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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Sales Development Representative engages with potential leads 24/7.

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Make Halloween Sales Less Trick and More Treat This Year

Salesforce Marketing Cloud

While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. It can be difficult to predict which merchandise will sell well and which could flop. That would break down to $4.1 billion on costumes, followed by $3.9

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce Marketing Cloud

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Promotional pricing involves a temporary price drop on products or services.

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AI-powered martech news and releases: January 16

Martech

Theres no significant differentiator among the GenAI offerings, which means customers will look at price first. Athos Commerce offers AI-driven search, personalization and merchandising capabilities. I doubt OpenAI is spending $1.3 billion on marketing. OpenAI is also suffering from the commodification of GenAI.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. It is black with a square digital face, GPS capabilities, and an alarm.

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Connections 2025: Shining a Light on Unified Commerce

Salesforce Marketing Cloud

Customers can leverage AI automation to boost merchandiser and developer productivity, while personalized digital storefronts enhance customer engagement. B2B Commerce: Digital subscriptions with Revenue Cloud, bundles, and buyer group extensibility for custom pricing, entitlements, and promotions.

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How to Create an Effective Sales Plan: Components and Tips

Webbiquity

These may include apps, promoted posts and stories on Instagram, video and photo content, drip campaign tools, influencer ads, merchandise, and published media stories. Pricing strategy. This refers to how you plan to change the price of your products within specific periods of time. Position in the market. Action plan.