Roketto
JULY 8, 2025
You've poured your heart into building your business: late nights, tight budgets, and an endless to-do list. You know your product is great. Your customers love you. But growth has stalled, and the big-name marketing firms seem more interested in chasing Fortune 500 budgets than helping small businesses like yours.
WordAgents
JULY 8, 2025
“Terrible service. Do not recommend. Waste of money.” Has your business been the target of this type of online commentary? This particular “review” was posted at 3 AM by someone who had never actually been a customer, but it was enough to impact a small business’s reputation. At WordAgents, we’ve been watching this plague slowly permeate the small business community.
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Martech
JULY 8, 2025
The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. That’s where data clean rooms (DCR) come in. They’re not a cure-all, but they’re becoming a key part of the privacy-safe data collaboration and measurement toolkit.
The Daily Egg
JULY 8, 2025
It’s normal not always knowing exactly where to start when you’re planning to run conversion rate optimization (CRO) experiments. Even if you met the A/B. The post 7 A/B Testing Examples (Proof that Experimentation Works) appeared first on The Daily Egg.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Lenny's Newsletter
JULY 8, 2025
👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Bolt, Perplexity Pro, Notion, Superhuman, Linear, Granola, and more.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
JULY 8, 2025
Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing Ecommerce 6 Types of Ecommerce Business Models + Examples Author: Rachel Handley 9 min read Jul 08, 2025 Contributor: Christine Skopec Table of contents There are many types of ecommerce businesses.
Oktopost
JULY 8, 2025
B2B marketers have long faced a critical measurement gap: the inability to quantify executive branding on LinkedIn. We all recognize that when executives show up on LinkedIn, it boosts credibility, visibility, and trust, not only for their own personal brand but for the companies they represent. Yet, while LinkedIn Company Pages offer native analytics, the most authentic and high-performing content often lives on LinkedIn Personal Profiles.
SEMrush
JULY 8, 2025
Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog SEO Technical SEO HTTP Status Codes Explained: Full List & Impact on SEO Expert reviewed Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance.
Search Engine Journal
JULY 8, 2025
What sets true thought leadership apart from other content formats? This excerpt from Human-Centered Marketing by Ashley Faus breaks it down. The post Human-Centered Marketing: Thought Leadership appeared first on Search Engine Journal.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Smart Insights
JULY 8, 2025
TikTok's algorithm doesn't care about your brand's follower count. It doesn't care about your blue tick or your quarterly marketing budget. What it does care about – obsessively - is authentic human connection and interest. The most successful brands on … The post How brands can humanize their TikTok strategy through UGC appeared first on Smart Insights.
Search Engine Journal
JULY 8, 2025
A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties. The post Ahrefs Study Finds No Evidence Google Penalizes AI Content appeared first on Search Engine Journal.
Martech
JULY 8, 2025
Marketers have long been trained to think in linear terms. Historical data goes in; forecasts come out. Marketers are trained to think in linear terms. Historical data goes in; forecasts come out. The further you could project that forecast, the more confident you felt in your strategy. But that’s no longer how the world — or your buyers — work. Economic shocks, AI-disrupted behavior, shortened feedback loops and relentless volatility have made long-range forecasting feel more like superstition
Search Engine Journal
JULY 8, 2025
Want better ROI from Microsoft Advertising? In this week's Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently. The post Ask A PPC: How To Make Microsoft Advertising Profitable appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Animalz blog
JULY 8, 2025
“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team.
Martech
JULY 8, 2025
The pressure to modernize your marketing technology stack is real. Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why conversion rates aren’t improving and every marketing blog you read assumes you have a team of martech specialists at your disposal. Meanwhile, you hope your email platform can even handle a simple A/B test without breaking.
CMSWire
JULY 8, 2025
Editorial Channels Marketing & CX Leadership Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IMPACT Awards CX Decoded Pod
Search Engine Journal
JULY 8, 2025
Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively. The post How You Can Track Brand Authority For AI Search appeared first on Search Engine Journal.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
CMSWire
JULY 8, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
SmartBrief - Marketing
JULY 8, 2025
Investment in influencer marketing is expected to exceed $10 billion in the U.S. this year, surpassing previous projections. But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships.
CMSWire
JULY 8, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
The Daily Egg
JULY 8, 2025
Have you ever felt like brands are talking at you instead of to you? Today’s audiences expect more than a generic message. They want relevance, The post How to Scale Marketing Personalization Without Losing Authenticity appeared first on The Daily Egg.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Sword and the Script | B2B
JULY 8, 2025
What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter , I tend to cover many marketing surveys and PR statistics. While random sampling is a difficult challenge, I strive to be diligent about checking the sources and curating those that seem credible.
Valasys
JULY 8, 2025
Let’s be honest, if you’re into B2B, especially in a space like MarTech, you’ve probably had someone say— Just publish some thought leadership, throw out a few LinkedIn ads, and boom, leads! If only it were that easy. The truth? Generating quality B2B leads online isn’t about being the loudest in the room. It’s about being the most relevant, reaching the right person, in the right role, at the right time, with the right message.
Lead Forensics
JULY 8, 2025
For B2B sales leaders, the implications of social selling are big: reps are no longer just closing deals on calls or in meetings, they’re building influence, generating pipeline, and earning trust. Whether on LinkedIn, TikTok, or other social media platforms, this kind of engagement often happens before a prospect even speaks to a sales rep. But how should you approach social selling?
Drew Neisser
JULY 8, 2025
️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams. It’s a fast-paced convo sparked by real stories from marketing leaders in the thick of GenAI, testing big ideas, fielding questions from curious CEOs, and rallying their teams behind the experimentation.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
CMSWire
JULY 8, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
Sage Marketing
JULY 8, 2025
Do More with Less: Automate, Enrich, and Scale with AI Struggling to keep up with manual data entry, lead scoring, and 24/7 customer support? What if you could automate it all without hiring more staff or breaking the bank? HubSpot Credits are your ticket to AI-powered efficiency, and they’re now included for all paid HubSpot customers (Starter to Enterprise).
Outgrow
JULY 8, 2025
10 CTAs Proven to Get More Clicks on Interactive Content You’ve spent weeks crafting the perfect quiz. Your interactive calculator is a work of art. But then you look at your conversion rates and want to cry into your coffee. Sound familiar? Here’s the brutal truth: your interactive content might be amazing, but if your call-to-action sucks, you’re basically throwing money into a digital bonfire.
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