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22 Potential Touchpoints for Your Next ABM Sales Play

The Point

(Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). Answers to these questions will help define message, tone, offers/content/calls to action, and the type, sequence, and cadence of communication channels or touchpoints that make up a play. Click To Tweet. What did we miss?

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A Lifecycle Approach to Customer Marketing

The Point

As part of an over-arching, full-funnel demand generation strategy, a lifecycle-based approach to customer marketing ensures that marketing touchpoints align with where a company is in its customer journey, creating more relevant and meaningful interactions that drive upsell, cross-sell, retention, and advocacy.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

16 static touchpoints and ongoing campaigns to use in your customer journey to drive customer success and satisfaction. 25 real examples of how companies have used these techniques to drive renewals, upsells, and cross-sells. Tips on finding technology to scale your customer engagement and advocacy strategy.

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How to build use cases to break down customer data silos

Martech

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Show the value of a unified customer view across touchpoints : Integrating data sources can improve engagement and conversion rates. Processing.

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5 Tips for Effective Cross-Sell and Upsell Campaigns

ClickDimensions

Cross-selling and upselling campaigns are a great way to achieve this stickiness. And yet, in our recent customer benchmarking survey, The State of Marketing in Microsoft Dynamics Today , there were some surprising results related to cross-selling and upselling marketing efforts. Be relevant. Consider timing.