PureB2B

JANUARY 3, 2022

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. From business development representatives to account executives, everyone does their part to ensure a high-performing, successful sales team.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Inbox Insight

JUNE 9, 2025

With it, B2B tech companies can overcome price sensitivity, shorten sales cycles , and build lasting customer relationships that yield higher lifetime value. Looking to build trust and connect with in-market buyers? Without trust, even the most innovative products can be overlooked.

Lead Ranking 52

Lead Ranking Top of Funnel B2B Thought Leadership Ad Building 52

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. Corbett Senior Vice President for Sales CDYNE Read CDYNE Story → Find ready to buy prospects. We’re probably now around eight or nine.”

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

SalesIntel

MAY 22, 2025

SalesIntels intent data tracks online behaviors, search activity, and content consumption patterns to help businesses identify in-market buyers. Shorten the sales cycle by reaching out when prospects are actively seeking solutions. Prioritize high-intent leads by targeting companies showing buying signals.

Work Management 40

Work Management Marketing Automation Services Business Data Hygiene 40

B2B Marketing Directions

OCTOBER 30, 2016

Consider, for example, the following language in a content resource from a leading PA vendor: "Imagine a world where you can find buyers early in the sales cycle and predict who your next customer will be with 85% accuracy.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

Zoominfo

JUNE 25, 2021

These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. Read More: How to Shorten the Sales Cycle at Each Stage 4.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100

Inbox Insight

MARCH 25, 2025

B2B marketing has never been more complex. Long sales cycles , multiple decision-makers, and ever-evolving buyer expectations make it increasingly difficult to generate demand and convert leads. What worked a few years agogeneric outreach, cold emails, and one-size-fits-all campaignsis no longer enough.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Demand 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A marketing-driven pipeline that works.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Intent Planning 98

Inbox Insight

NOVEMBER 3, 2023

A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. By incorporating these essential demand generation metrics you can refine your marketing strategies for optimal results and achieve the highest possible ROI.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Top of Funnel Demand 105

Inbox Insight

JUNE 16, 2023

Sales reps understand your current customers, their buying stage and their buying experiences – all of which go a long way in closing a deal. Strong sales-marketing alignment is therefore paramount.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

B2B Marketing Directions

SEPTEMBER 13, 2020

"The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. B2B demand generation defines and optimizes every stage of the conversion and sales cycle to maximize results.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Paid Content 52

NetLine

JUNE 22, 2023

The follow-up by sales reps has a message that doesn’t align with marketing—or isn’t sufficiently personalized Messaging needs to reach beyond marketing efforts and throughout the sales cycle. Alongside that, buyers expect personalization.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

TrustRadius Marketing

OCTOBER 3, 2022

Brands can determine how active a prospective buyer is within a sales cycle and target them throughout the research phase—before they reach out to vendors. Because downstream intent data is essentially first-party data made available mostly from review platforms, it contains direct and actionable buyer intent.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Inbox Insight

DECEMBER 21, 2023

Essential for demand generation Almost all marketers ( 98% ) consider intent data to be a fundamental element for successful demand generation. In fact, almost half of these respondents view intent data as the heart of their entire B2B marketing operation.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

6sense

JANUARY 14, 2016

To truly understand what your sales team needs to be successful and drive revenue and growth for your organization, you’ll need to go to them. But in the meantime, here are four of the most likely bottlenecks B2B marketing teams should be addressing to enable their sales team to drive revenue growth.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

Madison Logic

DECEMBER 14, 2021

. “Having more insight into in-market accounts, and knowing who to target within those accounts, gives marketers the biggest opportunity to differentiate and gain an advantage to shorten sales cycles.”

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

PureB2B

MAY 20, 2022

So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in It’s not like we haven’t seen new strategies and tools to enhance lead generation, speed the sales cycle, and increase overall conversion before. in some way.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is considered downstream when it consists of quality intent signals representative of people who are researching you or your competitors’ products, and therefore, likely to be in-market to make a purchase and soon. Bringing actionable, ready-to-convert buyers to sales teams will speed up the sales cycle and improve close rates.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Engagio

OCTOBER 6, 2023

This made it relatively easy to demonstrate how more marketing investment would yield more MQLs and ultimately more pipeline and revenue. This causes disputes over who sourced opportunities and makes it much harder to draw a direct line between the marketing budget and revenue.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Branding Brand Identity Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. What is a Matched Audience on LinkedIn?

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. In other words: you’ll have a head start on landing deals before your prospects even begin to consider your competition.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. In the absence of a crystal ball, you need help to do it well.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. .

Intent Data 20

Intent Data Intent Bombora Dwell 20

Metadata

JANUARY 18, 2023

This is especially true if you have longer sales cycles and can’t realistically turn opportunities into closed-won revenue at the snap of a finger. Capture The capture stage attempts to convert in-market buyers, i.e., ones who know they have a problem and are looking for a solution.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52