Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Planning Microsite Social Marketing 120

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product.

Trends 131

Trends Campaigns Planning Trade Show 131

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses.

Creativity 154

Creativity Examples Content Marketing Planning 154

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Only time will tell….

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Want proof? pic.twitter.com/D9zDWXxuDb. Content hubs: Capital Ideas.

Content Marketing 111

Content Marketing Microsite Planning Paid Search Agency 111

The Effective Marketer

NOVEMBER 19, 2013

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Much of it is poor storytelling toward prospect pain points. Here’s a link to the SEO tools we like. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. It’s important not to overlook revenue in your own backyard, and ABM can be a perfect way to reach your existing customer base.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. For a brand with a controversial history of food safety, an open platform for storytelling devolved into a Festivus-style airing of grievances. Brands need to figure out what they need to improve to start changing that conversation.”

User-Generated Content 103

User-Generated Content Generation Microsite Content 103

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. . During the event, updating your microsite, your Facebook page, your LinkedIn page with current videos helps people feel like they’re participating.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Content Marketing Work Management Marketing Management 60

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The site is not doing an optimal job of storytelling and getting me to offer my email address. Does your website tell a compelling story? Websites themselves tell a more complete story, with the goal to reassure a prospect that your solution is right for them.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. presentations, demos, videos, mockups, microsites, etc.). It takes practice to craft stories that sell a vision to potential customers. What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. Brand storytelling goes beyond the facts to highlight the “why” behind your business. One great way to get inspiration for developing your own values is to look to other brands. The following examples of brand values will get you started. Sprout Social.

Lead Ranking 145

Lead Ranking Lead Scoring Effectiveness Branding 145

Bluetext

JULY 1, 2025

Tactics might include: Agency-targeted landing pages or microsites: Showcase case studies , credentials, and capabilities specific to the agency’s needs. It’s an integral part of shaping opportunity strategy. Tactical Ways to Influence Before the RFP Smart pre-RFP marketing combines digital precision with reputational lift.

RFP 26

RFP Advertising Agencies Buy Narrowcasting 26

SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. SaaS Creation: A Focus on People, Transparency, and Storytelling. In the marketing world, data and metrics are easy to find—they’re everywhere.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Bluetext

JUNE 23, 2025

Precision branding allows you to: Deploy microsites or campaign pages for specific agencies or programs. This kind of architecture supports faster spin-ups, more aligned capture efforts, and consistent storytelling across the entire business development funnel.

Paid Search Agency 26

Paid Search Agency Marketing Management Advertising Agencies Branding 26

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

ClearVoice

SEPTEMBER 22, 2020

Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Visual storytelling and even virtual reality will become powerful ways of disseminating health-related information. Voice search is on the upswing.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. What Design and Storytelling Both Need: Clarity. Brands are moving away from content that functions as static, one-off pieces.

Top of Funnel 68

Top of Funnel Marketing Websites Storytelling Content 68

Content Marketing Institute

DECEMBER 21, 2017

HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling. The content microsite shows readers each stage of the beer-making process, beginning with an Idaho hops farmer. hejhejnatalya Click To Tweet.

Examples 110

Examples Marketing AI B2B Marketing Content Marketing 110

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. Imagine a campaign that delivered content across your browser, television, and Google Glass.

Work Management 150

Work Management Top of Funnel Webinar Metrics Marketing & Strategy 150

Content4Demand

JANUARY 12, 2021

User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. to Map Copy.

Content 70

Content Microsite Interactive Marketing Design 70

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works. When to use them.

Top of Funnel 111

Top of Funnel Video Marketing Enterprise Management Tips 111

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 59

Account Based Marketing ABM Creativity Personalization 59

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” ” The microsite Realize Real Results was born.

Microsite 54

Microsite Case Studies Case Study Top of Funnel 54

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Examples Content Marketing 99

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Outgrow

MAY 8, 2025

Integrate influencer campaigns with CRO, microsites, and analytics. We help with conversion rate optimization, we help design microsites, and we help do tracking. And then I would use that to internally storyteller and get an agency partner or hire junior people to do the work. So 40% of those sales are unattributed.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ads 52

Vidyard

DECEMBER 29, 2014

Taulia used background footage of a kid peaking around the corner at you, working on his computer, and struggling to lick paper envelopes with the tag line “being a kid is hard, Taulia is easy” These background videos encourage you to browse the microsite, watch more videos, and learn why Taulia is as easy as this kid says.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. The microsite Realize Real Results was born. .

Microsite 48

Microsite Case Studies Case Study Top of Funnel 48

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Area of expertise: . real estate, deeds, and wills. privacy law. law and medicine. environmental law . immigration law.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Webbiquity

APRIL 23, 2013

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. ” Using Great Storytelling To Grow Your Business by Fast Company.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Walker Sands

APRIL 5, 2019

LiveStories, a data storytelling platform for the public sector, partnered with Walker Sands’ to drive awareness, reach new customers and solidify its position as an industry thought leader. LiveStories’ Gender Pay Gap Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40