Exo B2B
MAY 26, 2025
The illusion of instantaneous credibility Do you really validate every B2B statistic you share, which increasingly comes from generative artificial intelligence? It’s tempting, we know. In a matter of seconds, a text is written, structured and supported by figures that give a rigorous look to the subject. The whole thing arrives neatly packaged, ready for publication.
B2BMarketing.net
MAY 28, 2025
‘Only half of marketing works’ I’ve often heard this said in jest as a mis quotation of John Wanamaker’s famous line: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In our world, it’s our responsibility to ensure this isn’t true, especially when collaborating with our sales teams.
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Marketri
MAY 28, 2025
Its a volatile time across the business landscape, with many mid-sized companies bracing for a downturn. Youre scrutinizing spending across every function, including marketing. But if you run a growth-minded business or a PE-backed portfolio company, youre still trying to hit aggressive targets. How do you manage your marketing budget in 2025? How do you scale your marketing to drive growth with limited resources?
Lead Forensics
MAY 29, 2025
The sales landscape is constantly evolving, and yesterday’s tactics might not close tomorrow’s deals. This isn’t just about professional survival, it’s about thriving, innovating, and becoming an indispensable asset to your clients and your organization. The journey of self-development shouldn’t be a chore; it’s the fuel that powers performance and maintains a competitive edge.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
MAY 28, 2025
As you know, foot traffic is the lifeblood of a physical retail store. No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. If you’ve been looking around your quiet store, wondering how to get people off the sidewalk and inside your shop, you’re in good company.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Trade Press Services
MAY 27, 2025
Webinars are one of the most effective tools in a B2B marketers toolkit. About three-quarters of B2B teams consider webinars one of the best ways to generate high-quality leads. At the same time, marketing efforts achieve maximum ROI only when webinars are thoughtfully tailored to the buyers journey. Some teams default to one type of webinar, wondering why attendance is low or leads dont convert to paid customers.
Martech
MAY 30, 2025
Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork and others let them easily find side projects, earn a little extra income, practice their craft and/or feed their passions. Over the last seven years, I’ve spoken with (and hired) many side giggers, freelancers and independent contractors.Here’s what I’ve learned about fully employed people looking for a side gig, why they aren’t satisfied with their day jobs and how you, as a
Webbiquity
MAY 27, 2025
Guest post by Ann Smarty. Branding is going to be key for AI discovery because more and more people are starting to use generative AI platforms like ChatGPT and Gemini to get product and business recommendations. One of the earlier studies stated that consumers have increasingly been using ChatGPT for product discovery and recommendations. As the rate of ChatGPT adoption is skyrocketing, more and more people are likely to use AI platforms to discover brands and products.
B2B Marketing Directions
MAY 25, 2025
(This month's Research Round-Up discusses the 2025 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) Source: NetLine Corporation Virtually all B2B companies now use content marketing in several forms, so understanding how business professionals consume content has become critical to marketing success.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
MAY 27, 2025
If your blog feels like it’s shouting into the void, it’s time to give it a megaphone. Webinars and podcasts can be that megaphone, turning your written words into engaging conversations and live events. They don’t just add flair; they breathe new life into your content, making it more accessible and shareable. Quick Takeaways: Webinars and podcasts can transform your blog posts into dynamic, engaging content.
Customer Experience Matrix
MAY 24, 2025
The Substitution-Transformation-Infrastructure-Business Model (STIB) innovation diffusion model I presented in my last blog post is intriguing, but does it reflect reality? One measure is whether it provides a useful classification of industry products. To test this, I looked at the past ten weeks of product news in the CDP Institutes daily newsletter, which came to about 50 items.
Act-On
MAY 27, 2025
Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. The real work starts once your prospect becomes a customer. Its about making sure they feel good about their decision and planting subtle seeds about other ways you can help them.
Martech
MAY 28, 2025
Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to navigate the differences and determine what aligns with their objectives. With so many methodologies in play, the industry has lacked a standard foundation.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Marketing Insider Group
MAY 30, 2025
Great content does not shout. It does not rely on tricks, hacks, or gimmicks. It simply works. Whether you are writing a landing page, an email, or a blog post, there are patterns behind the pieces that convert consistently. These patterns are not secrets. They are principlessimple, actionable techniques that anyone can learn and apply. This article breaks down those principles into a clear, repeatable framework.
CMSWire
MAY 27, 2025
Heres how marketing leaders can cultivate the right conditions for AI success. Continue reading.
Ahrefs
MAY 30, 2025
But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searchesmeaning people are actively seeking out specific companies and products they already know.
Martech
MAY 30, 2025
B2B buyers aren’t searching the old way anymore. Google’s AI Overviews , OpenAI’s ChatGPT ,Perplexity and Copilot Search in Bing have changed how we find content. Goodbye, traditional ranked blue links. Hello, generating direct, synthesized answers. That has toppled long-held assumptions in B2BSEOand content strategy.In the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketing Insider Group
MAY 29, 2025
In the era of short attention spans and endless scrolling, the biggest threat to your content is not competition; it is confusion. You have seconds, sometimes less, to get your message across. Clever phrasing might impress other writers, but it rarely stops a scroll. Clarity does. Cleverness has a place in branding, headlines, and long-form storytelling.
CMSWire
MAY 28, 2025
Loyalty isnt love, its utility, habit and frictionless design, and its time marketers built programs that reflect that reality. Continue reading.
Ahrefs
MAY 26, 2025
I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. Theyre in our filters, but we arent seeing any data from them for sites.
Martech
MAY 27, 2025
After more than a year of trying , Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.” “Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data,” Salesforce president and CTO Steve Fisher said in
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Oktopost
MAY 26, 2025
Lets be honest: social media is no longer just a channel for brand awareness. It has become a serious source of influence, engagement, and pipeline generation for B2B brands. But heres the problem: social media data often lives in a silo, disconnected from the rest of your marketing analytics and business intelligence stack, and out of sight of the stakeholders who need to see it most.That’s exactly why connecting Oktopost to Power BI or Looker needs to be high on your priority list.
CMSWire
MAY 30, 2025
Forget points and perksCX leaders must focus on personal, values-driven experiences to win loyalty. Continue reading.
Roketto
MAY 30, 2025
Let's face itSEO pricing can feel like decoding a secret menu at a fancy restaurant: mysterious, overwhelming, and somehow always more expensive than you thought. But fear not! Whether you're a startup chasing Google glory or a seasoned brand ready to scale, understanding what you're actually paying for is the first step to getting real ROI. Why does SEO cost what it does?
Martech
MAY 27, 2025
There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Its digital targeting functionality. CTV isnt yet a stand-alone revenue driver. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Content Standard
MAY 27, 2025
If your content isn’t delivering like it used to, you’re not alone. And you’re not doing anything wrong. You’re simply following a playbook that no longer applies. For years, content strategy revolved around search. Marketers prioritized keywords, structured pages for crawlability, and invested heavily in SEO. That formula produced steady returns until the discovery journey changed.
Salesforce Marketing Cloud
MAY 29, 2025
Were in the midst of a digital agent revolution where AI is no longer just supporting tasks, but actively driving business processes, from handling service requests to closing complex B2B sales deals. Enterprises across industries are starting to deploy AI Agents at scale, moving beyond simple chatbot interactions to more sophisticated workflows. Todays AI agents are often single-task specialists a service agent that summarizes conversations, or a sales assistant that suggests next-best action
Only B2B
MAY 28, 2025
Going with a traditional funnel is like playing safe. But in todays competitive space, playing safely often means getting left behind. Yes, traditional funnels worked when sales cycles were manageable, and digital noise was low. But todays B2B buyers are more informed, more selective, and mostly immune to irrelevant outreach. So, what can you do to stand out?
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