Salesforce Marketing Cloud

MAY 7, 2025

Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. It represents the percentage of net revenue you make that exceeds the cost of goods sold (COGS). GPM provides valuable insights into your companys operational efficiency and pricing strategies. As a small and medium business (SMB) , understanding this metric is crucial for leveraging data to improve your performance.

Marketing AI 90

Marketing AI Work Management SMB Marketing Management 90

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. And one of the most reliable social media apps for doing so is WhatsApp. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel.

Work Management 71

Work Management Marketing Management Software Paid Search Agency 71

Salesforce Marketing Cloud

MAY 7, 2025

Regardless of the field, professionals responsible for business development are continually looking to create more personalized client experiences to enhance relationships that contribute to the bottom line. Relationship insights, like who owns an individual relationship with an organization and whats the best way to nurture it, are not always readily available.

Work Management 87

Work Management Ideal Customer Profiles Marketing Management Paid Search Agency 87

sagefrog

MAY 7, 2025

Its that time of year when everyone seems to be saying, How is it May already? Back in January, we set ambitious goals. Since then, five months of strategy, execution, and adapting to a fast-moving world have flown by. Nows the moment to ask: Are our strategies working? Are we still on track to hit those year-end goals we were so excited about in January?

Top of Funnel 59

Top of Funnel Lead Ranking B2B Marketing Planning 59

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

SmartBug Media

MAY 7, 2025

Choosing the right customer relationship management (CRM) platform is essential for making confident, data-driven decisions about your sales and marketing. If your company is juggling both HubSpot and Salesforce, or youre debating whether to go all in on one, it can be tough to know which move is best for your growth. In a recent episode of SmartBug on Tap, Casey Peddicord and Alex Bisaillon from SmartBug Media discussed how to navigate HubSpot and Salesforce integration, when integrating makes

Hubspot 64

Hubspot Work Management Sales Qualified Leads Marketing Attribution 64

B2BMarketing.net

MAY 7, 2025

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity , and a Propolis member, has developed strategies that not only drive engagement but also contribute to revenue growth. His insights provide a masterclass in overcoming the fundamental challenges that define modern B2B product marketing.

Top of Funnel 59

Top of Funnel B2B Marketing Product Ideal Customer Profiles 59

Single Grain

MAY 7, 2025

Standing out is becoming increasingly complex, and companies are turning to their historical roots to create a powerful marketing strategy. The numbers tell a compelling story: the Global Corporate Heritage Data Management market is projected to reach US$2.2 billion by 2030 from US$656.7 million in 2023, growing at an impressive CAGR of 19.1%, according to ResearchAndMarkets.com.

Branding 52

Branding Brand Identity Digital Asset Management Marketing & Strategy 52

Orange Owl Blog

MAY 7, 2025

Unicorn Chronicles CRED Success Story: 5 Valuable Lessons for Every Entrepreneur Vivek Goel May 7, 2025 Share : Table of Contents Introduction In Indias rapidly evolving fintech landscape, CRED has emerged not just as a service but as a status symbolredefining how financially responsible individuals interact with credit. Founded in 2018 by serial entrepreneur Kunal Shah , CRED began with a simple yet powerful proposition: reward people for paying their credit card bills on time.

Peer-to-peer 52

Peer-to-peer Word of Mouth Curation Trust Marketing 52

The Daily Egg

MAY 7, 2025

Crazy Eggs Surveys tool has added an option for custom Other responses on Multiple Choice questions. With this option, you can ensure you collect accurate. The post Submit a custom Other response for Multiple Choice questions in Crazy Egg Surveys appeared first on The Daily Egg.

Customer Surveys 59

Customer Surveys Ads Tools Conversion 59

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

NetLine

MAY 7, 2025

We know what B2B revenue teams dont want: wasting time chasing leads that go nowhere. Youve followed the clicks, read the signals, and still landed with lists that stall. Sales is frustrated. Leadership is antsy. And marketing is just trying to do its best. But that is no longer sufficient. Why Good Enough Leads Arent Good Enough Anymore Things move a lot faster today.

High Quality Lead 52

High Quality Lead Lead Generation Top of Funnel Sales Qualified Leads 52

Sana Commerce

MAY 7, 2025

This May, the Sana Commerce team was on the ground at B2B Online Chicago, one of the leading events for manufacturers and distributors focused on digital transformation. The event brought together a powerful mix of strategic thinkers, digital leaders, and tech innovators, all looking to define whats next for B2B commerce. Heres a look at what we were up to, what we learned, and how we connected with the B2B community.

Peer-to-peer 52

Peer-to-peer Trends B2B Terms and Conditions 52

SalesIntel

MAY 7, 2025

Marketers often use lead generation and demand generation as if they mean the same thing. But they do not. Mixing them up can lead to wasted budgets, misaligned strategies, and frustrated sales teams wondering why their pipeline is not growing. The truth is that you need both to build a successful growth strategy. This blog breaks down their key differences, how they complement each other, and how to use them together for maximum impact.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Sales Qualified Leads Lead Generation 40

Valasys

MAY 7, 2025

Every high-performing organization aims to operate like a well-oiled machine. That means aligning departments, improving workflows, and ensuring timely communication. One often-overlooked area with the potential to drive this alignment is accounts payable (AP). Manual AP systems create friction, raise error rates, and block cross-functional collaboration.

Allocation 40

Allocation Business Forecasting Vendors 40

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

CMSWire

MAY 7, 2025

Personalization is the heart of modern email marketingbut Googles latest moves strip it away, one discount tag at a time. Continue reading.

Tagging 78

Tagging Google Personalization Ads 78

Valasys

MAY 7, 2025

Are you in sales marketing and tired of spending hours on finding the verified email addresses? Do You want to streamline your lead generation campaigns and connect with real customer? Look no further Email finder tools can help you in this regard. They can find accurate email addresses in seconds and help you make your email outreach successful. In this blog post, we will list the 8 best email finder tools to look for in 2025 for finding verified email addresses in no time.

Budget Programs 40

Budget Programs Tools Best Practices Ideal Customer Profiles 40

CMSWire

MAY 7, 2025

Gen Z wants TikTok, Boomers want a call. You need a strategy that speaks to all and listens, too. Continue reading.

Generation 67

Generation Loyalty Service 67

Valasys

MAY 7, 2025

Many Australian businesses are reluctant to spend money on something that cant provide them with a guarantee of an excellent return on their investment. If you stop and look around you at this very moment in time, its likely that you will see many people looking down at their smartphones and this is something that they do all day, every day. It is clear then that in order to be able to reach a wider customer demographic, you need to be able to reach out to them on their smartphones and what bett

Business 40

Business Statistics Demographics Spending 40

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

CMSWire

MAY 7, 2025

From video storytelling to mobile dashboards, USA Swimmings marketing team connects Olympians to 8-year-old beginners. Continue reading.

Storytelling 59

Storytelling Campaigns Mobile Marketing Video Marketing 59

SalesIntel

MAY 7, 2025

B2B data providers are crucial for giving your business a real competitive edge. They take on the time-consuming research and data management, allowing you to focus on smart marketing and closing sales deals with ease. With the growing demand for accurate and high-quality information, dependable B2B data vendors are becoming increasingly sought after.

Enterprise Management 52

Enterprise Management Work Management Marketing Automation Services Marketing Management 52

CMSWire

MAY 7, 2025

The company says its redesigned Opal platform supports specialized AI agents and advanced workflows to automate content creation and experimentation tasks. Continue reading.

Optimization 52

Optimization Paid Search Agency Automation Marketing 52

Only B2B

MAY 7, 2025

Cold calling in B2B sales is far from obsolete. It’s evolving. There are many opinions about the value of cold calling in prospecting. But its not dead or alive; its about doing it right. When paired with the right strategy, timing, and insights, it becomes one of the most effective ways to spark real conversations. Lets look at the latest stats to help you do it right.

Cold Calling 71

Cold Calling Statistics Stats B2B 71

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

CMSWire

MAY 7, 2025

Why orchestrating your experience supply chainrather than owning itbuilds stronger customer loyalty. Continue reading.

Loyalty 52

Loyalty Tips Customer Satisfaction Marketing 52

Single Grain

MAY 7, 2025

Purpose and profit increasingly intersect, and the numbers tell a compelling story. According to the CleanHub ESG Statistics Report, 85% of investors believe ESG investments improve financial returns. This isn’t merely an ethical imperativeit’s a financial one. This presents both an opportunity and a challenge for marketing professionals: communicating sustainability initiatives while authentically driving measurable business growth.

Marketing AI 52

Marketing AI Work Management Marketing Management Ad Building 52

CMSWire

MAY 7, 2025

Users can now use prompts and existing Figma files to generate working UI, publish sites and iterate with their teams. Continue reading.

Design 52

Design User-Generated Content Generation Marketing Websites 52

Martech

MAY 7, 2025

The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, which publishers use to manage and serve ads.

Google 113

Google Ads Ad Exchange Marketing Proposals 113

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

Ahrefs

MAY 7, 2025

For example, lets say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000.

Examples 91

Examples Brand Identity Branding SEO 91

Martech

MAY 7, 2025

Googles AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. Thats a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Googles introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago.

Studies 93

Studies Google Click Rate Keywords 93

Launch Marketing

MAY 7, 2025

As founders and CEOs, we wear countless hatsvisionary, product expert, operations manager, and inevitably, lead nurturer and chief salesperson. Early on, this makes perfect sense. Nobody sells the dream better than the person who dreamed it up. Your passion is contagious, and your product knowledge is unmatched. But there comes a point when this strategy starts holding you back instead of propelling you forward.

Lead Gen 89

Lead Gen Advertising Agencies Paid Search Agency Lead Ranking 89