Martech

JULY 18, 2024

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S. online sales this year. increase over last year.

Amazon 124

Amazon eCommerce Trends Merchandising 124

Optinmonster

SEPTEMBER 27, 2024

eCommerce marketing automation is the key. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation. Benefits of eCommerce Marketing Automation 5 Effective eCommerce Marketing Automation Strategies 1. Are you looking to streamline your online store’s marketing and boost sales?

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Top of Funnel 102

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. Why we care.

eCommerce 107

eCommerce Positioning Spending Trends 107

Martech

OCTOBER 29, 2024

Join How Content is Critical to a Winning Ecommerce Strategy on Tuesday, November 5th to learn winning strategies for product discovery, driving traffic, and personalization, as well as learn how to organize different types of content to support omnichannel marketing and selling.

eCommerce 113

eCommerce Webinar Metrics Marketing & Strategy Content 113

SEMrush

JULY 8, 2025

Create free account Semrush Blog Marketing Ecommerce 6 Types of Ecommerce Business Models + Examples Author: Rachel Handley 9 min read Jul 08, 2025 Contributor: Christine Skopec Table of contents There are many types of ecommerce businesses. Strong B2B ecommerce brands also make key details easy to find. star rating.

Lead Ranking 91

Lead Ranking eCommerce Enterprise Management Examples 91

Search Engine Journal

JUNE 11, 2025

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.

eCommerce 91

eCommerce Media Marketing Report Search Marketing 91

Salesforce Marketing Cloud

MARCH 31, 2025

Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She started her ecommerce career in the fashion sector in London. We caught up with Amy to chat about hot topics in ecommerce: AI (we know you saw this comin), personalization, and headless.

eCommerce 97

eCommerce Consulting Personalization Merchandising 97

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. The post The future of ecommerce: Insights from 200+ retailers appeared first on MarTech.

eCommerce 108

eCommerce Marketing & Strategy Optimization Relevance 108

Salesforce Marketing Cloud

MARCH 31, 2025

I’ve always been super excited about the ecommerce space whether to serve small business or enterprise-level customers. These are fundamental aspects of ecommerce, and the entire market will change as they do.

eCommerce 98

eCommerce Lead Scoring Lead Ranking Enterprise Management 98

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Paid Search Agency Personalization Effectiveness 75

Webbiquity

AUGUST 20, 2024

Per Swipe Insight , in an analysis of nearly 1,700 health-related searches, AI summaries “appeared in 42% of cases, significantly higher than in ecommerce.” Results also vary across industries. ” How can digital marketers respond? Here are five key strategies to keep in mind.

Marketing AI 328

Marketing AI Traffic Organization Marketing Attribution 328

Webbiquity

JULY 30, 2024

All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses. This feature is mostly used by ecommerce stores, but B2B businesses can also try it out. And then you team up with them to get them to promote your product.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Cyber Monday continues to outperform any other day in ecommerce, as well as Thanksgiving weekend’s Saturday and Sunday combined. billion in U.S. online sales, up 8.2%

eCommerce 119

eCommerce Forecasting Mobile Marketing Analytics 119

SendX

NOVEMBER 14, 2024

or trying to drive traffic to an eCommerce website? Like a style guide, you should always have an intention for the emails you send. You could start by asking questions like: Am I trying to sell a virtual product, raise awareness of something?

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Dig deeper: How to balance customer experience and returns in ecommerce Email: Business email address Sign me up! Feeling less happy with purchases. Processing.

Marketing AI 114

Marketing AI eCommerce Amazon Display 114

Webbiquity

JANUARY 13, 2025

While this data may not be even close to your site’s KPIs, it does suggest that the key to ensuring ecommerce success lies in strategically removing your audience’s conversion obstacles. One way to do this is to add a free shipping calculator to your ecommerce website, similar to the one used by Kettle & Fire.

Barriers 141

Barriers Conversion eCommerce Transparency 141

Customer Experience Matrix

JUNE 18, 2025

The deal reverses the pattern of earlier CDP acquisitions, which had been been by customer-facing companies in content management (Contentstack/Lytics), customer service agents (Uniphore/ActionIQ), and ecommerce (Rokt/mParticle).

Trends 156

Trends Marketing Management Acquisitions eCommerce 156

CMSWire

JULY 1, 2025

Learning Opportunities Webinar Jul 10 Personalization at Scale: How Ecommerce Brands Actually Pull It Off Unlock the secrets to scalable retail personalization. Watch Now Webinar On demand Thriving in Tough Times: Ecommerce Strategies for a Receding Economy Tough times require creative strategies.

Sitefinity 106

Sitefinity Marketing Budget Digital Experience Platform Enterprise Management 106

CMSWire

JUNE 27, 2025

Learning Opportunities Webinar Jul 10 Personalization at Scale: How Ecommerce Brands Actually Pull It Off Unlock the secrets to scalable retail personalization. Watch Now Webinar On demand Thriving in Tough Times: Ecommerce Strategies for a Receding Economy Tough times require creative strategies.

Marketing AI 102

Marketing AI Sitefinity Digital Experience Platform Enterprise Management 102

Martech

AUGUST 2, 2024

Ecommerce retailers will collect transaction data at the point of conversion, but will they recognize that buyer when they reappear? When it comes to complex purchases like cars or houses, and indeed to B2B transactions, the purchaser will identify themselves at some point in the journey, even if it’s later than the seller would like.

eCommerce 117

eCommerce Verticals Statistics Amazon 117

Martech

JANUARY 16, 2025

Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. You’ll learn: The best metrics to drive real ecommerce growth. Proven strategies to boost ecommerce performance by 50%. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar.

ROAS 114

ROAS eCommerce Webinar Metrics Marketing & Strategy 114

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting.

Top of Funnel 117

Top of Funnel eCommerce Conversion Rate Marketing Funnels 117

Navigate the Channel

MARCH 19, 2025

Whether youre running an eCommerce platform or a brick-and-mortar store, feedback helps refine products, services, and customer experiences to stay competitive. This is particularly true if you have an eCommerce site, as brick-and-mortar businesses still have the luxury of face-to-face communication and interaction with customers.

Tools 105

Tools Customer Satisfaction Loyalty eCommerce 105

Optinmonster

SEPTEMBER 26, 2024

Imagine logging onto your favorite eCommerce site and being greeted by a friendly, conversational commerce message, welcoming you to the store. I’ll also share examples of how to use it in your eCommerce marketing. These tools allow eCommerce retailers to engage with customers at every stage of their customer journey.

Conversion 88

Conversion Marketing AI eCommerce Paid Search Agency 88

CMSWire

JUNE 11, 2025

Register Webinar Jul 10 Personalization at Scale: How Ecommerce Brands Actually Pull It Off Unlock the secrets to scalable retail personalization. Save your spot now - your future customers will thank you. Register Webinar Jun 12 Demo Derby DXP Edition Pantheon vs Progress Sitefinity vs Contentsquare Three platforms, one virtual stage.

Marketing AI 120

Marketing AI Sitefinity Webinar Metrics SEO 120

Martech

JULY 31, 2024

Dig deeper: The top ecommerce trends from record-breaking Amazon Prime Day 2024 Amazon maintained its high share of Google shopping ad impressions from Q1 to Q2, reaching levels typically seen only during holiday seasons.

Paid Search Agency 120

Paid Search Agency Cost Per Click Spending CPM 120

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Other ecommerce-first brands like Warby Parker and Wayfair are also leaning into the experiential aspect of physical stores. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?

Branding 84

Branding Brand Identity Amazon eCommerce 84

Salesforce Marketing Cloud

APRIL 24, 2025

Ecommerce agents 5. Ecommerce agents Ecommerce agents are AI assistants that help you sell your products or services on an online store. For example, if a customer frequently buys skincare products, the ecommerce agent can notify them when their favorite item is back in stock. What youll learn: Whats an AI agent for SMB?

Marketing AI 95

Marketing AI Enterprise Management Work Management Marketing Automation Services 95

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.

Churn Rate 114

Churn Rate Marketing Management eCommerce Merchandising 114

Martech

OCTOBER 1, 2024

Dig deeper: Top ecommerce trends from record-breaking Amazon Prime Day 2024 Klaviyo’s 2024 Consumer Spending Report can be downloaded here (registration required). Over half (53%) of Gen Z will do most or all of their shopping online, while only 25% of Boomers will. Email: Business email address Sign me up!

Spending 120

Spending Mobile Marketing Amazon eCommerce 120

CMSWire

JUNE 12, 2025

Impact: Effective recommendation engines consistently deliver 10-30% increases in average order value across ecommerce and content platforms. Register Webinar Jul 10 Personalization at Scale: How Ecommerce Brands Actually Pull It Off Unlock the secrets to scalable retail personalization.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025.

Marketing Management 108

Marketing Management Loyalty Merchandising eCommerce 108

Martech

MARCH 19, 2025

Likewise, in Omnisend’s “AI in Ecommerce: Trust, Privacy, and Consumer Perspectives,” 58% of consumers worry about how AI handles their data, and 39% have abandoned purchases due to frustrating AI interactions.

Cost 91

Cost Paid Search Agency eCommerce Privacy 91