Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Act-On

SEPTEMBER 24, 2024

Fortunately, marketers can start catching up to these moving goalposts with strategic shifts in their martech investments. According to top analysts, fewer than 20% of marketers are satisfied with their marketing automation platform. Those findings are illuminating, and not necessarily comforting for marketers.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Ranking 130

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. Customer Service Management Tools. 1) HelpScout.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. You have to balance your investment in tools (like technology) with investments in knowledge and expertise for your team.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Marketing Management 122

Martech

APRIL 21, 2025

Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. That logic is flawed. Let me know.

Marketing Automation Services 77

Marketing Automation Services Vendors Marketing Attribution Budget Programs 77

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Martech

OCTOBER 22, 2024

In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide. As a marketing technology practitioner, I’m affronted by this wide chasm of expectations and reality.

Work Management 114

Work Management Marketing Management Marketing Automation Services Lead Ranking 114

Webbiquity

AUGUST 4, 2020

A final, sometimes overlooked element, is your webinar technology platform. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. Total reviews: 552. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? Many vendors offer app marketplaces for faster access to participating systems.)

Marketing Automation Services 68

Marketing Automation Services Work Management Marketing Management Marketing Automation 68

InsightSquared

JANUARY 8, 2018

This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

Marketing Automation Services 235

Marketing Automation Services Vendors Analytics Top of Funnel 235

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Webbiquity

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. These tools can help you find out.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. Pricing: contact vendor for quote.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Customer Experience Matrix

NOVEMBER 3, 2018

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. A second answer is that some companies already have chosen tools they want for analytics or personalization. Adobe Experience Cloud also fits in here.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. A full-featured marketing automation is also a sizable investment. MAP market challenges 1.

Marketing Automation Services 95

Marketing Automation Services Marketing Management Multi-Channel Vendors 95

Webbiquity

MAY 4, 2020

It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results. Constant Contact.

Marketing Automation Services 294

Marketing Automation Services Email Marketing Marketing Management Tools 294

Act-On

SEPTEMBER 18, 2024

Say you use a marketing pixel to track a website visitor on a page that includes personal health information (like an authenticated page or even an online appointment scheduler). When your marketing is HIPAA-compliant, everyone’s data is safe and secure, and everyone’s happy. And that’s a violation.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Pricing: free version; contact vendor for Storify 2 pricing. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data.

Marketing Automation Services 78

Marketing Automation Services Marketing Management Multi-Touch Attribution Analytics 78

Webbiquity

FEBRUARY 16, 2017

That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. 1) JIRA Software. A software development project management tool for agile teams. Basecamp includes six core tools.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Customer Experience Matrix

JANUARY 27, 2021

It’s easy (and correct) to see these deals as efforts to assemble comprehensive marketing suites. These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). Still a suite, but a different kind.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Webbiquity

APRIL 6, 2017

Both help sales, marketing, and customer service personnel plan and schedule follow-up activities. ” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Vendors Marketing Automation 117

Webbiquity

MARCH 23, 2017

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Content Distribution Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

JANUARY 14, 2020

For technology buyers ,it has democratized access to advanced software; it gives startups and small businesses access to a sophisticated IT infrastructure on an “on-demand” basis. For vendors, it simplifies sales and support while making revenue streams more predictable. Image credit: Porapak Apichodilok from Pexels.

Enterprise Management 277

Enterprise Management Work Management Marketing Management Marketing Automation Services 277

Customer Experience Matrix

SEPTEMBER 24, 2018

Whether even that level of integration is available today is unclear but if we required every software vendor to only describe capabilities that are actually in place, the silence would be deafening. I’ll also admit to some initial fear that a solution from these vendors will reduce the need for stand-alone CDP systems.

Enterprise Management 295

Enterprise Management Work Management Marketing Management Marketing Automation Services 295

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. And, how do you know which vendor to go with? Test out the vendor’s data to see if it seamlessly integrates into your existing systems.

Enterprise Management 104

Enterprise Management Marketing Management Marketing Automation Services Vendors 104

Martech

JULY 18, 2024

This juggling act is causing frustration for internal teams, external vendors and executives alike. Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns.

Work Management 115

Work Management Marketing Management Marketing Automation Services CMS Development 115

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Webbiquity

JUNE 22, 2021

That is, they either target specific industries (retailers, law firms, manufacturers, financial services, healthcare providers, etc.) Needless to say, there’s a world of difference between marketing an enterprise business software suite and a smartphone app. or focus on a specific role regardless of industry.

Buyer Personas 328

Buyer Personas Enterprise Management Marketing Automation Services Work Management 328

Webbiquity

APRIL 4, 2017

And increasingly sophisticated automated online animation tools are reducing the need to hire professional graphic design talent. Video Creation and Editing Tools. Download the software; add images, text, music, and your narration; customize with effects (erasing, morphing); and publish. Video Marketing Tools.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

APRIL 10, 2017

Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. Reputation Management Tools. 1) Reputation.com.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

Marketing Automation Services 132

Marketing Automation Services Enterprise Management Work Management Marketing Management 132

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The tool generated 1.2 The answer? zip codes.

Marketing Automation Services 110

Marketing Automation Services Optimization Work Management Marketing AI 110

Zoominfo

APRIL 17, 2025

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

InsightSquared

JULY 1, 2019

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. How are today’s marketers reporting marketing’s impact? Let’s dive in.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53