Are Paid Ads Less Valuable with AI Search? What Real Data Says
Single Grain
MAY 31, 2025
As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? It’s a valid concern. Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages.
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