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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.

eCommerce 120
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Holiday ecommerce start surpasses record-breaking forecast

Martech

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. ecommerce sales were up 9.6% Mobile purchases have convincingly overtaken desktop purchases for ecommerce shopping. The post Holiday ecommerce start surpasses record-breaking forecast appeared first on MarTech. year-over-year.

eCommerce 125
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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service.

eCommerce 117
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Holidays deliver on record-setting ecommerce expectations

Martech

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 112
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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

Every eCommerce merchant has the potential to succeed with the help of BFCM shoppers, but only if they first set themselves up for success. To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023.

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Ecommerce Site Search Best Practices

Salesforce Marketing Cloud

Ecommerce site search is a crucial element of a successful digital strategy. Here’s everything you need to know about ecommerce site search best practices so you can increase conversions and deliver a stellar shopping experience. What you’ll learn: What is ecommerce site search? Why is ecommerce site search so important?

eCommerce 103
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Your ecommerce calendar just got a year-round makeover

Martech

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention.

eCommerce 105
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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential, including: How Site Search Interacts with Headless CMS. But don't worry––it’s not nearly as spooky as it sounds. How Two Headless CMS platforms can Work Together.