Schubert B2B
APRIL 4, 2025
Detailed data is essential to content marketing. It enables you to create personalized content that connects with your audience and drives results for your business.
Ahrefs
APRIL 4, 2025
But its value goes beyond just awarenessAI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.
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Salesforce Marketing Cloud
APRIL 4, 2025
Better, faster, and cheaper. Marketing leaders goals havent changed, but theyre now being driven by the surge of AI and agents. They arent being asked to do new things theyre evaluating whether they can be done differently. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.
JotForm
APRIL 4, 2025
Culture Amp Lattice Jotform Qualtrics XM for Employee Experience 15Five WorkLeap Officevibe TINYpulse by WebMD Health Services Workday Peakon Employee Voice SurveyMonkey Microsoft Viva Glint Employee engagement or the level of connection that an employee feels to.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
APRIL 4, 2025
Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions, such as page views, specific clicks on a particular call to action or purchase form submissions. Configuring and analyzing these events against your market goals and KPIs measures performance, and gain granular insight into how people interact with your website.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 4, 2025
One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, I had an experience that perfectly illustrated this an interaction with a company through its SMS channel. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.
CMSWire
APRIL 4, 2025
Its time to move beyond vanity metrics. Discover how AI turns customer data into performance-ready action. Continue reading.
illumin
APRIL 4, 2025
It isnt just sports enthusiasts anymore who are at the edge of their seats, waiting in anticipation, and betting big as March Madness season is underway. Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.
CMSWire
APRIL 4, 2025
Scale AI's CTO argues that pairing humans and AI boosts customer satisfaction more than automation alone. Continue reading.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Drew Neisser
APRIL 4, 2025
In a perfect world, every marketing dollar would be easy to track and justify. In reality, proving impact is a constant battle. In this episode, Drew Neisser brings together Julie Kaplan , Michael Callahan of Salt Security , and Bindu Chellappan of Corpay to explore the metrics that matterand how to make sure they resonate in the boardroom. In This Episode: Julie Kaplan shares why marketing-driven pipeline is the metric that truly resonates with the C-suiteand how simplifying the conversation
Single Grain
APRIL 4, 2025
Low conversion rates on LinkedIn can be frustrating, especially when youre investing time and resources into campaigns that simply dont resonate. The key to breaking through the noise? Delivering ads that speak directly to each prospectmaking them feel uniquely understood. In this post, well outline actionable strategies to boost your LinkedIn conversions using one-to-one personalized ads, highlighting how Karrot can help automate and scale this approach.
Contify
APRIL 4, 2025
Learn how to strategically position your brand using market and competitive intelligence to stand out in a crowded, fast-moving market.
Lead Forensics
APRIL 4, 2025
These awards demonstrate our commitment to fostering an outstanding workplace culture where employees feel valued, supported, and empowered to grow. Were especially proud to have achieved a record-high employee approval rating of 88%. This places us well above the average benchmarks of 54% in the UK and 57% in the US. As a result of this achievement, Lead Forensics is now in the running for the prestigious Top 100 Best Workplaces list in the Tech industry sector later this year – and will
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Orange Owl Blog
APRIL 4, 2025
B2B Marketing The Essential Role of AI in B2B Influencer Marketing Vivek Goel April 4, 2025 Share : Table of Contents Introduction The Role of AI in B2B Influencer Marketing is revolutionizing the way brands connect with audiences through content creators. Gone are the days when influencer partnerships were based purely on follower count or gut instinct.
Lead Forensics
APRIL 4, 2025
Your B2B buyers don’t start their journey thinking: I need to buy this right now. They start by asking: Why should I care? Is this relevant to me? Is this problem urgent enough to solve right now? This is when you have to grab their attention and make them curious, or you’ll get tuned out before you can even make your pitch. We’ve pulled together four key ways that you can drive up awareness and interest in your solution. 1.
Orange Owl Blog
APRIL 4, 2025
B2B Marketing The Impactful Role of AI in B2B Affiliate Marketing Vivek Goel April 4, 2025 Share : Table of Contents Introduction The Role of AI in Affiliate Marketing is revolutionizing how brands engage with audiences and drive performance at scale. By leveraging artificial intelligence, marketers can automate partner selection, personalize promotional content, and uncover actionable insights from large data setsresulting in more efficient and profitable affiliate programs.
Valasys
APRIL 4, 2025
Mobile apps have completely changed how we use technology and communicate. They’re essential to our daily lives. Mobile app development is changing. Big shifts are coming soon. AI and AR: these innovations are impacting users and businesses alike. Better user experiences are a given, but the potential for business growth is huge. Let’s look at the big mobile app trends coming up and how they’ll change your app development plans.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Orange Owl Blog
APRIL 4, 2025
B2B Marketing The Groundbreaking Role of AI in B2B Performance Marketing Vivek Goel April 4, 2025 Share : Table of Contents Introduction The Role of AI in B2B Performance Marketing is transforming the digital marketing landscape, enabling businesses to drive measurable results with greater efficiency and precision than ever before. In an era where competition is fierce and customer expectations are constantly evolving, leveraging artificial intelligence has become more than just an advantageit&#
Valasys
APRIL 4, 2025
AI technologies in credit decisioning software will deliver up to $1 trillion of additional value annually to global banking and revolutionize how financial institutions assess and manage risk. This change shows remarkable results already. Organizations report 67% faster customer onboarding and 50% reduction in decision-making time. Credit automation has altered the map of lending, as shown by ground application success stories.
Orange Owl Blog
APRIL 4, 2025
B2B Marketing The Revolutionary Role of AI in B2B Video Marketing Vivek Goel April 4, 2025 Share : Table of Contents Introduction Artificial Intelligence (AI) in Video Marketing is revolutionizing how businesses create, distribute, and optimize video content. AI-powered tools enable marketers to automate video production, analyze audience engagement, and personalize content at scale.
Valasys
APRIL 4, 2025
With fossil fuels fading into the rearview, Ohio’s energy identity is getting a makeover, propelling solar energy to center stage as the proud new face of the state’s transition to renewable energy. In Ohio, sustainable energy isn’t just a directive it’s a declaration of values, ones that pledge allegiance to the environment, the community, and a clearer conscience.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Orange Owl Blog
APRIL 4, 2025
B2B Marketing The Disruptive Power of AI in B2B Community Marketing Vivek Goel April 4, 2025 Share : Table of Contents Introduction The Role of AI in Community Marketing is revolutionizing the way brands cultivate, engage, and sustain vibrant communities around their products and services. In an era where consumers seek authentic connections and personalized experiences, artificial intelligence emerges as a game-changerempowering marketers with insights and automation capabilities that were once
Valasys
APRIL 4, 2025
Did you know businesses lose up to 40% of their used servers value during resale? This happens because they dont know how to review them properly. Many organizations accept low offers for their used servers and leave thousands of dollars on the table. Your return on investment can improve dramatically when you understand used server prices and know the right places to sell them.
Valasys
APRIL 4, 2025
In an era dominated by digital marketing, direct mail remains a powerful tool for businesses looking to engage customers with a personal touch. While traditional direct mail can be time-consuming and costly, direct mail automation has revolutionized how organizations execute their campaigns, making the process more efficient, cost-effective, and data-driven.
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