Roketto
MAY 27, 2025
B2B thought leadership isn't about having the loudest voice in the roomit's about having the smartest one. In a world full of generic content and recycled ideas, true thought leaders break through with bold insights, not buzzwords.
Marketing Insider Group
MAY 27, 2025
If your blog feels like it’s shouting into the void, it’s time to give it a megaphone. Webinars and podcasts can be that megaphone, turning your written words into engaging conversations and live events. They don’t just add flair; they breathe new life into your content, making it more accessible and shareable. Quick Takeaways: Webinars and podcasts can transform your blog posts into dynamic, engaging content.
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Webbiquity
MAY 27, 2025
Guest post by Ann Smarty. Branding is going to be key for AI discovery because more and more people are starting to use generative AI platforms like ChatGPT and Gemini to get product and business recommendations. One of the earlier studies stated that consumers have increasingly been using ChatGPT for product discovery and recommendations. As the rate of ChatGPT adoption is skyrocketing, more and more people are likely to use AI platforms to discover brands and products.
Act-On
MAY 27, 2025
Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. The real work starts once your prospect becomes a customer. Its about making sure they feel good about their decision and planting subtle seeds about other ways you can help them.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
CMSWire
MAY 27, 2025
Heres how marketing leaders can cultivate the right conditions for AI success. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Standard
MAY 27, 2025
If your content isn’t delivering like it used to, you’re not alone. And you’re not doing anything wrong. You’re simply following a playbook that no longer applies. For years, content strategy revolved around search. Marketers prioritized keywords, structured pages for crawlability, and invested heavily in SEO. That formula produced steady returns until the discovery journey changed.
Martech
MAY 27, 2025
There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Its digital targeting functionality. CTV isnt yet a stand-alone revenue driver. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts.
Trade Press Services
MAY 27, 2025
Webinars are one of the most effective tools in a B2B marketers toolkit. About three-quarters of B2B teams consider webinars one of the best ways to generate high-quality leads. At the same time, marketing efforts achieve maximum ROI only when webinars are thoughtfully tailored to the buyers journey. Some teams default to one type of webinar, wondering why attendance is low or leads dont convert to paid customers.
SocialPilot
MAY 27, 2025
With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sword and the Script | B2B
MAY 27, 2025
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines It seems to me that one of the biggest ways generative AI is changing human behavior is speed. Its a useful tool for getting up to speed on a new topic quickly. I often find the follow-up questions AI presents along with its answer to be very helpful.
Roketto
MAY 27, 2025
If you're in the SaaS or subscription-based business world, you've probably heard the term Annual Recurring Revenue or ARRthrown around a lot. And while ARR might sound like a pirate's favourite metric, it's actually one of the most important numbers in the SaaS world.
CMSWire
MAY 27, 2025
Loyalty isnt luck its built through consistent, personalized experiences and a sense of belonging. CX leaders, heres your roadmap. Continue reading.
ATAK Interactive
MAY 27, 2025
When you're running both HubSpot and Salesforce , you've got serious firepower for your revenue operations. But without proper data architecture, you're essentially driving two cars at the same time and we all know how that ends. The goal isn't just to connect these platforms. It's to create a unified data ecosystem where every piece of information flows cleanly, updates consistently, and gives your teams the truth they need to make smart decisions.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
SmartBrief - Marketing
MAY 27, 2025
If you lead a consumer packaged goods brand or work with one, you already know that breaking through the noise isnt the challenge anymore being believed is. In 2025, consumers arent just cautious theyre emotionally spent. Inflation is lingering and prices have climbed more than 23% since before the pandemic started. Even after interest rate cuts in 2024 , price pressures will likely stay sticky, driven by trade dynamics and consumer fatigue.
ATAK Interactive
MAY 27, 2025
Your HubSpot/Salesforce integration powers your revenue engine but it also creates new security vulnerabilities that could expose your most valuable business data. While connecting these platforms drives operational efficiency and better customer insights, the integration introduces complex security considerations that many organizations overlook until it's too late.
sagefrog
MAY 27, 2025
AI is everywhereand while it’s exciting, it can also be overwhelming. For B2B marketers, it promises speed and scale, but the noise often leads to confusion: How much should you use it? Where does it fit in? Is it coming for your job? Used intentionally, AI can unlock efficiencies, streamline execution, and fuel more creative work. But it’s not plug-and-play, and it’s certainly not one-size-fits-all.
Valasys
MAY 27, 2025
In todays digital-first business environment, mobile apps have become powerful tools for reaching and engaging customers, streamlining internal operations, and unlocking new revenue streams. However, the road to launching a successful app often begins with one pressing question for most CEOs: How much does it mobile app development cost? Understanding what influences these super app development costs , how platform choice plays a role, where you can save, and what hidden expenses may arise will
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketing Insider Group
MAY 27, 2025
Every founder, marketing director, or head of growth has heard the same pitch a dozen times: paid ads are the fastest way to grow. Launch your campaign, set your budget, and watch the sales roll in. But for many businesses, that promise turns into a familiar storysky-high impressions, mediocre CTRs, and a ROAD that never quite justifies the spend. According to data from WordStream, the average Google Ads conversion rate across all industries is just 4.4%.
Animalz blog
MAY 27, 2025
Whats the one thing your audience should remember after reading your content? If you cant answer that, dont ship it. Thats the new standard Kay-Kay Clapp sets for enterprise content teams, and its a challenge to everything you think you know about how content works at scale. Typeforms Kay-Kay Clapp brings a rare mix of operational discipline and creative empathy to the enterprise content conversation.
CMSWire
MAY 27, 2025
The European Accessibility Act raises the stakes for digital compliance, and opens the door to a massive, underserved market. Continue reading.
JotForm
MAY 27, 2025
Picture this: A customer is browsing an online store and has a quick question about a product, so they open the customer service chat. An automatic reply tells them that while their query is very important, they’re tenth in line to speak to customer service, and a rep won’t be available for 30 m.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Lenny's Newsletter
MAY 27, 2025
👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Bolt, Perplexity Pro, Notion, Superhuman, Linear, Granola, and more.
JotForm
MAY 27, 2025
Today’s online shoppers have come to expect instant, always-on support, especially for routine order requests and product info. Having an AI agent that can automatically meet those 24-7 needs is a smart, no-code, scalable solution for small businesses and e-commerce shop owners. AI agents li.
Orange Owl Blog
MAY 27, 2025
Unicorn Chronicles Licious Success Story: 5 Growth Lessons Every Entrepreneur Should Learn Vivek Goel May 27, 2025 Share : Table of Contents Introduction In India’s rapidly evolving food-tech landscape, Licious has emerged as a trailblazer, revolutionizing the meat and seafood industry. Founded in 2015 by Abhay Hanjura and Vivek Gupta , Licious set out to address a significant gap in the market: the lack of quality, hygienic, and trustworthy meat products.
New North
MAY 27, 2025
One day, your SEO reports look solid. Next, a Google algorithm update rolls out, and suddenly your rankings drop, traffic dips, and you’re left wondering what changed. For small marketing teams, this unpredictability makes SEO feel like a moving target. So, how do you build a strategy that lasts? To answer that, I sat down with Colin Costigan , Head of Accounts at Marketers in Demand.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Meerkat Marketing
MAY 27, 2025
In the ever-evolving world of marketing content, the way your message is delivered is almost more important as the message itself. Whether you’re a brand, creator, or marketer, the format you choose, video, blog, or carousel, has a lot of impact on your engagement, reach and impact. So, how do you know which one to use? Lets examine each format’s strengths and when it makes the most sense to use them.
Valasys
MAY 27, 2025
The security of our essential services depends more than ever on robust protection for industrial control systems. The stakes couldn’t be higher – according to recent research, the global cybersecurity market for operational technology (OT) is projected to reach billions in 2023, growing at a compound annual growth rate of, highlighting the urgent investment needs in this critical sector.
The Daily Egg
MAY 27, 2025
As a rule of thumb, use short copy when you have a limited window of opportunity to nudge a customer toward an action, as is. The post Long Copy vs Short Copy: When To Use Each appeared first on The Daily Egg.
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