and you risk a disjointed journey and weak retention. And its true. The real battleground?

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

Martech

MAY 5, 2022

Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. The chance of making a sale to existing customers is 60-70%, while the probability of selling to a new customer is only 5-20%, according to data from Invesp. Click here to download!

Ideal Customer Profiles 127

Ideal Customer Profiles Personalization Buyer Personas Cross-Selling 127

Zoominfo

JANUARY 13, 2021

And you’ll find that your inbound team operates with a more sophisticated touchpoint management system than your outbound team. A new goal needs to be created to merge touchpoint systems, and have your outbound sales team incorporate it in their day-to-day activities. How to Create a Sales Report. Long-term sales metrics.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking B2B Sales 162

New North

JULY 25, 2024

And it is — especially when you’re selling technology and/or services with an annual contract value of more than $20,000. Cross-Functional Collaboration ABM success hinges on alignment between marketing, sales, and customer success teams. Encourage job shadowing and cross-departmental training.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation B2B Marketing 52

Acrolinx

SEPTEMBER 10, 2024

Uniform messaging and communications The content style guide creates a unified brand voice across all customer touchpoints. It provides guidelines on how to consistently communicate core values, mission, and unique selling propositions. This uniformity reinforces your brand identity and strengthens your market position.

Guidelines 105

Guidelines Content Business Custom Publishing 105

Single Grain

APRIL 30, 2025

Today’s customer journey is complex, non-linear, and often involves dozens of touchpoints across multiple channels and devices. The Evolution of Customer Journey Modeling Customer journey modeling has evolved dramatically over the past decade: First-Generation Models (2010-2015) : Simple linear funnels with basic touchpoint mapping.

Lead Ranking 52

Lead Ranking Paid Content Marketing Analytics Tools Conversion 52