Tomorrow People

OCTOBER 14, 2024

Here’s when intent data enters the picture. In fact, a whopping 91% of marketers are using intent data to focus their efforts on high-priority accounts. What is intent data? Intent data indicates a prospect’s interest or intent to purchase a product or service.

Intent Data 156

Intent Data Account Based Marketing ABM Intent 156

Single Grain

APRIL 28, 2025

Marketers can use quality data to better identify and engage high-potential accounts. This is where intent data becomes the secret weapon in your ABM arsenal. Intent data transforms your ABM strategy from educated guesswork into precision targeting.

Intent Data 52

Intent Data Ideal Customer Profiles Account Based Marketing ABM 52

MarketJoy

NOVEMBER 18, 2024

By using tools like intent data and behavioral analytics, these companies focus on high-intent prospects who are actively looking for solutions, maximizing their return on marketing investment (ROI). Longer Sales Cycles Poorly targeted leads require extensive nurturing, lengthening sales cycles and consuming valuable resources.

Cost per Acquisition 98

Cost per Acquisition High Quality Lead Sales Cycle Sales Qualified Leads 98

Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. There’s no need for expensive ABM platforms or extensive intent data. Some level of intent data that is unique to why your customers grow with you.

Account Based Marketing 136

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 136

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell? Know Your Potential Customer’s Intent.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Martech

JULY 11, 2024

Did you know that you have your own intent data? If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. This is how ZoomInfo describes intent data based on signal strength: “Derived intent signals are a mix of first-party and third-party signals.

B2B Marketing 134

B2B Marketing Intent Signal Zoominfo B2B 134

NetLine

JULY 31, 2024

For example, you can quickly minimize data silos by investing in a shared CRM that standardizes customer data across multiple departments. Picture that you have ten qualified leads in the pipeline with an average sales cycle of 20 days. Price, for example, can be a major point of friction in the sales funnel.

Ideal Customer Profiles 92

Ideal Customer Profiles Sales Management Sales Qualified Leads Top of Funnel 92

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. These behavior-based buying signals are a goldmine for your sales and marketing teams.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

NOVEMBER 1, 2024

The platform leverages proprietary data to pinpoint accounts with the highest purchase intent, enabling marketers to maximize engagement across various channels and accelerate sales cycles. Albacross tracks over 3 billion events monthly worldwide, offering fresh data points on a weekly basis.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

B2BMarketing.net

APRIL 11, 2025

Morning moments: intent signals and intelligent scaling Leanne Chescoe from Demandbase opened the day with a panel on scaling ABM using intent data. With their long sales cycles and complex, decentralised structure, Roche has embraced cross-functional collaboration and design thinking to connect with key accounts.

Intent Data 59

Intent Data ABM Account Based Marketing Intent 59

The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Zoominfo

AUGUST 16, 2021

Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites. Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

SalesIntel

MAY 6, 2025

AI-powered intent data fills this gap, not by just identifying visitors, but by revealing why they are there and whether theyre serious about making a purchase. How AI-Powered Intent Data Works The moment someone lands on your website, they leave behind digital footprints. AI-powered intent data changes that.

Intent Data 40

Intent Data Intent Buy Ideal Customer Profiles 40

Exo B2B

MARCH 4, 2025

In the B2B world, where sales cycles are long and decisions complex, capturing buying signals before competitors do is a real strategic advantage. Today, companies that make intelligent use of intent data can transform these signals into concrete opportunities and optimise their customer acquisition.

Intent Data 52

Intent Data Lead Ranking Intent Purchase 52

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users.

Intent Data 129

Intent Data Intent Top of Funnel Marketing Automation Services 129

Zoominfo

NOVEMBER 18, 2024

Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Improved User Experience : Visitor data supports better website optimization and personalized user journeys. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Inbox Insight

DECEMBER 8, 2023

Paired with intent data, ABM is a force to be reckoned with. This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth. Where can intent data be obtained?

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Zoominfo

AUGUST 6, 2024

The platform leverages a 2,000+ person research team to fill any data gaps and guarantee that users always have access to the most up-to-date information. Impact on Business Growth Effective lead capture software can significantly impact a company’s bottom line.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Work Management Sales Qualified Leads 130

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. MarTech Tools That Drive Intent Data. Intent data. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Only B2B

OCTOBER 23, 2024

This way, your sales teams can avoid wasting time on early-stage leads and instead focus on those showing strong buying intent. Fact: Sales teams using AI and automation tools like intent data are 1.3 Why Intent Signals Matter in B2B Sales Complex sales. Long sales cycles.

Intent Signal 71

Intent Signal Top of Funnel Intent B2B Sales 71

Only B2B

MAY 28, 2025

Yes, traditional funnels worked when sales cycles were manageable, and digital noise was low. Look at past wins to identify real patterns, what industries theyre in, what tech they use, how long the sales cycle takes , and the average deal size. ABM uses intent data to flip this. Start by analyzing your CRM.

Top of Funnel 71

Top of Funnel Account Based Marketing Ideal Customer Profiles ABM 71

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms are comprehensive software solutions designed to streamline sales processes. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1. Get a Demo 2.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Zoominfo

NOVEMBER 11, 2020

With access to ZoomInfo’s platform , my team addressed the particulars of every account by leaning on three key features: Intent data, Scoops, and NeverBounce. Let’s start with intent data, I work here so I know that, broadly speaking, intent data is used to identify and understand the customer.

Account Based Marketing 246

Account Based Marketing Enterprise Management Work Management Marketing Management 246

Vision Edge Marketing

AUGUST 22, 2023

Better opportunity quality : BI data provides a more nuanced understanding of the intent of a prospective customer, allowing for more accurate opportunity qualification and prioritization. Why because it is proven to increase conversion rates.

Lead Ranking 246

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 246

Heinz Marketing

MARCH 7, 2025

Yet, across industries, many organizations score lower in Sales Cycle effectiveness (2.42.5 If companies dont focus on building and optimizing their demand generation programs, they risk slow-moving, inefficient, and unreliable sales cycles. Implement predictive lead scoring models to further refine prioritization.

Lead Ranking 96

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 96

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. Yet data changes hour to hour. We’ve all been hearing about buyer intent data for several years. But what is it?

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Zoominfo

MARCH 12, 2025

And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Zoominfo 130

Single Grain

MAY 4, 2025

Higher conversion rates, accelerated sales cycles, and stronger customer relationships that drive sustainable growth. Effective ABM requires a 5-step approach including target account selection, sales-marketing alignment, personalized content creation, multi-channel engagement, and proper measurement of account-level metrics.

Account Based Marketing 52

Account Based Marketing ABM Marketing AI Ideal Customer Profiles 52