Webbiquity

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. appeared first on B2B Marketing Blog | Webbiquity.

Best Practices 244

Best Practices Social Media User-Generated Content Storytelling 244

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 232

Marketing Insider Group

MAY 12, 2025

Focus on strategy while the platform optimizes execution: This shift frees up time to refine creative, explore new audiences, or expand into additional markets. Geo-targeting by region or city: Customize ads with local references, store availability, or region-specific promotions to make your campaigns feel more personalized and timely.

PPC 257

PPC Advertising Agencies ROI Advertisements 257

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Use LinkedIn and Industry Networks LinkedIn is arguably one of the most valuable platforms for discovering potential business partners. Guest post by Jennifer Engevik.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. By leveraging the voices of loyal customers who transform into ambassadors, businesses can improve their reputation, explore new markets, and broaden their reach.

Marketing & Strategy 202

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 202

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Leverage social media platforms.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Contently

OCTOBER 9, 2024

When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand. Cross-promote your content.

Linkedin 144

Linkedin B2B Thought Leadership Thought Leadership FAQ 144

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. By leveraging the voices of loyal customers who transform into ambassadors, businesses can improve their reputation, explore new markets, and broaden their reach.

Marketing & Strategy 176

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 176

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences. What is Paid Media Advertising?

Paid Content 157

Paid Content Advertisements Advertising Paid Search Agency 157

Computer Market Research

JUNE 30, 2025

When you’re managing a network of distributors, resellers, and VARs, your brand is no longer just in your hands—it’s in theirs too. Every time a partner markets your product, shares your logo, or launches a campaign, your reputation is on the line. But in a distributed channel environment, your partners are your voice in the market.

Advertising Channels 144

Advertising Channels Marketing Management Branding Brand Identity 144

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. How it works: The feature includes fields like occasion selection, promotion type (e.g.,

Youtube 124

Youtube Ads Campaigns Google 124

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 150

Linkedin Marketing AI Examples B2B Thought Leadership 150

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Brand ambassadors: This involves an influencer partnering with a brand on a long-term basis to regularly promote them.

Examples 105

Examples Campaigns Advertising Agencies Planning 105

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Linkedin 127

Linkedin Marketing & Strategy Marketing Strategy Examples 127

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 129

Social Media Marketing Budget Social Marketing Marketing & Strategy 129

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Linkedin 139

Linkedin B2B Thought Leadership Work Management Marketing Management 139

Marketing Insider Group

MARCH 4, 2025

Personalized recommendations, geo-targeted promotions, and predictive search suggestions increase engagement. Real-world conditions, such as testing in different lighting environments or network speeds, provide insights beyond lab-based testing. Enhance Personalization Dynamic content adapts experiences based on user behavior.

Conversion Rate 182

Conversion Rate Design Conversion Banners 182

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. This way, consumers are always in-the-know, no matter how influencer marketing shifts.

Guidelines 122

Guidelines Tips Ad Exchange Paid Search Agency 122

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Zemanta? It is advertising for the modern internet. Why Nativo?

Paid Content 315

Paid Content Distribution Cost Per Thousand Cost Per Click 315

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. When it comes to social content creation, it pays to work smarter, not harder.

Social Media 118

Social Media Webinar Metrics Media Best Practices 118

Marketing Insider Group

MARCH 17, 2025

Quick Fixes for Faster Load Times: Compress images Minimize HTTP requests Reduce unnecessary plugins Use a content delivery network (CDN) Faster load speeds not only improve user experience but also boost rankings. E-commerce stores use this to plan promotions, while content creators time posts to match seasonal demand.

Analytics 185

Analytics SEO Marketing & Strategy Lead Scoring 185

Oktopost

NOVEMBER 14, 2024

Employer branding is critical to marketing yourself to the top talent in your industry. They can also share employee stories and networking advice on platforms like Instagram and TikTok. Your employer branding is the image you cultivate among current, past, and prospective employees.

Examples 133

Examples Branding Brand Identity Work Management 133

Webbiquity

AUGUST 17, 2021

The reach of each network is as follows: Ø Facebook page 1-2% average. Additionally, if you only tiptoe into Pinterest, not taking advantage of the network’s full offerings, you may be missing out. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts?

Social Media 361

Social Media Advertising Channels Media Business 361

Martech

MAY 12, 2025

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. The retail market is more competitive than ever, so its essential to consider that the more touchpoints you have with consumers, the better. Increase brand loyalty through their ongoing promotion.

Paid Search Agency 104

Paid Search Agency Cost Advertising Agencies Ads 104

SmartBrief - Marketing

OCTOBER 21, 2024

Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers. Your event is focused on marketing your business.

Ideal Customer Profiles 105

Ideal Customer Profiles Business Bundling Loyalty 105

Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

Social Media 120

Social Media Social Marketing Media Thought Leadership 120

Tomorrow People

AUGUST 20, 2024

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing and positioning activities against every possible competitor at once. Focus on those that directly impact your market positioning and sales pipeline potential.

Analysis 177

Analysis Effectiveness Work Management Marketing Management 177

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 321

Marketing Report Event Marketing Stats Paid Search Agency 321

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

Paid Content 145

Paid Content Youtube Lead Ranking Lead Scoring 145

Sprout Social

MARCH 14, 2025

We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. You can also go live on Facebook , Instagram or X , but these networks dont have live shopping functionality. But now, instead of just promoting a brand, theyll have a real stake in its success.

Branding 116

Branding Brand Identity Social Media Youtube 116

Choozle

AUGUST 22, 2024

While it might feel like summer just ended, savvy marketers know that holiday campaigns must start early—much earlier than you might think. Omnichannel Approach: Implement an integrated advertising strategy across online and offline channels, including programmatic, search, social media, and in-store promotions.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Mobile Advertising 97

Trade Press Services

MAY 19, 2025

This format is ideal for networking, demos, and deeper relationship-building. Planners need to align event objectives with broader sales and marketing strategies to ensure return on investment (ROI). This includes thinking beyond the presentation to include Q&As, live polling, breakout sessions, and networking lounges.

Event Marketing 96

Event Marketing Webinar Metrics Sales Qualified Leads Lead Ranking 96

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content. Updated answer: Sure!

Lead Gen 122

Lead Gen Tactics Sales Qualified Leads Lead Ranking 122

Marketing Insider Group

JULY 12, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . Digital marketing has, from the beginning, been in a cycle of rapid evolution.

Paid Content 363

Paid Content Paid Search Agency Marketing Agencies 2 Advertising Agencies 363

Computer Market Research

JUNE 18, 2025

These businesses are your boots on the ground—bringing your products to new markets, managing local customers, and providing essential fulfillment and sales support. Challenges Manufacturers Face with Distributors As the distributor network grows, so does the complexity.

Advertising Agencies 108

Advertising Agencies POS Paid Search Agency Work Management 108

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Paid Content 99

Paid Content Branding Brand Identity Advertising Agencies 99