Trade Press Services

MAY 12, 2025

Corporate values are the fundamental principles that guide an organizations decisions and actions. These values form the bedrock of a companys identity and articulate what it stands for. An organizations culture reveals how these values manifest themselves in everyday workplace realitythe behaviors and attitudes that shape employee experiences. Culture is values in action.

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Paid Search Agency Practices Tips Branding 83

MarketJoy

MAY 12, 2025

So generating SQLs (Sales Qualified Leads) is one of the keys to all B2B companies for increasing sales and revenue. SQLs are the leads who have already demonstrated a high level of intention to purchase and are ready to directly be sold to them, as opposed to MQLs. In this article, we will deep dive into lead qualification, conversion tactics, and lead nurturing to increase conversion rates for B2B Sales Leads.

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ATAK Interactive

MAY 12, 2025

You've got HubSpot and Salesforce talking to each other. Great! Your contacts, companies, deals, and activities are flowing between systems. But here's where things get tricky what about all that specialized business data that doesn't fit into those standard buckets? This is where custom objects enter the picture, representing both the most powerful capability in both platforms and the most complex aspect of HubSpot Salesforce integration.

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Industrial Marketing Today

MAY 12, 2025

Are you considering an industrial website redesign? This blog will help you better plan for this challenging undertaking. If your industrial website still looks, feels, or functions like a digital brochure, its not just outdatedits underperforming. As you probably already know, the industrial buying journey has changed over the last few years.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing Analytics Tools

Salesforce Marketing Cloud

MAY 12, 2025

Imagine a world where your business resolves customer issues before they even arise. Sounds futuristic? Its happening today. Customers expect more than just reactive support; they crave anticipation and personalized attention. Around 73% of customers expect companies to understand their unique needs , and expectations are only growing. Small and medium businesses (SMBs) that use artificial intelligence (AI) for proactive customer service not only meet these expectations but also gain a competiti

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Salesforce Marketing Cloud

MAY 12, 2025

Nearly half of CEOs believe their company won’t be viable a decade from now, according to a recent PwC CEO survey. Perhaps that’s why more are taking long-term strategic views a stance that resonates throughout their organizations. In fact, according to Salesforce’s State of Sales report, 80% of sales representatives say their leadership is prioritizing long-term customer relationships over short-term wins.

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Orange Owl Blog

MAY 12, 2025

Unicorn Chronicles Digit Success Story: 5 Insightful Lessons for Every Entrepreneur Vivek Goel May 12, 2025 Share : Table of Contents Introduction In a sector traditionally known for complexity, fine print, and slow processes, Digit Insurance has emerged as a game-changer, revolutionizing how Indians perceive and interact with insurance. Long viewed as a confusing necessity filled with jargon and delays, insurance had failed to connect with the modern digital consumer.

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Salesforce Marketing Cloud

MAY 12, 2025

As a learning designer, Ive been exploring how AI can improve my work. Every time I dive into a tutorial or test a shiny new feature, I end up overwhelmed by jargon, edge cases, and hype. Upskilling for AI experience design can be frustrating, leaving me with one key question: What makes some AI skills stick while others fade with the next platform update?

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Single Grain

MAY 12, 2025

TikTok has evolved far beyond its early reputation as a dance video platform. It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. Whether you’re driving awareness, generating leads, or accelerating pipeline, the right plan can make or break your outcomes. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution.

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Orange Owl Blog

MAY 12, 2025

Unicorn Chronicles Razorpay Success Story: 5 Strategic Lessons for Every Entrepreneur Vivek Goel May 12, 2025 Share : Table of Contents Introduction In the rapidly evolving fintech ecosystem of India, Razorpay has established itself as a true disruptorreshaping how businesses accept and manage digital payments. At a time when the Indian startup ecosystem was beginning to gain momentum, one critical hurdle remained unsolved: making online payments simple, reliable, and developer-friendly for busi

Enterprise Management 52

Enterprise Management Work Management Marketing Management Startups 52

Outgrow

MAY 12, 2025

Content Psychology: The Science Behind High-Converting Interactive Content In todays digital economy, attention is a precious resource. The typical consumer is exposed to thousands of messages every day. What gets noticed? Interactive content. Whether it’s a quiz, calculator, or interactive video, this kind of content invites engagement over passive viewing.

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Single Grain

MAY 12, 2025

Google’s main goal is to show users the most helpful content that matches their query. While Google prioritizes content that fits the E-E-A-T, another surprising website has been topping the SERPs. Reddit has quietly transformed from a simple discussion forum into a search engine powerhouse. With explosive growth in search visibility, Reddit is now an essential platform for digital marketers looking to expand their SEO strategy and boost visibility.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Zoominfo

DAGMAR Marketing

MAY 12, 2025

Lets Start With What Is the AI Overview? If youve searched for anything in the past year on Google that was more informational (think, how to do something or the meaning of a word), then you most likely have encountered AI Overview. There is a little symbol at the top of the search results that tells you thats what it is: But sometimes its easy to overlook this.

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Lead Ranking Keywords Google Features 52

Atomic Reach

MAY 12, 2025

Maria Brown, Head of Comms, RAD Intel The flattening has begun. Brand voice is starting to blur. As more companies lean on the same AI tools to generate messaging, the edges will soften until eventually everything just sounds the same. Polished. Safe. Invisible. Scroll LinkedIn for five minutes and its obvious. Every founder is disrupting. Every update is AI-powered.

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Marketing AI Branding Brand Identity Lead Ranking 52

Acrolinx

MAY 12, 2025

As a technical writer , have you ever had to race against a product launch deadline, meticulously detailing every feature and function? Amidst the pressure to produce high volumes of content, crucial compliance details safety warnings, regulatory information, or specific usage guidelines might get overlooked or inconsistently applied. The result? Documentation that exposes your organization to legal risks, frustrates users with unclear instructions, or violates industry standards.

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Learn from the Pros

MAY 12, 2025

The post How One CMO Turned a Lease Drought into a 1,121 Lead Surge appeared first on Vende Digital.

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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Buzz

B2BMarketing.net

MAY 12, 2025

Manufacturing is a uniquely intricate and interconnected ecosystem. Its a network of supplier and partner relationships that come together to deliver the components, technologies and completed goods that shape our lives; everything from healthcare to automotive to energy supply and technology. The manufacturing businesses that make up this ecosystem have many different priorities when they transact with one another.

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Content Science Review

MAY 12, 2025

What is content quality? Get a definition, examples of quality standards, and an explanation of why content quality matters in the age of AI.

Content 52

Content Examples 52

Convert

MAY 12, 2025

Interview with Nils Stotz There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when the numbers aren’t pretty. Theyve built systems that scale.

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Conversion Rate Domain Startups Validation 52

Valasys

MAY 12, 2025

Free time doesn’t have to feel wasted. In fact, with the right tools, a few taps, and a consistent mindset, you can turn downtime into real rewards. Whether you’re answering a quick survey or tapping through a casual game, today’s digital platforms offer something remarkable: the chance to earn money in your spare time. If you’ve ever thought, “I’m already on my phone.

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Ad Exchange Customer Surveys Paid Search Agency Opinions 40

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Video Marketing

MKT1

MAY 12, 2025

These templates help you design and implement your brand across marketing touchpoints and are available to paid subscribers only. For context on how to use these templates, read the following newsletters: Should you do a brand or web redesign (Newsletter + Dear Marketers Episode 7) How & when to hire marketing agencies & contractors The GACC Marketing Brief: The best framework we’ve created You can find all MKT1 resources in our template library here , this post includes our resour

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Template Creativity Branding Brand Identity 52

LeanData

MAY 12, 2025

Leads shouldnt go cold just because someones on PTO. See how syncing BambooHR with LeanData keeps your pipeline moving. The post Prevent Lead Loss by Syncing BambooHR PTO Data appeared first on LeanData.

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Lead Leads Marketing Qualified Leads Lead Management 52

CMSWire

MAY 12, 2025

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a SaaS-driven market. Continue reading.

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DAGMAR Marketing

MAY 12, 2025

Lets Start With What Is the AI Overview? If youve searched for anything in the past year on Google that was more informational (think, how to do something or the meaning of a word), then you most likely have encountered AI Overview. There is a little symbol at the top of the search results that tells you thats what it is: But sometimes its easy to overlook this.

Lead Ranking 52

Lead Ranking Keywords Google Features 52

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Tools

CMSWire

MAY 12, 2025

Forecast marketing outcomes with accuracy, and these predictive models and tools turn raw data into actionable insights. Continue reading.

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Analytics Forecasting Marketing Tools 52

RDW Group

MAY 12, 2025

Relationship banking has long been the hallmark of community banks. Its built on customer intimacy, personal attention, and a level of flexibility that big banks and digital-only platforms often cant match. But consumer behavior has changed. Today, most people dont bank exclusively with one institution. Loyalty is no longer monogamous different banks serve different financial needs.

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MKT1

MAY 12, 2025

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 7 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform , Framer & 42 Agency. Listen or watch the podcast on Apple Podcasts , Spotify , or YouTube. Plus read the full newsletter below for an even deeper dive on the topic.

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