Martech
AUGUST 15, 2024
In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists.
Salesforce Marketing Cloud
AUGUST 15, 2024
Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Last year was no exception. From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 billion sends.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
AUGUST 15, 2024
Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity.
illumin
AUGUST 15, 2024
Political advertising is unique. Campaigns are marathons – racing to build awareness before voting day. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. In addition to high stakes, political advertising brings with it additional privacy concerns, since voters have a right to a private ballot.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
AUGUST 15, 2024
The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 15, 2024
Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. Now comes word people really don’t like it in customer service. Seven out of every 10 consumers are frustrated with current virtual agents, according to a study commissioned by AI voice solution Tenyx and conducted by Centiment.
ClearVoice
AUGUST 15, 2024
In marketing, as in most businesses overall, efficiency isn’t just a buzzword — it’s a survival strategy. The traditional marketing playbook, including in content — relying heavily on fixed full-time roles and ever-growing budgets — doesn’t align with the demands of the modern market. Today, every dollar counts and agility is essential. Sticking to outdated methods means risking not just inefficiencies but also the very relevance of your marketing efforts.
Martech
AUGUST 15, 2024
This is the third article in a three-part series. The first, on composable CDPs, is here ; the second, on composable customer engagement platforms, is here. In the CDP space, all the talk recently has been about the composable CDP. Not only are there CDPs designed primarily to be composable, like Simon Data, built on Snowflake, but traditional packaged CDPs like ActionIQ are now offering a composable option.
B2BMarketing.net
AUGUST 15, 2024
Juniper needed a bold approach to make its new campaign, which highlighted its ability to enable the ongoing AI revolution via its network technology and stand out amidst a tidal wave of AI-related messages. Its solution? Front the campaign with Hollywood and former Mad Men star Christina Hendricks – the latest in a growing trend for B2B brands to buy into star quality.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Salesforce Marketing Cloud
AUGUST 15, 2024
Let’s say you start your workday by checking your email and going over your sales stats. You peek at your calendar to confirm a few meetings. Then, you get pinged with an urgent message from a coworker and jump on a quick call to chat. You just used four business tools and your day has just begun. No matter your goals, there are tools you can use to save time, reduce errors, and increase your bottom line.
DealSignal
AUGUST 15, 2024
User experience (UX) today is everything. Whether you’re interacting with customers online or through sales and marketing channels, delivering a personalized and relevant experience is crucial for engagement and conversion. Static data and one-size-fits-all approaches no longer cut it; dynamic data is the key to transforming user experiences and achieving success.
B2B Digital Marketer
AUGUST 15, 2024
B2B Digital Marketer From Machine Learning to Enterprise AI Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio How AI is Reshaping Enterprise Workflows Exploring AI’s Impact on Business Transformation In this episode, Dmitry Shapiro, Co-
Content Marketing Institute
AUGUST 15, 2024
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sage Marketing
AUGUST 15, 2024
They say ideas are a dime a dozen in the startup world. What separates the fleeting spark from the world-changing phenomenon? Bold vision and excellent execution. Execution though is a multifaceted beast. While most start-up founders focus on R&D, meticulously crafting their groundbreaking product or service, a critical, yet often overlooked collaborator is essential for achieving liftoff: Marketing.
Circle Studio
AUGUST 15, 2024
Capabilities Consulting Creative Video Websites Industries A/E/C Financial B2B Work Insights About Firm Team SPUR Best in Class Playbook Research Podcast Quiz Contact Capabilities Consulting Creative Video Websites Industries A/E/C Financial B2B Work Insights About Team SPUR Best in Class Contact Better Experiences by Design Is Your Leadership Style Amplifying or Accidentally Diminishing Your Team’s Potential?
Drew Neisser
AUGUST 15, 2024
How are top marketers are leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today’s B2B landscape. Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare , Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health.
Orange Owl Blog
AUGUST 15, 2024
B2B Marketing Driving Growth through Sales and Marketing Alignment: A B2B Guide Vivek Goel August 15, 2024 Share : Table of Contents Introduction In today’s competitive business environment, the alignment between sales and marketing is no longer a nice-to-have—it’s essential for driving growth and achieving long-term success. While traditionally, sales and marketing have operated in silos, the modern B2B landscape demands that these two teams work together more closely than ever before.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
CMSWire
AUGUST 15, 2024
How AI continues to revolutionize customer engagement, workforce management and analytics, setting the stage for the next wave of innovation in CX. Continue reading.
Versium
AUGUST 15, 2024
We’re excited to announce that Versium’s REACH APIs are now available on the AWS Marketplace! This new integration offers AWS users seamless access to our suite of data enrichment and cleansing tools, all through a flexible, pay-as-you-go model. With just a few clicks, marketers can now transform their data faster and more accurately, optimizing their multichannel campaigns with ease.
PureB2B
AUGUST 15, 2024
Using email marketing and display advertising together is a strategic way to target and engage leads. Here’s how to maximize this fusion.
CMSWire
AUGUST 15, 2024
First, to have a successful digital experience, you need to be where your customers are. Continue reading.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
JotForm
AUGUST 15, 2024
NEOGOV Jotform Enterprise/Jotform Government Caspio SimpliGov GovOS Accela Salesforce Government Cloud OpenCities Running a government office requires software that is highly secure, adaptable, and functional. OpenGov is a popular solution for the niche requirements of g.
CMSWire
AUGUST 15, 2024
Gathering feedback before it becomes generally available to your customers should be a top priority. Continue reading.
Orange Owl Blog
AUGUST 15, 2024
About Orange Owl Born from Passion: The Story Behind Orange Owl’s Founding Vivek Goel August 16, 2024 Share : Table of Contents In the competitive landscape of B2B marketing , where the focus often leans towards quick wins and fast growth, Orange Owl was founded on a different principle—a deep-seated passion for marketing and a desire to transform how businesses communicate and connect with their audiences.
Conversica
AUGUST 15, 2024
The post Unmatched Flexibility, Unparalleled Control with New Conversation Management Options appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
SocialPilot
AUGUST 15, 2024
For those who have paid attention, TikTok has become very active in developing itself further to stay ahead in the race of social networks. For example, TikTokers can post images along with videos and repost other creators’ TikToks, which is similar to reposting on Instagram or retweeting. Before the TikTok repost feature, there was no easy way to share a TikTok you randomly came across and found interesting.
Versium
AUGUST 15, 2024
REDMOND, Wash. (August 15, 2024) Versium, a leading data technology company, today announced its REACH APIs are now accessible via AWS Marketplace, offering a seamless API subscription and billing process for AWS users. This integration enables AWS customers to access Versium’s suite of data enrichment and cleansing tools with just a few clicks, billed directly through their AWS account.
Expert insights. Personalized for you.
125 
Let's personalize your content