Martech

OCTOBER 30, 2024

Virtual events and webinars don’t stop when the live stream ends! Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. Join webinar and on-demand experts from Goldcast for Get More Out of Your Webinars: Strategies for 24/7 Engagement.

Webinar Metrics 111

Webinar Metrics Demand ROI Tactics 111

Webbiquity

APRIL 14, 2020

But roughly the same share plan to reallocate those funds to other marketing tactics. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). Disposition of Live Events Budgets. Check out the full report for all of the insights.

Marketing Budget Creation 347

Marketing Budget Creation Paid Content Planning Peer-to-peer 347

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 359

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 359

Orange Owl Blog

DECEMBER 16, 2024

B2B Marketing Unlock Top 10 B2B Event Marketing Predictions and Trends for 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction As we move closer to 2025, the role of event marketing in B2B sectors continues to evolve, integrating new technologies and strategies to enhance engagement and ROI.

Event Marketing 52

Event Marketing Marketing Management Trends B2B Marketing 52

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. Avoid the temptation of telling the reader what the Webinar will “cover.”

Webinar Metrics 176

Webinar Metrics Marketing AI Creativity Planning 176

Martech

MARCH 26, 2025

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Some B2B partners are making that happen at an upcoming webinar. They are using the events-first approach and having the webinar launch survey-based research. They will also promote the survey and the webinar about it.

ROI 118

ROI Research Webinar Metrics Advertising Agencies 118

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Webbiquity

SEPTEMBER 11, 2018

These are a few of the questions that will be answered in a webinar on Tuesday, September 18th, hosted by B2BMarketingZone.com. The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings.

Webinar Metrics 155

Webinar Metrics B2B Marketing Planning B2B 155

The Point

JUNE 27, 2018

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? Sell the Event. All concrete reasons why this particular GDPR Webinar is worth my time.

Webinar Metrics 155

Webinar Metrics Emarketing Paper Tips 155

Brandwatch Marketing

MAY 20, 2025

Event marketing can be a daunting task. Promoting a large event or conference can sometimes feel like you’re scaling Mount Everest on a Unicycle sans oxygen, but with the right tools and strategy, you’ll be guaranteed success. bw_also_like id=”45619″] Pre-event marketing: know what you need to know.

Event Marketing 52

Event Marketing Planning Buzz Conference 52

Launch Marketing

SEPTEMBER 4, 2024

Awareness: Short brand videos, thought leadership videos, educational how-to videos Consideration: Webinars, promotional videos, company overview videos Decision: Customer testimonials, in-depth product demos, personalized videos Discover more content strategies and tactics you can implement to drive more leads! Download the eBook now.

Sales Qualified Leads 101

Sales Qualified Leads B2B Marketing Lead Ranking Lead Scoring 101

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. In your inbox.

Event Marketing 112

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 112

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.

Paid Content 283

Paid Content Social Media Promotion Media 283

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

JANUARY 26, 2021

For example, content strategy development starts with creating buyer personas, then addressing the topics (problems or pain points) they care most about, and leading them to take action (subscribe to a blog/newsletter/podcast, download an eBook, register for a webinar, schedule a demo, etc.). Event marketing (live, virtual, and hybrid).

Paid Content 363

Paid Content Optimization Marketing AI Microsite 363

Webbiquity

SEPTEMBER 25, 2018

And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. mix of inbound vs. outbound marketing tactics.

Work Management 254

Work Management B2B Marketing Marketing Management B2B Thought Leadership 254

KoMarketing Associates

OCTOBER 20, 2020

Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! The Tweetchat Event.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Unbounce

JULY 15, 2020

COVID-19 has put a pause on large group gatherings of all kinds, and many event organizers have been left scrambling to figure out what they can or should do as an alternative. One option is to take your event online and run a webinar (or perhaps, a series of webinars), instead. Here are some things to consider….

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. Because they can be fairly time-consuming, you need to be thoughtful as you plan and execute your webinars.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Webbiquity

SEPTEMBER 21, 2021

When asked what have grown most in importance since COVID struck, webinars came in #1 at 57%. Nearly two-thirds (65%) of B2B tech marketers say digital events will remain part of their marketing strategy even once physical events return. SEO came in second at 39%.

Research 344

Research Trends B2B Marketing Planning 344

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 106

Buzz Event Marketing Webcast Lead Ranking 106

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. With that said, what can you do to reduce the no-shows?

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns.

Planning 322

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 322

The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * Speaker photos make the event more “real.”

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Ahrefs

DECEMBER 17, 2024

It wasnt just a conference; it was an entire week of events. Before that, we ran online webinars, networking meetups, panel … Read more › From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday.

Event Marketing 104

Event Marketing Cost Conference Webinar Metrics 104

The Point

OCTOBER 29, 2021

Check out our recent Webinar on …”). Event Registrations. Events like Webinars are one example. Consider conversations that drive subscriptions (“Interested in receiving great content like this in your mailbox every month?”) or point the reader to related content (“Interested in [topic]? What’s your email address?”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Lead Ranking 350

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Marketing Insider Group

MAY 17, 2021

There are two key ways your team can deliver content in a virtual event setting: Live webinars: These are presented in real-time directly on the virtual event platform , rather than being previously produced and streamed during the event. You can use these tools during live presentations as well.

Webinar Metrics 326

Webinar Metrics Organization Marketing & Strategy Merchandising 326

Webbiquity

APRIL 27, 2021

Events: Live events have been part of marketing since Europe’s trade fairs in the 13th century. Online events—webinars—started in 1996. In-person and online events coexisted peacefully for more than two decades, though technology began to blur the lines somewhat.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Again, there are several possible answers, and it’s quite possible that more than answer applies. Sales-generated leads. Outbound calling. Broadcast media. Partnerships. Web-generated leads.

Paid Content 336

Paid Content Paid Search Agency Advertising Agencies Planning 336

KoMarketing Associates

FEBRUARY 24, 2022

Only 12% of respondents said that they are “very effective” when it comes to executing valuable virtual events for their broader B2B demand generation initiatives. Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263