Single Grain

APRIL 28, 2025

Marketers can use quality data to better identify and engage high-potential accounts. This is where intent data becomes the secret weapon in your ABM arsenal. Intent data transforms your ABM strategy from educated guesswork into precision targeting.

Intent Data 52

Intent Data Ideal Customer Profiles Account Based Marketing ABM 52

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

NOVEMBER 1, 2024

The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

JULY 11, 2024

Did you know that you have your own intent data? If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. This is how ZoomInfo describes intent data based on signal strength: “Derived intent signals are a mix of first-party and third-party signals.

B2B Marketing 134

B2B Marketing Intent Signal Zoominfo B2B 134

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That? The post Do You Want Intent Data with That?

Intent Data 145

Intent Data Demand Generation Agencies Intent Paid Social Agency 145

Only B2B

DECEMBER 4, 2024

What is Intent-Based Marketing? Intent-based marketing is a strategy that uses customer signals to identify and target prospects who show intent to purchase or engage with a product or service. Intent-based marketing delivers this level of personalization. What are Benefits of Intent-Based Marketing 1.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How do you access buyer intent data?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SalesIntel

AUGUST 2, 2021

This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Buyer intent data includes indications that suggest a prospective consumer is interested in purchasing. Adding the Intent Data to Buyers Journey. Request Demo.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Only B2B

OCTOBER 23, 2024

That’s because they’re using B2B intent signals. Let’s take a closer look at what B2B intent signals are. What Are Intent Signals? Intent signals are the information left behind by potential buyers as they research products and services. Fact: Sales teams using AI and automation tools like intent data are 1.3

Intent Signal 71

Intent Signal Top of Funnel Intent B2B Sales 71

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. How to leverage intent data.

Intent Data 131

Intent Data Intent Lead Ranking B2B Marketing 131

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? The problem?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

SalesIntel

MAY 6, 2025

AI-powered intent data fills this gap, not by just identifying visitors, but by revealing why they are there and whether theyre serious about making a purchase. Identifying the Right Buying Signals (Not Just More Data) Every website visitor leaves behind digital breadcrumbs. AI-powered intent data changes that.

Intent Data 40

Intent Data Intent Buy Ideal Customer Profiles 40

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 127

Intent Data Lead Gen Intent Lead Scoring 127

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Only B2B

SEPTEMBER 21, 2021

On the other hand, only a few marketers and salespeople understand how to use data effectively and to fully use the huge array of customer insights it provides. Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data?

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. Enter: intent data. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. Target prospects with an automated email campaign that outlines what makes your product a better alternative to competitors’ solutions.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

MarketJoy

MAY 12, 2025

SQLs are the leads who have already demonstrated a high level of intention to purchase and are ready to directly be sold to them, as opposed to MQLs. MQLs are leads who have interacted with your content, but SQLs are leads who have shown intent to buy.

Sales Qualified Leads 80

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 80

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Intent Data 126

Intent Data Top of Funnel Intent Urgency Marketing 126

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell? Know Your Potential Customer’s Intent.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. According to Salesforce , B2B buyers are 2.8

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Lusha

SEPTEMBER 9, 2024

Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyer Intent is essential in today’s competitive landscape. Why We’re Making the Change: Our previous system had Intent data split across different views, which made it harder to navigate and less effective.

Intent 52

Intent Bombora Peer-to-peer Buyer Intent 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. Tools like email marketing benefit greatly from this strategy.

Demand Generation 77

Demand Generation Intent Data Demand Generation Agencies Intent 77

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 64

Purchase Intent Top of Funnel Purchase Intent 64

Lusha

OCTOBER 1, 2023

When it comes to intent data providers , the information you receive can deliver an incredible ROI and lead to a huge improvement in your closing rates. So how do you go about purchasing intent data the smart way? However, not all intent data is equal.

Purchase Intent 52

Purchase Intent Intent Data Purchase Intent 52

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

Only B2B

JUNE 19, 2024

This is where ABM intent data comes into play. Marketers can find this sweet spot with intent data. Together, ABM and intent data form the perfect combination to drive tangible business results. Benefits of using ABM Intent Data With so many benefits to discover, here are five key ones: 1.

Sales Qualified Leads 62

Sales Qualified Leads Intent Data Demand Generation Account Based Marketing 62

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75