Navigate the Channel
MAY 14, 2025
When you think of influencer marketing, big names on Instagram or famous YouTubers with millions of followers might come to mind. But what if the key to unlocking more powerful marketing results rests with influencers who have only a few thousand followers? Enter micro-influencers, a game-changing segment of social media personalities who are redefining how brands connect with audiences.
Martech
MAY 14, 2025
In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities.
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Salesforce Marketing Cloud
MAY 14, 2025
Running your small and medium business (SMB) without business intelligence (BI) is like driving across the country with a paper map from the 1980s. Sure, you might reach your destination, but youll likely waste time, resources, and get lost along the way. Without BI, you miss out on data-backed insights that can help steer your business in the right direction.
Martech
MAY 14, 2025
Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
MAY 14, 2025
With 20.8 million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ahrefs
MAY 14, 2025
Using Ahrefs website growth data, weve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth.
Martech
MAY 14, 2025
As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. GenAI’s capabilities including its role as a consumer connection channel give marketers a better understanding of the customer journey, enabling a more personalized approach. But that doesn’t mean much if brands arent AI-ready.
Only B2B
MAY 14, 2025
If you’re in the IT and tech sector, you already know how tough it is to generate quality leads. You’re probably used to hearing things like: Your sales cycle is long. Youre dealing with highly educated buyers. There are technical objections, legal reviews, budget constraints, and multiple decision-makers. No matter how good your product is, you’re competing with buyer fatigue, overflowing inboxes, and a constant fear of making the wrong decision.
Martech
MAY 14, 2025
Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio Segment Customer Data Platform (CDP), which the company says provides a rich data orchestration layer providing more precise, scalable and context-rich personalization based on real-time intent signals.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Ahrefs
MAY 14, 2025
From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share.
SWZD
MAY 14, 2025
In 2025, video is more than a marketing toolits a key driver of B2B tech buying decisions. Learn how video simplifies complexity, builds trust, and accelerates the buyer journey.
Orange Owl Blog
MAY 14, 2025
Unicorn Chronicles Acko Success Story: 5 Innovative Lessons for Every Entrepreneur Vivek Goel May 14, 2025 Share : Table of Contents Introduction In 2016, Varun Dua and Ruchi Deepak set out to disrupt one of Indias most opaque and underserved industries: insurance. The duo founded Acko , Indias first digital-native insurance company, with the vision of creating a seamless and technology-driven platform that would eliminate the complexity and confusion that had long plagued the sector.
Lead Forensics
MAY 14, 2025
Here are 15 statistics that clearly demonstrate the power of strategic conversion rate optimization (CRO). By analysing these data points, youll gain actionable insights into the methods that have proven successful for other businesses in achieving significant conversion growth. CRO Statistics to Benchmark Your Site A typical website converts fewer than 2 in every 100 visitors, but the average B2B conversion rate varies greatly depending on the industry.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Orange Owl Blog
MAY 14, 2025
Unicorn Chronicles Pine Labs Success Story: 5 Essential Lessons for Every Entrepreneur Vivek Goel May 14, 2025 Share : Table of Contents Introduction Pine Labs Founded in 1998 by Lokvir Kapoor , Rajul Garg , and Tarun Upadhyay , began its journey not in fintech, but in the niche field of petroleum automation. Initially focused on creating solutions for oil companies to manage their retail automation systems, the company quickly realized that the true disruption lay beyond fuel stationsin the bus
Inbox Insight
MAY 14, 2025
Big investments require confidence and that confidence depends on access to credible, reliable information. But for todays B2B tech buyers, finding trustworthy content is a major challenge. Bombarded by buzzwords, marketing hype, and conflicting claims, 41% say they struggle to source content they can actually trust. This growing trust gap is forcing a shift in how B2B brands approach demand generation.
Orange Owl Blog
MAY 14, 2025
Unicorn Chronicles PhonePe Success Story: 5 Key Lessons for Every Entrepreneur Vivek Goel May 14, 2025 Share : Table of Contents Introduction PhonePe Founded in December 2015 by Sameer Nigam , Rahul Chari , and Burzin Engineer , PhonePe has rapidly evolved into one of India’s most trusted and widely used digital payment platforms. Emerging during the transformative period of demonetization and the advent of the Unified Payments Interface (UPI), PhonePe capitalized on the shift towards digi
Outgrow
MAY 14, 2025
How Outgrow Transformed BeWell Clinics’ Client Experience & Operational Efficiency Case Study Snapshot Client: BeWell Clinics – Mental Health Services Network Challenge: Time-consuming manual client-practitioner matching process (30+ minutes per client) Lead Quality: Increase in consultation-to-booking conversion rate Tools Used: Outgrows Interactive Quizzes, Calculators Solution: Interactive assessment quizzes integrated with HubSpot CRM Introduction In a competitive healthcare
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
sagefrog
MAY 14, 2025
For life sciences companies, your website plays a key role in how the people you want to reach evaluate your business. Its where clinicians, researchers, investors, and procurement teams go to learn what you do, how you do it, and whether they can trust you. But building an effective life sciences website comes with challenges. You’re working with technical content, navigating regulatory requirements, and communicating with multiple audiences at once.
MarketJoy
MAY 14, 2025
As B2B marketing trends evolve at speed, accelerating lead generation means riding the trends and learning new technologies. There are multiple strategies that businesses have adapted as we step into 2025 to attract and convert potential customers. Well take a look at a few of them in this article. 1. AI-Driven Personalization AI has changed the whole concept of personalization in marketing.
Conversica
MAY 14, 2025
The post Navigating the Road Ahead: Why AI Agents Are Essential for Auto Dealerships in 2025 appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Envy
MAY 14, 2025
Your CRMs packed, your SDRs are sighing, and your leads wouldnt know your brand if it smacked them with a display ad. Yeah. weve seen it. Thats why we built Enviable Brand-to-Demand, to feed your pipeline with leads that are real, relevant, and ready.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Lake B2B
MAY 14, 2025
When it comes to email marketing to physicians, more isnt always better. In fact, the healthcare professionals you’re trying to reach are often buried under a mountain of messagesnewsletters, product promos, CME updates, and the occasional just checking in.
Directive Agency
MAY 14, 2025
Your team has AI tools. What you dont have is AI efficiency. Your data is scattered across Google Drive, Asana, time trackers, and disconnected CRMs. If AI isnt cutting manual work, speeding up campaigns, or lowering CACits adding complexity, not leverage. Its not that you lack AI. Its that AI isnt being used to connect the systems that actually drive revenue GTM speed, pipeline quality, and CAC by segment.
Lake B2B
MAY 14, 2025
As June approaches, a quiet frenzy unfolds in school districts across the country. While most outsiders associate summer with the end of the academic year, savvy education marketers recognize it for what it is: the fiscal finish line.
Televerde
MAY 14, 2025
If youve been in the SAP ecosystem for any length of time, you know SAP Sapphire is more than just a conference. Its where ideas turn into strategy, relationships turn into partnerships, and technology turns into real business impact. For years, Ive been the behind-the-scenes person supporting SAP and their partners. Ive worked closely with SAP marketers and stakeholders since 2017, helping to make sure programs run smoothly, campaigns are successful, and customer experiences are meaningful.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SalesIntel
MAY 14, 2025
Finding the right customers isnt just about casting a wide net and hoping for the best. Its about precision. If youve ever felt like your sales and marketing efforts are getting lost in a sea of unqualified leads, youre not alone. The key to sustainable growth is targeting the right customers who not only need your product but are also ready to buy.
Valasys
MAY 14, 2025
Presence in the modern world is more than showing up, putting your name on a banner, or arranging a row of products. Presence is the quiet yet undeniable impact a brand makes the moment someone steps into a space and pauses. During exhibitions, that power to pause, invite, and connect is crafted with intention by exhibition stand contractors. In this article, we will discuss how these visionaries help elevate your presence.
Lake B2B
MAY 14, 2025
Running a successful orthopedic practice isnt just about great clinical outcomes anymore. Its also about making sure patients actually find you in the first place.
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