Zoominfo

JANUARY 16, 2025

Intent data should be seen as go-to-market intelligence. But its important to know that sales cant act on every intent signal nor should they: Prioritizing the right accounts, and ensuring marketing maintains engagement until sales is ready to step in, is the secret to maximizing your potential, Baez says.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

Zoominfo

NOVEMBER 18, 2024

provides account intelligence and analytics for B2B companies, using multi-channel intent signals to identify in-market buyers. Its AI-powered insights support marketing and sales alignment, enhancing engagement with high-priority accounts.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Heinz Marketing

SEPTEMBER 24, 2024

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. This allows SDRs to focus on accounts that are actively showing interest in their industry.

Marketing AI 105

Marketing AI Work Management Tools Marketing Management 105

Zoominfo

DECEMBER 11, 2024

Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

JANUARY 13, 2025

. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Intent Signal 130

KoMarketing Associates

FEBRUARY 17, 2022

Similarly, intent signals are poised to become an even bigger part of demand gen strategies as organizations refine their focus on personalization and tailored content for accounts.”. “Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

Zoominfo

JANUARY 29, 2025

Heres how: Dynamic, Accurate Data : ZoomInfos GTM Data Universe provides a constantly updated, comprehensive view of 100M+ companies , 500M+ contacts , and billions of signals like funding announcements and role changes. Creating High-Quality Pipelines Building a healthy pipeline is the lifeblood of revenue generation.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales B2B Marketing Zoominfo 130

Zoominfo

JANUARY 30, 2025

. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.

Lead Ranking 130

Lead Ranking Lead Scoring Zoominfo Conversion 130

markempa

DECEMBER 17, 2024

Instead, focus on buying intent signals that align with buying journeys. Align Around Revenue Your sales team’s time is your most expensive marketing channel. Treat it that way. Rethink “Qualified”: The old MQL/SQL framework isn’t enough. Build a Revenue Engine, Not a marketing machine. Not a sales machine.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Demand Cost 120

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Martech

MAY 6, 2025

Enrich leads with current job titles, technographics and intent signals. High-performing marketing teams today are investing in data enrichment and hygiene platforms that: Cleanse duplicate or incorrect records. Validate emails and phone numbers in realtime. Resolve identities across platforms to maintain a unified view.

CRM 102

CRM Cost Intent Signal Work Management 102

markempa

DECEMBER 17, 2024

Instead, focus on buying intent signals that align with buying journeys. Align Around Revenue Your sales team’s time is your most expensive marketing channel. Treat it that way. Rethink “Qualified”: The old MQL/SQL framework isn’t enough. Build a Revenue Engine, Not a marketing machine. Not a sales machine.

Demand Generation 120

Demand Generation Marketing Qualified Leads Lead Ranking Demand 120

KoMarketing Associates

MARCH 8, 2022

On top of launching marketing automation, marketers will be focusing on social analytics (32%), account-based marketing (32%), and intent/signal data (31%) throughout the year. However, the majority (39%) claim that they intend to use marketing automation at some point this year to accelerate their demand generation strategies.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

Only B2B

DECEMBER 4, 2024

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. 93% of B2B marketers say they need more than two sources for their intent data.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

The Point

JULY 27, 2021

Are there intent signals that the account is a high-propensity opportunity? Does third-party intent data suggest that a specific domain is demonstrating interest in your category? Accounts with established contacts and demonstrated engagement may be the better choice.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Martech

FEBRUARY 11, 2025

Use AI-powered intent data to engage in-market buyers: AI-driven intent data providers can help identify buyers actively researching solutions beyond your website. However, how these providers track intent signals within generative AI tools remains unclear. Generative AI is redefining the B2B buying journey.

Marketing AI 137

Marketing AI B2B Buyer's Journey Vendors 137

Vision Edge Marketing

AUGUST 22, 2023

Define intent signals : This step requires you to identify key indicators of buyer intent, such as specific content consumption patterns, frequency of website visits, or specific search queries. How Do Buyer Intent Signals Lead to Better Conversion Rates?

Lead Ranking 246

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 246

Zoominfo

APRIL 17, 2025

It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal. With AI surfacing key call trends and intent data, ZoomInfo helps teams maximize every outbound interaction. verified software user reviews.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Zoominfo

NOVEMBER 14, 2024

ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

SmartBrief - Marketing

FEBRUARY 12, 2025

Target ad campaigns Intent data helps you see how you should target your ad campaigns. When you understand intent signals like search behavior and content engagement, its easier to identify opportunities when you can deliver targeted ads to prospects who are actively researching these types of solutions.

Intent Data 88

Intent Data Intent Lead Ranking Lead Scoring 88

Martech

JANUARY 23, 2025

Bombora captures company research behavior as intent signals at account and individual levels. Bombora customers will now be able to activate this intent data through Audigent’s programmatic ad-buying capabilities. Why we care.

Bombora 110

Bombora Intent Signal Intent Data Curation 110

Martech

JULY 25, 2024

If you’re tasking your sales team off intent signals, an account task can be a heavier lift than a person task. By messaging to pain points, you’re far more likely to convert a buyer who might be experiencing more pain in the status quo than the pain of changing providers.

Demand 133

Demand Account Based Marketing Ideal Customer Profiles B2B 133

Martech

MARCH 4, 2025

Demand generation uses intent signals and predictive analytics to engage high-value accounts. Today, data drives all facets of marketing, breaking down silos and ensuring alignment across functions. In brand marketing, data fuels decision-making using audience insights and sentiment analysis to craft compelling brand narratives.

Multi-Touch Attribution 125

Multi-Touch Attribution Marketing AI B2B Marketing Marketing Analytics Tools 125

Single Grain

APRIL 28, 2025

Key Takeaways Intent data reveals which accounts are actively researching solutions like yours, allowing you to prioritize prospects most likely to convert. Combining first-party and third-party intent signals creates a comprehensive view of account behavior and buying readiness. Define your ICP based on: Industry/vertical.

Intent Data 52

Intent Data Ideal Customer Profiles ABM Account Based Marketing 52

KoMarketing Associates

SEPTEMBER 23, 2020

Depending on different data inputs and intent signals, marketing automation systems can achieve that long-sought ideal: the right message to the right person at the right time. In ABM, individual company buying committees may consume content and show different digital body language (aka intent).

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 244

Intent Data Intent Intent Signal Marketing Analytics Tools 244

Martech

OCTOBER 22, 2024

Event participation If a lead registers for webinars or attends live events, these high-intent signals should significantly impact their score. Social media activity Following your company, engaging with your posts or sharing your content are critical indicators.

Lead Scoring 123

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 123

Only B2B

JULY 10, 2024

50% of leaders say that intent data helps and sales and marketing alignment. According to 56% of B2B reports, data quality is the biggest challenge when using intent signals. And when both teams work on a common point, there will be less conflict and more collaboration and cohesion when achieving the goals.

Intent Data 71

Intent Data Statistics Intent Top of Funnel 71

Only B2B

FEBRUARY 26, 2025

How Do You Filter Out Useless Intent Signals? To filter real intent, businesses must assign different scores to different actions.By giving more weight to high-intent actions, sales teams can focus on leads who are ready to buy now. To filter real intent, businesses must assign different scores to different actions.By

Lead Ranking 62

Lead Ranking Lead Scoring Intent Data Intent 62

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230