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ActiveConversion Review - SMB Lead Management

LeadSloth

It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. So there is data exchange on demand, but not a full bidirectional synchronization like in most of the more expensive lead management systems.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

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Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

Automating Lead Management sees a 10% or more increase in revenue in 6 months.”. Content still needs to be factual and informative, providing the last pieces of the purchasing jigsaw.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Tags: marketing automation multi-language marketing lead management demand generation.

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LeadForce1 Adds Mind Reading to Marketing Automation

Customer Experience Matrix

They help rank leads and send alerts as part of a larger focus on delivering qualified names to sales people. Related capabilities include reverse IP lookup of the company of anonymous visitors, connections to Jigsaw to provide contact names of those companies, and the aforementioned telephone lead qualification.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. Tags: Genius.com demand generation marketing automation social media lead management. It’s a small but important step towards making social media a standard business tool.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

Resellers define their target prospects when they set up the system and then purchase suitable lists from suppliers including NetProspex , Jigsaw , and Harte-Hanks. reseller marketing automation partner relationship management marketing automation channel marketing lead management systems demand generation'