Only B2B

OCTOBER 5, 2021

If you utilize intent data correctly, it will provide you with such capacity. According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. How are marketers using intent data to increase revenue? 6 Questions to Ask When Selecting a B2B Intent Data Provider.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Zoominfo

NOVEMBER 1, 2024

The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Only B2B

DECEMBER 4, 2024

What is Intent-Based Marketing? Intent-based marketing is a strategy that uses customer signals to identify and target prospects who show intent to purchase or engage with a product or service. Intent-based marketing delivers this level of personalization. What are Benefits of Intent-Based Marketing 1.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Only B2B

OCTOBER 23, 2024

That’s because they’re using B2B intent signals. Let’s take a closer look at what B2B intent signals are. What Are Intent Signals? Intent signals are the information left behind by potential buyers as they research products and services. Fact: Sales teams using AI and automation tools like intent data are 1.3

Intent Signal 71

Intent Signal Top of Funnel Intent B2B Sales 71

Martech

JULY 11, 2024

Did you know that you have your own intent data? The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.”

B2B Marketing 135

B2B Marketing Intent Signal Zoominfo B2B 135

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. The Advantages of Using Buyer Intent Data Tools Integrating buyer intent data offers several advantages.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How do you access buyer intent data?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SmartBrief - Marketing

DECEMBER 3, 2024

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. They do so in an effort to help brands shape products, by revealing personal information, purchase intentions and how they want to be recognized by a brand.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

Single Grain

APRIL 28, 2025

This is where intent data becomes the secret weapon in your ABM arsenal. Intent data transforms your ABM strategy from educated guesswork into precision targeting. In this comprehensive guide, we’ll explore how to leverage intent data for ABM and drive measurable business results.

Intent Data 52

Intent Data Ideal Customer Profiles ABM Account Based Marketing 52

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. provides account intelligence and analytics for B2B companies, using multi-channel intent signals to identify in-market buyers. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. Up to three times more effective at generating engagement and purchase intent than ads in irrelevant contexts.

ROAS 127

ROAS Social Media Advertising Agencies Advertising 127

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That? The post Do You Want Intent Data with That? Click To Tweet.

Intent Data 145

Intent Data Demand Generation Agencies Intent Paid Social Agency 145

markempa

AUGUST 12, 2021

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. In a complex sale, the journey can be long and challenging to help people move from initial interest to purchase intent. They’re weighing their options and considering many factors during business-as-usual.

Lead Nurturing 401

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 401

Martech

AUGUST 8, 2024

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Marketing AI 120

Marketing AI Advertising Agencies Paid Search Agency Work Management 120

Martech

JANUARY 7, 2025

User intent matching. Structured data Leverage structured data to signal intent and relevance clearly. User intent matching Advanced SEO in both traditional search and LLMs incorporates an understanding of user intent into content. Semantic SEO. Technical SEO. Authority and trust. AI feature optimization.

Optimization 112

Optimization SEO Marketing Automation Services Work Management 112

Martech

AUGUST 16, 2024

When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Marketing AI 131

Marketing AI Lock-In Television marketing Purchase Intent 131

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Buying Cycle 265

Buying Cycle Purchase Intent Marketing Automation Services Marketing Prospects 265

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Lusha

SEPTEMBER 9, 2024

Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyer Intent is essential in today’s competitive landscape. Why We’re Making the Change: Our previous system had Intent data split across different views, which made it harder to navigate and less effective.

Intent 52

Intent Bombora Peer-to-peer Buyer Intent 52

MarketJoy

MAY 12, 2025

SQLs are the leads who have already demonstrated a high level of intention to purchase and are ready to directly be sold to them, as opposed to MQLs. MQLs are leads who have interacted with your content, but SQLs are leads who have shown intent to buy.

Sales Qualified Leads 80

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 80

Marketing Insider Group

MAY 20, 2020

Overall, the most meaningful brands experience a 24-point advantage over the least meaningful brands on purchase intent, a 41-point advantage on repurchase intent, and a 39-point advantage when it comes to customer advocacy. This is true year after year and across industries.

Branding 359

Branding Brand Identity Purchase Intent Fulfillment 359

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Add or update calls to action to align with user intent. Providing a search bar feature on your website is one of the best ways you can understand the intent of users who visit your website.

Analytics 334

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 334

Televerde

MARCH 28, 2022

However, do you understand their customer intent? Customer intent is the true purpose behind a customer’s actions in a single experience with a business. We will explore the importance of customer intent and what your business can do to gauge that intent and respond to it. What Is Customer Intent? Key Takeaways.

Intent 105

Intent Purchase Intent Top of Funnel Purchase 105

Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. How to leverage intent data.

Intent Data 131

Intent Data Intent Lead Ranking B2B Marketing 131

Salesforce Marketing Cloud

SEPTEMBER 19, 2024

Marketers can also use responses to gain new customer insights, such as demographics, affinities, and purchase intent. They can use SMS to renew a customer’s contract and onboard them to the latest features with Service in the loop. Note that the Digital Engagement SKU and SMS add-on are required for this capability.

SMS 126

SMS Top of Funnel Small Business Marketing Digital Marketing Funnels 126

Martech

AUGUST 9, 2024

Specific conversations can reveal micro-insights like purchase intent — including for products or services that are not the main subject of the call — and intent to churn. Kvamme distinguishes between micro-insights and macro-insights.

Marketing AI 115

Marketing AI Acquisitions Landing Pages Lead Ranking 115

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

SalesIntel

MAY 6, 2025

AI-powered intent data fills this gap, not by just identifying visitors, but by revealing why they are there and whether theyre serious about making a purchase. How AI-Powered Intent Data Works The moment someone lands on your website, they leave behind digital footprints. AI-powered intent data changes that.

Intent Data 40

Intent Data Intent Buy Ideal Customer Profiles 40

markempa

JULY 6, 2017

Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent. Lead qualification and scoring to determine readiness (Are they a fit? Are they sales-ready?). ULD, to sales).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Martech

FEBRUARY 21, 2025

The issue isnt the size of your audience its the intent signals youre missing. Instead of relying on basic demographics or interests, focus on actions that indicate purchase intent. Once the ad gathers enough data, analyze whos engaging and narrow the audience based on high-intent behaviors. Neither guarantees results.

Cost per Acquisition 93

Cost per Acquisition Ads Ad Frequency Landing Pages 93

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. An Overview of Behavioral Intent Data.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. Enter: intent data. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118