Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition. What is data hygiene?

Data Hygiene 103

Data Hygiene Work Management Marketing Management Email Marketing 103

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? To learn more about data hygiene, contact one of our marketers in development.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Smarte

AUGUST 12, 2021

The post Why real-time data maintenance is the future of data hygiene? But what about those which received bad returns? You need to dig deep on what could be the reason they are in this zone. The crux of any […]. appeared first on SMARTe Inc.

Data Hygiene 98

Data Hygiene ROI Email Marketing Campaigns 98

Marketing Insider Group

MARCH 28, 2023

Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.”

Small Business Marketing 301

Small Business Marketing Work Management Data Hygiene Practices 301

Zoominfo

JANUARY 12, 2021

While the path to CRM data quality can feel daunting, don’t worry—we’re here to help you through transforming your CRM from a burden into an asset that your sales and marketing teams will not only rely on—but love. Read more of our content on the value of quality CRM data: B2B Growth.

Data Hygiene 238

Data Hygiene Zoominfo CRM B2B Sales 238

Zoominfo

MARCH 17, 2025

– David Gojo, Snowflake Sales Data Science Manager. Sendoso: Improved Data Hygiene and Lead Prioritization Sendoso, a leading direct mail and gifting platform, faced data quality issues that impeded sales effectiveness.

Efficiency 130

Efficiency Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

Zoominfo

DECEMBER 3, 2018

So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. Once you’ve completed your initial data audit, your job isn’t complete. The short answer—everything. ZoomInfo can help.

Work Management 223

Work Management Marketing Management B2B Marketing Data Hygiene 223

Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Sounds obvious, but it’s often overlooked.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Martech

APRIL 22, 2025

Data hygiene and enrichment are non-negotiable Data is the heart of every ABM strategy, which is why bad data can wreak havoc on campaigns. This is where data hygiene comes in. It’s the practice of keeping clean, accurate and up-to-date data, foundational for ABM success. Processing.

Account Based Marketing 93

Account Based Marketing ABM Ideal Customer Profiles Data Hygiene 93

KoMarketing Associates

JUNE 30, 2020

In addition, 39% of marketers stated that they either have no customer relationship management (CRM) data management process, or they have one that is ineffective. Approximately 92% of respondents stated that their CRM and the data in it is “important” or “very important,” highlighting the need for better data hygiene.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. billion on third-party audience data and activation solutions. This is followed by transactional data ($2.9 Another $4.2

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

ClickZ

JULY 29, 2019

After we talked about what we could do to help her, one of the first things she said was, “we probably need to take a look at our data first, because I’m sure we have a data hygiene issue.” I sat with a CMO here in Atlanta a couple weeks ago. That’s a real-time example where this was top of mind for a CMO two weeks ago. .

Data Hygiene 100

Data Hygiene Enterprise Management Work Management B2B Marketing 100

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Liveintent

FEBRUARY 16, 2023

Data hygiene is a critical component of any successful business. People and businesses across the globe are generating more and more data daily. And, with more data comes a greater responsibility to properly verify, connect, audit, cleanse, and qualify that data for use. That’s where data hygiene comes in.

Data Hygiene 62

Data Hygiene High Quality Lead Work Management Mobile Advertising 62

Only B2B

JUNE 12, 2023

However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. Dirty data can have severe consequences, including inefficient processes, missed opportunities, and compromised decision-making. So, buckle up and get ready to clean up your CRM data!

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62

Zoominfo

JULY 2, 2020

Prioritize Data Hygiene. As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation. Establishing a hygiene process early on can help your business reap the rewards of marketing automation much faster.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

KoMarketing Associates

SEPTEMBER 17, 2020

Having accurate data (73%), understanding audience needs (70%) and the branding of delivered messages (58%) were all considered critical to the success of multichannel marketing campaigns. The Need for More Accurate Marketing Data. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Zoominfo

DECEMBER 6, 2024

The platform includes features for deduplication, standardization, and real-time data processing, ensuring data hygiene and efficiency at scale. Beyond its core data capabilities, ZoomInfo Operations also streamlines lead-to-account routing with customizable rules.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

KoMarketing Associates

AUGUST 13, 2020

About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Anteriad

AUGUST 22, 2023

The post Data Hygiene Best Practices to Beat Common Data Challenges appeared first on Anteriad.

Data Hygiene 62

Data Hygiene Practices Best Practices 62

Martech

MARCH 26, 2025

Executives need hard numbers before investing in data hygiene, yet without analytics, it’s nearly impossible to prove that quality is satisfactory. Camela will use the findings to highlight a common paradox.

ROI 118

ROI Research Webinar Metrics Advertising Agencies 118

Zoominfo

FEBRUARY 18, 2025

Buyer Intent Signals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns. CRM Synchronization: Automatically log calls, notes, and interactions in your CRM for improved tracking and data hygiene. Learn More About ZoomInfo 2.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. The purpose of a spam trap is to identify spammers and senders with poor emailing practices.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

KoMarketing Associates

JANUARY 31, 2018

Winterberry Group conducted its “The State of Data 2017” report and found that by the end of 2017, U.S. billion on third-party audience data and activation solutions. billion was set to go toward integration, processing and data hygiene by the end of the year. firms were on pace to invest more than $20.1

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Zoominfo

MARCH 4, 2021

Practice data hygiene in all data systems. Automate as many tasks as possible. Set up consistent KPIs and goals. Expand content and the channels they exist in. Optimize your omnichannel strategy and track performance. Include personalization in every stage. Shorten Your B2B Sales Cycle with a Stage Strategy.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Ranking 246

Zoominfo

DECEMBER 23, 2020

B2B data providers save companies loads of time and headaches, but at a monetary cost. So when choosing a data provider, make sure to look at for accuracy guarantees, data source variety, and consistent data hygiene. Finetune Your Data Privacy Efforts.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Biznology

JUNE 29, 2017

Clean up your data. Consumer and business data degrades fast. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation. In short, without testing, you’ll never know the full potential of your reactivation effort.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

KoMarketing Associates

JANUARY 14, 2021

InsideView released its “Unlocking Revenue Performance in the New Normal” eBook, and data indicated that 54% of marketing and sales professionals believe that marketing and sales operations will merge into one revenue operations team within the next 12 months.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

Martech

APRIL 29, 2025

They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels.

Multi-Touch Attribution 72

Multi-Touch Attribution Multi-Channel Planning Deliverability 72

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Let’s jump into it. Candidate contact information is collected in various ways—usually during the application or hiring process.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

AUGUST 2, 2020

Data Hygiene: Data decay is unavoidable. One downside of working with a vendor who sells their own data is that many don’t have ways to verify or update their database. . When comparing B2B data providers, be sure to ask if they verify it against multiple independent sources.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Martech

MARCH 14, 2025

However, cleaning up all your data and into a CDP can be a “hefty lift.” ” CDPs vary in their abilities to manage structured and unstructured data, data ingestion frequency, identity resolution, data augmentation, data clean rooms, and data hygiene.

Enterprise Management 61

Enterprise Management Work Management Marketing Management Data Hygiene 61

Zoominfo

OCTOBER 14, 2018

A strong organization can generate up to 70% more revenue than an average organization purely based on the quality of its data ( source ). Firms estimate that they could increase sales by almost a third (29%) if their customer data was entirely accurate ( source ).

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

JULY 31, 2019

With decay like that, it’s no wonder companies struggle to keep their data clean. But, before we begin to teach you the ways of data hygiene, here’s exactly what we mean when we refer to bad data : Missing fields. Data entered in the wrong field. In an environment where data is currency, quality is key.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

The Point

NOVEMBER 29, 2017

ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance. Yes, there are technologies that will help.

Demand Generation Agencies 181

Demand Generation Agencies Demand Generation Demand Generation 181