Acrolinx

NOVEMBER 15, 2024

5 steps to build consistent brand voice guidelines Step 1: Involve everyone in defining brand voice guidelines Defining or changing your tone of voice involves a lot of effort and commitment. Core values directly inform brand voice guidelines. And (you’ve guessed it) lay the foundation for how you define your tone of voice.

Guidelines 95

Guidelines Brand Identity Branding B2B Thought Leadership 95

Salesforce Marketing Cloud

MAY 5, 2025

For small and medium-sized businesses (SMBs) , brand guidelines can be the difference between an unforgettable presence and one that gets lost in the crowd. Without clear guidelines, logos get stretched, colors vary, and messaging feels inconsistent. What you’ll learn: What are brand guidelines? What is an AI Agent?

Guidelines 64

Guidelines SMB Brand Identity Branding 64

The Point

FEBRUARY 20, 2025

In recent years, some very high-profile companies have faced fines into the hundreds of millions (US $) for failure to meet legal guidelines involving data processing, consumer consent, and not offering proper opt-out mechanisms, just to quote a few examples. Are your Web forms and email campaigns in compliance? As ever, communication is key.

Privacy 157

Privacy Advertising Agencies Email Marketing Paid Search Agency 157

Marketing Insider Group

JULY 15, 2024

Guidelines for creating accessible content include: Alt Text for Images: Provide descriptive alt text for images, allowing screen readers to convey the information to visually impaired users.

Design 312

Design Content Long Tail Marketing Keywords 312

SendX

OCTOBER 25, 2024

If you don't know yet what font to choose for your emails, start with the one that was created from ground zero to be the most readable font ever created, Lexend, and if you don't like it, go back in the article and choose other font based on the guidelines you read.

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

Oktopost

JANUARY 22, 2025

If youre tasked with creating or refining your company’s social media policy, this checklist covers everything you need to include for effective, compliant, and clear guidelines. Voice and tone alignment: AI-generated content should align with the companys brand voice, values, and tone guidelines.

Social Media 132

Social Media Companies Media Guidelines 132

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Relegate the latter into a slow warm-up campaign quicker than a year ago, before the guidelines were published. My hunch is that you’ll find plenty of ways to improve your odds of staying on the right side of Gmail’s guidelines. Processing.

Acquisitions 124

Acquisitions Practices CAN-SPAM Best Practices 124

Salesforce Marketing Cloud

APRIL 28, 2025

But the reality is, many employees are already using AI tools in their day-to-day work, often without clear guidelines or oversight. Here are some key focus areas to consider when crafting guidelines: Security & data protection: AI tools can inadvertently expose sensitive data, making data leakage and unauthorized access major risks.

Ethics 100

Ethics Guidelines Training Business 100

WordAgents

APRIL 15, 2025

Develop clear guidelines for your brand voice, addressing tone, vocabulary, humor usage, and cultural references. From there, make sure everyone managing your social accounts understands and embodies these guidelines in every post and comment. Your audience needs to know what to expect from your content emotionally, not just visually.

Social Media 195

Social Media Promotion Media Business 195

Webbiquity

JANUARY 28, 2025

They incorporate email brand guidelines so that anyone from your team can build brand-compliant emails. Here’s how email marketers and designers can use email modules to optimize email building: Create all the modules according to your brand design guidelines once and use them while building emails that maintain brand consistency.

Template 141

Template Product Lock-In Email Campaigns 141

Sprout Social

DECEMBER 20, 2024

This builds trust with the audience and ensures compliance with advertising guidelines. By following these guidelines, you can effectively collaborate with influencers and create branded content that resonates with TikTok’s platform and community values. However, these guidelines are subject to change.

Brand Identity 125

Brand Identity Branding Effectiveness Content 125

Marketing Insider Group

JULY 31, 2024

Here are some guidelines: Ensuring Consistent Branding and User Experience It’s crucial to maintain consistent branding across all subdomains. Best Practices for Using Subdomains Best practices that ensure consistency, quality, and strategic management are essential for maintaining strong SEO performance when using subdomains.

SEO 198

SEO Domain Marketing Management High Quality Lead 198

Acrolinx

JANUARY 21, 2025

Even worse, the content created is often generic, poorly aligned with target personas, and inconsistent with the brands voice and editorial style guidelines. Having a consistent voice across all platforms and enforcing brand guidelines strengthens brand identity and enhances audience recognition.

Marketing AI 97

Marketing AI Tools Guidelines Content 97

Sword and the Script | B2B

OCTOBER 29, 2024

You put guidelines in place on the left and right – limit the number of reviews based on the subject matter – and then empower the team to run forward as fast as they can as long as they stay within the guidelines. From that point forward the focus is on execution, iteration and improvement.

PR 135

PR Budget Programs Campaigns Ad Building 135

Marketing Insider Group

APRIL 25, 2023

There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. If you’re not familiar, you can read about Google’s guidelines and latest Helpful Content Update here. Good idea, right? Will Google Penalize AI-Generated Content?

Google 316

Google Generation Guidelines High Quality Lead 316

Salesforce Marketing Cloud

MAY 6, 2025

It can align AI tools with business goals and create usage guidelines One of the biggest mistakes companies make with AI is that they rush to adopt a tool before they identify the problem they want it to solve. An AI committee can also create guidelines of when, where, and how AI should be used in the company.

Marketing AI 118

Marketing AI Paid Search Agency Companies Lead Ranking 118

Marketing Insider Group

MARCH 4, 2025

Contrast ratios should follow Web Content Accessibility Guidelines (WCAG) to support users with visual impairments. Using system fonts reduces load times by eliminating the need for additional downloads. Line height and paragraph spacing should allow effortless scanning.

Conversion Rate 182

Conversion Rate Design Conversion Banners 182

Martech

SEPTEMBER 19, 2024

Last year, IAB introduced RMN guidelines in collaboration with the Media Rating Council. CVS Media Exchange adopted IAB guidelines as it continues to evolve its network and in-store experiences. Measurement: Guidelines for tracking, reporting, and analyzing campaign performance across various in-store formats.

Advertising Agencies 120

Advertising Agencies Funnel Advertising Paid Search Agency Ad Exchange 120

Martech

JANUARY 3, 2025

Think of editorial style guides and brand guidelines. These templates, along with AI guardrails, can be used across various departments or teams to create content that stays within brand guidelines. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials.

Marketing AI 135

Marketing AI Ethics Brand Identity Branding 135

Marketing Insider Group

DECEMBER 4, 2023

For now, choosing human content is recommended, but Google’s guidelines may evolve. Their guidelines emphasize the importance of original, high-quality, and helpful content, regardless of whether it’s written by humans or AI. And remember, Google’s guidelines are always evolving. The key takeaway?

Marketing AI 329

Marketing AI Lead Ranking Research Guidelines 329

Martech

AUGUST 5, 2024

These guidelines often fail to account for the nuanced nature of content quality and user engagement. The current guidelines lack the necessary granularity to distinguish between high-quality publishers and MFA sites effectively.

Paid Search Agency 122

Paid Search Agency Advertising Agencies Guidelines High Quality Lead 122

Martech

JULY 19, 2024

The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. Automations need to be conceptualized, built, managed and maintained, all within a robust framework of guardrails and guidelines. Workflows become automated.

Marketing AI 131

Marketing AI Work Management Marketing Management Copywriting 131

Martech

OCTOBER 24, 2024

regulations and guidelines are available in the Telephone Consumer Protection Act and “ Short Code Monitoring Playbook ” from the Cellular Telecommunications Industry Association (CTIA). To avoid the heavy work of managing the approval process internally, companies like Text Request help manage the 10DLC application and approval process.

SMS 129

SMS Deliverability Work Management Opt-out 129

Martech

JANUARY 3, 2025

Access to attendee data within privacy guidelines. She recommends the following guarantees as a guideline: Breakfast: 60% 70% of total attendance. Following these guidelines and staying flexible lets event planners create realistic budgets that accommodate their vision and financial constraints. Lunch: 85%.

Budget Programs 122

Budget Programs ROI Bandwidth Conference 122

Marketing Insider Group

NOVEMBER 6, 2024

As consumers become more aware of how companies use their data, governments will continue enforcing and updating their guidelines on how businesses can collect, store, and use customer data. Increased Focus on Privacy and Data Protection Privacy concerns will continue to impact paid media advertising in 2025.

Paid Content 170

Paid Content Advertising Agencies Advertisements Advertising 170

WordAgents

MAY 6, 2025

Your content partner creates editorial guidelines to ensure consistency as your content types expand to include case studies and more technical articles. Instead of just responding to requests, they’ll suggest topics and formats aligned with your goals. Your content starts working harder for you, without requiring more of your time.

Advertising Agencies 195

Advertising Agencies Top of Funnel Work Management Sales Qualified Leads 195

Martech

AUGUST 15, 2024

Note that the quality checks and brand guidelines are weak in that example. Marketers need to monitor the brand and voice guidelines that ChatGPT has been trained on. Some of the automations circumvent this by putting posting the ChatGPT output into a preformatted spreadsheet with an approval column built in.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Marketing Insider Group

JANUARY 29, 2025

It involves the guidelines and technologies that help companies manage customer interactions and communications throughout the customer lifecycle. What is Customer Relationship Management (CRM)? Customer relationship management (CRM) refers to businesses practices, strategies, and techniques to track, process, and analyze customer data.

Marketing Automation Services 179

Marketing Automation Services Marketing Automation CRM Automation 179

Act-On

SEPTEMBER 18, 2024

Instead, stick to general statements about patient care, give the reviewer contact information to directly address concerns, and be liberal with disclaimers like “We can’t comment on specific cases” And only allow staff members who have been trained in HIPAA guidelines to respond to reviews.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Sprout Social

JULY 30, 2024

Use that to inform the contracts you craft, and keep these safety guidelines in mind when drawing up campaign plans. Brand guidelines: Outline the content style you expect to receive (while leaving room for flexibility and creativity) and your brand values.

Marketing Budget 125

Marketing Budget Marketing Strategy Marketing & Strategy Planning 125

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Tools 126

Tools Paid Search Agency Marketing AI Marketing & Strategy 126

Martech

DECEMBER 5, 2024

It considers brand guidelines and audience data for optimal impact. AdCreative.ai launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions.

Marketing AI 119

Marketing AI Advertising Agencies Paid Search Agency Customer Satisfaction 119

Convince & Convert

OCTOBER 9, 2024

Your teams need to build AI literacy , which starts with education, clear guidelines for responsible use, and creating pilot programs, councils, and experimentation teams to test tools in real-world scenarios. It’s not enough to throw a tool at a problem; you have to build competency from the ground up.

Paid Search Agency 163

Paid Search Agency Work Management Planning Marketing Management 163

Acrolinx

FEBRUARY 7, 2025

Content guidelines are the unsung hero behind engaging and consistent content. Ultimately, content guidelines help you deliver compelling and unified customer experiences no matter how people come into contact with your organization. What are content guidelines? What are content guidelines?

Guidelines 59

Guidelines Content Paid Search Agency Budget Programs 59

Martech

DECEMBER 16, 2024

Evangelize industry standards Promote the use of recognized industry guidelines and standards from organizations like the IAB (where I serve as VP, Measurement, Addressability & Data Center) , IAB Tech Lab, and Media Rating Council.

Advertising Agencies 124

Advertising Agencies Marketing AI Marketing Attribution Planning 124

Martech

JANUARY 6, 2025

Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Resistance to change : Teams may hesitate to trust AI-driven tools, fearing loss of control or job displacement.

Marketing AI 117

Marketing AI ROI Advertising Agencies Allocation 117

Acrolinx

AUGUST 25, 2024

If you’re looking for a more comprehensive guide, check out these more detailed guidelines from the Centre for Plain Language. Ideally, you need plain language guidelines that measure if your audience can understand your content, not only sentence length! Plain language is writing that people can understand.

Guidelines 95

Guidelines Act-On Communities Practices 95