Roketto
JUNE 7, 2025
In fintech, standing still is basically moving backwards. With new startups launching daily and industry giants constantly reinventing themselves, it's a battlefield out there, and marketing is your sharpest weapon. But not just any marketing will do. Fintech is a unique beast, full of regulatory hurdles, complex products, and audiences who can smell fluff from a mile away.
MarketJoy
JUNE 7, 2025
LinkedIn for B2B Lead Generation is often misunderstood. It’s seen as a place for job updates, connections, and maybe the occasional article share. But for B2B companies, it’s become something else entirely a steady, underutilized channel for generating qualified leads. What makes LinkedIn different from cold outreach or paid ads is its built-in context.
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Orange Owl Blog
JUNE 7, 2025
Unicorn Chronicles InMobi Success Story: 5 Key Lessons for Every Entrepreneur Vivek Goel June 7, 2025 Share : Table of Contents Introduction In the fast-evolving digital advertising landscape, few Indian startups have showcased the pioneering spirit and technological innovation of InMobi. Founded in 2007 by Naveen Tewar i, Abhay Singhal , and Amit Gupta , In the fiscal year 2022-23 (FY23), InMobi reported robust growth driven by its focus on AI-powered advertising products and programmatic marke
Lenny's Newsletter
JUNE 7, 2025
👋 Hello and welcome to this week’s edition of ✨ Community Wisdom ✨ a subscriber-only email, delivered every Saturday, highlighting the most helpful conversations in our members-only Slack community.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Orange Owl Blog
JUNE 7, 2025
Unicorn Chronicles Shiprocket Success Story: 5 Strategic Lessons for Every Entrepreneur Vivek Goel June 7, 2025 Share : Table of Contents Introduction Shiprocket’s rise from a bootstrapped venture to one of India’s leading logistics-tech unicorns is a powerful example of how innovation and deep customer understanding can transform an entire industry.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Orange Owl Blog
JUNE 7, 2025
Unicorn Chronicles Moglix Success Story: 5 Strategic Lessons for Every Entrepreneur Vivek Goel June 7, 2025 Share : Table of Contents Introduction In the high-stakes world of industrial commerce and clean-tech logistics, the Moglix success story stands out as a benchmark for innovation, resilience, and scale. Founded in 2015 by Rahul Garg , an alumnus of IIT Kanpur and the Indian School of Business (ISB), Moglix has evolved from a fledgling B2B e-commerce startup into a $2.6 billion unicorn , st
Orange Owl Blog
JUNE 7, 2025
Unicorn Chronicles Molbio Diagnostics Success Story: 5 Key Lessons for Every Entrepreneur Vivek Goel June 7, 2025 Share : Table of Contents Introduction Molbio Diagnostics is a remarkable example of innovation meeting impact. Co-founded by Sriram Natarajan and Chandrasekhar Nair , this Goa-based medtech company has revolutionized molecular diagnostics with its flagship innovation— Truenat , a portable, battery-operated RT-PCR platform.
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