Intent Data Related Topics 
Webbiquity
JANUARY 18, 2022
The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.
Martech
NOVEMBER 22, 2024
Intent data comes in many flavors, including first-party and third-party data. But some of the vendors selling third-party intent data tend to over-promise on what it can do. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.
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Marketing Insider Group
DECEMBER 2, 2020
Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. The Need to Go Beyond Intent Data to Make the Personal Connection. Personal ABM Works Hand-in-Hand with Your Intent-Data-Driven Campaigns.
Oktopost
JULY 18, 2024
In an exclusive chat with James Fletcher, founder of JTF Marketing, this episode of Radically Transparent dives into the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing.
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.
Zoominfo
NOVEMBER 24, 2020
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
Zoominfo
MAY 27, 2021
The Basics: What Exactly is ZoomInfo Intent? Let’s begin with a very basic definition of intent data : Intent data shows which accounts and prospects are actively researching solutions on third-party sites. But how does ZoomInfo Intent work? The Intent Data Difference: How it Works.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Advertiser: ZoomInfo
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.
Advertiser: ZoomInfo
In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition
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This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? What exactly is first-party, second-party and third-party data? Which type of intent data is best for meeting specific goals?
Advertiser: ZoomInfo
In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! View companies and titles signaling intent. Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to best evaluate intent data sources for your organization.
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